Spotted today at the National Botanic Garden of Wales: two influential figures on the Swansea Bay media circuit - Llanelli Star editor Bede MacGowan and former Carmarthen Journal editor David Hardy.
Bede was taking advantage of the Garden's January-free-entry scheme with his lively young family. They lunched in the on-site restaurant, with lamb cawl being one of the dishes showing up on their receipt.
A special events promotion in the Garden's main entrance foyer reminded me that the Star and sister title the Carmarthen Journal are running a promotion that's successfully raising the Swansea Bay profile of some decent local businesses.
The token-collect competition will see the winning couple scoop a wedding at Llanelli's Diplomat Hotel - and a considerable saving on their big day.
Other businesses involved through sponsorship include Welsh Chocolate Fountains, Mike Clarke Printing, Fine Wines Direct UK and the Lush Model Agency.
Courtneys Bridal Wear, of St Clears, are there along with Pure Creations Photography, Saul Cass Jewellers and the ever-reliable Dyfed Menswear.
It's a good move by those enterprises because they're guaranteed publicity on a number of levels.
David, incidentally, is now the Botanic Garden's marketing man and was there on the Sabbath to help the extra workload created by the entry offer. He was last spotted taking something that resembled a sudsy J Cloth to a few of the restaurant tables ...
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