Saturday, January 30, 2010

The Swansea Bay media scene - full of life

Look out for the first 2010 edition of the ever-chipper Carmarthenshire Life magazine - due out on February 1.
The glossy will have a spring dateline and comes with new hope for a new era.
It's now owned by the Carmarthenshire Heritage Regeneration Trust - http://www.chrt.org.uk/ - which is also in charge of a multi-million pound project to restore Llanelly House, a Georgian town centre treasure.
In a chat with the journal's Bethan John recently, she told me the team - based at The Foothold Centre, in Llanelli's Stebonheath Terrace - planned features on Valentine's Day,  Mother's Day and rugby's RBS 6 Nations. A new website was also being planned.
Ad rates are attractive, with a ratecard value of £450 attached to an inside full page.
The magazine's an interesting concept which, so far, has eschewed the modern trend for overly punchy cover lines and loud headlines. Its sobriety is refreshing and helps to set it apart.
Unsurprisingly, its current Carmarthenshire-wide readership of around 5,000 are typically middle-class professionals, aged 40+ - but I think we can expect a pep-up to engage with a younger, broader readership.
Geographically, Carmarthenshire Life targets the whole of its county and communities.
Ex-pats now resident in places such as Swansea, Neath, Port Talbot and much further afield should also find it a real treat.
In the meantime, best wishes for all aboard the new Carmarthenshire Life.

1 comment:

  1. Hi Andy,
    thanks for the mention, it's much appreciated. I've recently set up a blog carmarthenshirelife.wordpress.com that has some more information about the magazine and aims to keep our readers up to date with what's happening throughout the county.
    Thanks again, Bethan

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