£1.2m win will trigger Swansea Bay media interest

Expect some pretty slick PR some time soon on behalf of Llantrisant's Royal Mint.
The Swansea Bay media - old school and new style - won't be immune when global public relations leader Porter Novelli takes up the baton.
The company's London office has just scooped a £1.2m contract to ensure that reputation of the Mint is spit-and-polished.
The four-year tie-up is specifically aimed at services to support PR activities for commemorative coin releases and corporate. Twelve operators tussled for the brief late last year and the contract award has just been made.
2009 saw PRWeek name Porter Novelli as the agency to watch and honoured them with its Innovation of the Year award.
Founded in Washington DC 38 years ago, their expertise and experience encompasses health care, consumer marketing, corporate affairs, technology, public affairs, digital media and social media.
Their website blurb states: "We have a passion for new and emerging companies and represent some of today’s most exciting and innovative organizations, like South by Southwest and Bluetooth, as well as such leading global brands as PepsiCo, HP, Procter & Gamble and Sony. Timberland, Walmart, McDonald’s, Chevron and British Telecom have benefited from their work.
They have 100 offices in 60 countries.
To begin to comprehend its strength, check out http://www.porternovelli.com/ and look under Portfolio where you'll discover how BMW asked them to handle to 5 Series launch.
Novelli's challenge was to pitch the series to European lifestyle media, present a film as a unique communication platform and to promote BMW through an innovative marketing campaign.
The film starred actress and high-fashion model Nadja Auermann who attracted international press attention.
It was shot in LA - with the press in tow, of course - and received an exclusive screening for international press at Cannes during the International Film Festival.
The Mint, meanwhile, has already raised its game in these super-competitive post-Millennial times. Check out http://www.royalmint.com/.
It's the world's leading export mint, making coins and medals for around 60 countries every year.
Its first responsibility remains to make and distribute UK coins and medals.
Journalists across Swansea Bay can anticipate some innovative ways of engagement ... and you can expect a page lead announcing the Mint-Novelli partnership in the Western Mail rather soon.