Parts of the Swansea Valley are still served doggedly by the South Wales Guardian under editor Mike Lewis.
Its circulation of around 7,000 means that it also reaches nooks and crannies of the Amman, Gwendraeth and Towy valleys that other newspapers don't.
It revels in its low-tech parochial feel and, with modest journalistic resources, features much content based on contributions from readers.
Its ads are also understated; this week's main front page ad - for Swansea Auctions - is text-only and previews a Neath sale of bankrupt goods ranging from kids' clothes to Avondale caravans.
Picture-wise, the lastest Guardian harks back unapologetically to this month's hefty snowfall. Its main weather-related images include those of a minibus that's slithered into a building, a highway maintenance van up to its wheel arches in the white stuff and a vehicle almost covered in snow.
The headline above the latter reads: "Land Rover found dead in a ditch."
Not a good week for motorists on the Guardian patch ... but a splendid time for those involved in any aspect of road safety to ram home their message through editorial pieces offered to the Guardian.
Those unsure of how to do so should give me a shout.
Happy motoring!
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