As a flag-bearer for the whole Swansea Bay media community, I'm pleased to pass on an important message to the area's business movers and shakers.
It's from Amanda Nicol, the very personable telesales manager at the South Wales Evening Post.
She's an experienced operator in the local ads market and, for that reason alone I suggest that her missive has a healthy dose of realism.
Yes, it's clearly from an Evening Post perspective (South West Wales Media is the parent company) but the sentiments will be largely shared across the Swansea Bay media scene.
Amanda says: "We recognise and understand how tough times are for local businesses during these difficult trading months.
"It is proven that those businesses who keep advertising through hard times are more successful than those who don’t.
"With this in mind we have a wide range of cost-effective packages."
In the case of SWWM, this means the possibility of reaching almost 190,000 readers in southwest Wales.
Other media is also effective when used to advertise across Swansea Bay.
I wouldn't recommend any individual platform when speaking generally like this because every business market is unique.
It's horses for courses and my database of more than 40 media outfits with footholds in Swansea Bay reveals what a tangled web the area's marketing people have to deal with.
The unrivalled database is used to plan how every penny of your ad spend is wisely invested. It features ratecard info, demographic data, audience figures and geographical detail. It's the first time such a valuable resource has been collated for this area.
The bottom line, as Amanda points out, is that any size of business can benefit from the media riches out there.
Want to know more? Give me a nudge - 07758 745 240.
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