This Wednesday brings the media launch of the 2010 RBS 6 Nations. It'll see the rugby union media of the Northern Hemisphere gather at London's impeccably presented Hurlingham Club to interview some of thew game's biggest guns.
Wales are due to be represented Thames-side by head coach Warren Gatland and skipper Ryan Jones. What they say will hold few surprises - "all opposition to be feared" ... "tough opener at Twickenham" ... "the competition gets more intense by the year" - but I predict strong coverage in Thursday's Western Mail and South Wales Evening Post.
It's rare you can predict for certain the content of newpapers but this is one of those rare instances. This launch will be fed back by the laptopful from this quintessentially English green setting in Fulham.
So, if you've got rugby-related goods or services to shift, reserve an ad slot on Thursday's Swansea Bay sports pages right now.
And, if you're in any doubt as the to lingering pull rugby has on the South Wales public, hear this: Within days of ad strips going on sale for the forthcoming Evening Post 6 Nations pull-out they were all gone. Sold. Gone.
Sometimes you must pounce like Tommy Bowe chasing a James Hook grubber into a Liberty Stadium corner. Go for it for Thursday ... or, even better, let me do your bidding for you. I'm the man to steer you through the Swansea Bay media minefield.
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