Friday, January 29, 2010

Going up! Swansea Bay glossy

News reaches the Media Master from Lesley Williams, the whirlwind force behind glossy lifestyle mag The Swansea Bay.
Her next edition is due out on February 5 – and it'll be in a new, larger format.
To date it has run as an A5 journal, traditional pocket-size. Now The Swansea Bay is gonna be B5, about the same size as a conventional soccer or rugby programme.
New features in the 25,000-circulation free magazine are set to include a Welsh column, written in God's language only, a fitness guide detailing Swansea classes for adults and kids, and a piece on why excellence in the written word is crucial when as business is updating or re-working its website.
Recipe of the month is "cawl with a twist," foodmaster Sam Mullan taking a traditional dish and transforming it for a stylish 2010 Swansea Bay dinner party.
Hot stuff, Lesley!
Incidentally, the ads in this mag are virtual giveaways for as little as £30 - and they're nicely done too. A wise buy, perhaps, if you'd like to drum up a little business in west Swansea.

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