Multi-faceted Swansea media guy Kev Johns is embracing social media with increasing warmth. Oh yes, he is.
This weekend, the Swansea Sound breakfast show presenter, author, actor, MC and after-dinner speaker has used his Facebook page (http://bit.ly/6j5Y4h) to send out two plugs for his wireless output and a good luck message to Swansea City.
That's good form, Kev - the web's there to be used for exactly those purposes. It's cheap, easy and incisive.
For the record, the publicity is for an appearance by Welsh Lib-Dem leader Kirsty Williams on his Swansea Sound Sunday Hotline and for a series of competitions on his Monday-Friday show.
The prizes, incidentally, include a six-month membership of local council gyms aka Active Swansea and tickets to a Buddy Holly and the Cricketers show at Swansea's Grand Theatre this week.
And there's a good message for all businesses ... give some product away on a local radio show. These days you'll even find it publicised on Facebook!
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