Thursday, January 28, 2010

Swansea Bay election coverage goes tabloid

Joy of General Election joys - Councillor Peter May has delivered another mock news publication.
The Lib-Dem hope is publishing his heart out in his bid to oust Labour from Swansea West.
A few days ago Media Master reported on the former maths teacher's cheeky mag - http://bit.ly/9QwG4M.
Today the Media Master letter box was penetrated by Swansea West News, a red-top tabloid lookalike.
In traditional demographic terms, it has the look which suggests Andy Capp-style left-wing fodder.
It's got a screaming headline - in black and red - which has a dig at Gordon Brown, George W Bush and Tony Blair. Over some incident concerning Iraq.
It's got a front page promo panel claiming that Swansea Bay families would be quids in with Nick Clegg in No 10.
Inside there's a cleverly presented editorial comment column which has a smidgen of Lib-Dem bias.
The back page peters out a little disappointingly, without any element of Premiership football scandal.
However, praise is due to Councillor May for doing a few things rival Swansea West candidates aren't - at least not at this abode ... 1 Communicating, 2 Being light-hearted, 3 Flatteringly using media know-how to deliver a message.
He shows that there's life in the old tabloid yet - even if it is only four pages thick and is printed in the England by a company headed by a dyed-in-the-wool Tory and slashing jobs.

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