Journos make Port Talbot progress

Progress is being made by journalists behind a plan to regenerate local news provision in Port Talbot.

Around 13 months ago, the town - along with neighbouring Neath - lost its sole dedicated news platform.

The Neath and Port Talbot Guardians have not been replaced but the professionals behind Local News Port Talbot wish to change that.

They have garnered influential community support and now aim to have their embryonic website regularly refreshed with quality local content.

A board meeting this week pledged to progress plans on several fronts, including hook-ups with organisations from the arts, photographic, business and academia.

Watch this space.

April 26's Swansea Bay Media Highlights

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For all those interested in & working in the Swansea Bay media
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Print South Wales Evening Post Click
Editorial - Comic star Eddie Izzard will be backing Labour with a guest appearance at Swansea University today.
Commercial – The Evening Post has joined BreakFree Holidays to offer readers weeks away for as little as £15 per person. Locations include Riviere Sands Holiday Park in Hayle, Hendra Holiday Park in Newquay and Perran Sands Holiday Park in Perranporth. Click
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Broadcast The Wave Click
Editorial - The countdown is on for Wednesday's Local Hero Awards night being hosted by The Wave and sister station Swansea Sound. Wales rugby skipper Ryan Jones is one of the judges.
Commercial - Typical ad break: Trade Centre Wales, webuyanycar.com, caravansinwales.com, FRF Vauxhall Swansea & Bridgend.
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Online BBC Cymru Wales Click
Sport - Swansea City midfielder Darren Pratley insists the Championship play-off pressure has shifted to Blackpool. Click
Video fun - A machine that carries British hopes of shattering the world land speed record for a lawnmower has been unveiled at a beach in Carmarthenshire. Click
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Community Radio Tircoed Click
News - A man has died following a fire at a house in Port Tennant.
Charity - The station is supporting a new fund-raising push for children's hospice Ty Hafan. Click
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Links Twitter | Website
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DNA build their Swansea Bay Gnolledge base

Photographer Andrew Jenkins tells me he's been out and about on behalf of one-man publishing phenomenon Nigel Dudley.
One of the new clients for Nigel's colourful magazines in the Neath and Swansea Valley areas is the splendid DNA Cleaning Services - web copy crafted by the Media Master himself.
Andrew hoped to take images of DNA working on one of their multi-national contracts. However, head office permission was needed so the job was carried out instead in the more homely setting of Pontardawe RFC. Good luck to all concerned.
On the subject of Nigel, this is the final week for him sorting out featured businesses in the next issues of the Neath Gnolledge and Valley View.
He told Media Master: "Feedback from the the March/April issues has been phenomenal, with many businesses receiving more than 30 enquiries last month.
"One business says that in one publication it delivered more business than a large coloured directory did in a whole year!"
More good news for businesses wishing to promote their services around Neath and the Swansea Valley: a new campaign for the coming months means a reduced page price.
Nigel says: "Many businesses are using the publications as a cost-effective newsletter reaching their client base five times a year. We have a solicitor who does this in the Valley View and results have been exceptional.
"Marketing/promotion is all about consistency over a period of time so that each time readers pick up the publication, they see the same business but with a slightly different focus.
"We're confident that we can deliver on expectations over the year and will give a high return on investment in many ways for businesses."
To be part of future issues contact Media Master in the first instance - 07758 745240. I'll tell you more about Neath Gnolledge, Valley View and new title, Port Talbot Sea View.

April 20's Swansea Bay Media Highlights

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For all those interested in & working in the Swansea Bay media
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Print Western Mail Click
Editorial – Education: A county-by-county investigation of the future of schools in Wales has uncovered tens of thousands of spare desks as falling rolls affect virtually every county.
Clegg-spot 1 – The man of the moment makes it to page 1, 2, 4, 5, 6, 18 ... "a new poll shows his party has surged into second place among Welsh voters."
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Broadcast Bay Radio Click
Editorial – Police are hunting a female bag-snatcher who robbed two pensioners in Swansea's Sketty Park area over the weekend.
Clegg-spot 2 – Nick Clegg is launching an attack on "reckless and greedy bankers" as a school photo of the Lib Dem leader is revealed. Click
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Online South Wales Evening Post Click
Editorial 'most viewed' – "It has been a total nightmare," says man jailed after being wrongly convicted of sexually assaulting a schoolgirl. Click
Clegg-spot 3 – Reader comment from "Heather, Mumbles" ... I overheard two bimbos who were jogging on the sea-front the other morning talking about this Clegg bloke and how sexy he was. I've never gone for looks, I far prefer brawn, and lots of it. Click
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Online Radio Tircoed Click
Morning Show - Phil England is back on air - with croaky voice. Welcome back.
News - A 19-year-old girl is in hospital after being attacked by a gang on Llanelli beach.
Clegg-spot 4 (well, he's famous now!) - Labour's dominance of politics in Wales is coming to an end, according to the Lib Dem leader.
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Links Twitter | Website
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April 6's Swansea Bay Media Highlights

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For all those interested in & working in the Swansea Bay media
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Print Western Mail Click
Editorial – A Gower businessman whose son died in a mysterious plane crash off Brazil two years ago has still not been able to hold a funeral.
Commercial – Great to see a new business – Jenkins Garden Machinery - rising in Cross Hands, supported by an informative half-page ad.
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Broadcast Bay Radio Click
Editorial – Swansea Council has approved the closure of two children’s homes as part of a services review.
Commercial – Typical ad break – Blazers Caravans, Argyle Cleaning Services, Towers Hotel & Spa Bon Jovi tribute night.
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Online South Wales Evening Post Click
Editorial – Work to transform the fire-ravaged remains of Neath's Gwyn Hall into a multi-million pound arts venue starts this month. Contractor Morgan Ashurst plans a meeting with local traders over safely measures. Click
Commercial – Google Ads on the home page include ... The Crown Training Academy, Store-It Wales and JobRapido.
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Links Twitter | Website
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Media boosts Swansea Bay Super League first

Thursday, April 1, sees the first professional rugby league game in Swansea Bay.
Super League outfit the Crusaders - complete with Gareth "Alfie" Thomas - are set to face London rivals Harlequins RL at Neath RFC citadel The Gnoll from 7.30pm.
It's great news for the area and great for the Crusaders, coached by league giant Brian Noble, that they can make a splash so far away from their new Wrexham home.
Andy Pearson Publicity was engaged to help publicise this evangelical sporting mission to South Wales and readers of the South Wales Evening Post over the past few days won't have missed three front page ads for the game.
They were one of the publicity options taken by the club's marketing man Richard Jones. Others included special ticket offers into some of the area's biggest employers, including Swansea Council thanks to internal communications manager Debbie Williams.
Those who've not seen pro-rugby league before are encouraged to attend - it's a tremendous sport played by incredible athletes.
Ball-in-play time is huge, the try-count is generous and the collisions are muscular and make the hardest of us wince.
Moreover, Wales' only Engage Super League club have made a styong start to the 2010 campaign and I predict a healthy win over the Quins.
Get there in good time ... the Engage Super League authorities like to see colourful family entertainment before kick-off.
Crusaders prop Mark Bryant told Media Master: "The people down in South Wales were fantastic when we were based there last year - they gave us some amazing support.
"Some of them still travel to Crusaders games, both home and away, which is phenomenal, so it's good to go back down there. We're really looking forward to playing at The Gnoll."
Alfie, by the way, is likely to wear the full-back's No 1 jersey.
Ticket prices for Crusaders v Harlequins start at just £8 (adults) and £4 (kids) - great value. Call 0871 221 9511.

Swansea Bay media scene preps for wedding season

South Wales Evening Post telesales manager Amanda Nicol has let me know the ad prices of a forthcoming new special.
It should provide a decent promotional opportunity for any business connected with weddings.
The paper's South Wales Wedding Planner magazine is due out in June, edited by Swansea Life editor Wyn Jenkins. Amanda says that 7,000 will be printed, on sale for £1 across Swansea Bay in supermarkets and newsagents. It will be free to advertisers, key wedding suppliers and fairs.
A glossy A4 publication, it's due to feature 112 pages of info, style tips and beauty advice.
The magazine format should mean a long shelf life - readers will keep it a lot longer than they would a traditional newspaper supplement.
Ad prices ain't half bad for a niche publication with a tight geographical spread and with the daily marketing push of the Evening Post.
A double page spread is £562.50 (exc vat) for the launch edition and £450 if you take one in the follow-up October edition.
Full pages are £343.75 (£275) and half pages £225 (£180).
Premium rate pages such as the back and inside cover are available as are directory listings and £25 hyperlinks from the sister website, http://www.southwalesweddingplanner.co.uk/. Already on the website, incidentally are Smooch Wedding Rings and household heating experts Calor.
If your business is bridal gowns, hair, beauty, photography, wedding transport, jewellery, floristry or venues, give me a shout to discuss your options ... and a few tips on how to get the best out of this opportunity.

Nigel's Gnolledge worth harnessing

Nigel Dudley is out and about with photographer Andrew Jenkins today as the new editions of Neath Gnolledge and Valley View are put together.
However, that didn't stop Nigel giving Media Master a progress report this morning.
His message was simple: Media advertising can work wonders.
He's very excited about the call-tracker facility he offers advertisers - it allows them to gauge the response rate to ads in the two Neath Port Talbot glossies.
Nigel told me: "The two titles have created 318 phone inquiries in the past three weeks - more than six hours of inbound calls.
"More than 100 phone leads are being generated every week for local businesses."
Of course, inquiries are also generated through websites and walk-ins.
Hypnotherapist Sue Preston said: "I've already had two bookings as a direct result of the feature/advert in the latest Neath Gnolledge.
"Most clients book an average of six sessions with me, as well as recommendations to friends and family, so my feature/advert paid for itself in the first week."
Next issues due out: 3 May. The May/June Neath Gnolledge will feature Peter Morgan Estate Agents on the cover and inside. They are about to celebrate their 30th anniversary of business in Neath.

March 30's Swansea Bay Media Highlights

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For all those interested in & working in the Swansea Bay media
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Print Western Mail Click
Editorial - Cardiff City's players have not been paid their monthly wages. The club say they'll be paid within days.
Opinion - If anything is going to help Wales' economy grow in the 21st century, it's a modern and well functioning transport system that truly gets the nation moving. That has to be at the heart of Assembly thinking.
Commercial – The back page's Ryder Cup countdown goes on ... just 184 days to go. If you've not yet commercially tapped in to the golf extravaganza, think about it quickly.
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Broadcast Bay Radio Click
Editorial - The business behind a proposed new food processing industrial plant for southwest Wales - Halal Industries UK - have pledged that all suitably qualified individuals would be considered for jobs.
Commercial – Bay has some good ties with business at the moment, with its daily low-bid auction. Prizes have included goods from Samsung, Sony and LG. Click
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Online Neath Port Talbot Council Click
Editorial – An inspirational woman from a Neath Port Talbot special school is sitting top of the class after scooping the Admiral Swansea Bay Teacher of the Year with Bay Radio. Click
Recommended – A good looking new business website launches this week, especially for Neath Port Talbot. See it here. Click
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Community Radio Tircoed Click
Sport - One of Britain's most successful Paralympians, Tanni Grey-Thompson, has taken her place in the House of Lords.
Charity - Radio Tircoed's April Love appeal kicks off for Ty Hafan. Click
Competitions – Nice ticket-win link-ups with the Grand Theatre (Noddy) and Super League club the Crusaders (v Harlequins this Thursday). Click
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Links Twitter | Website
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Media tales set to inspire Carmarthenshire business

I've just put the finishing touches to the April newslettter of Carmarthenshire's FSB (Federation of Small Businesses) branch.
This will be the fourth monthly missive emailed to members by the branch committee.
It's a great way of keeping the 600 county-wide members in touch with the local, regional and Welsh worlds of business.
The membership is so diverse that not every news items will interest them all. However, the hope is that there's plenty to inspire.
April's edition includes:
Click News of Chancellor Alistair Darling delivering Budget help for small businesses
Click A House of Commons reception highlighting the need for a publicly owned bank run through the Post Office Network.
Click Businesses heading for Llanelli’s Machynys Peninsula Golf and Country Club to learn how to tap into the lucrative golfing tourism market.
Click News of an industrial park that could create 1,500 jobs for Carmarthenshire or Neath.

March 29's Swansea Bay Media Highlights

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For all those interested in & working in the Swansea Bay media
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Print South Wales Evening Post Click
Editorial - Reporter Richard Youle meets a Swansea City fan about to visit his 92nd top soccer ground, completing his Football League set. This season he's travelled 5,000 miles watching football.
Opinion - Campaigners fighting to keep Swansea Tennis Centre open could succeed in their efforts.
Commercial – Half-price afternoon tea offer at Swansea's Baguette du Jour. Good tie-up for the cafe and the Evening Post.
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Broadcast The Wave Click
Editorial - The Environment Agency is investigating a significant sewage spill in Swansea Bay. It's affecting part of the seafront cycle track near Swansea's Singleton Park. Click
Commercial – Bigging up its own success (quite rightly), The Wave’s website flags up October as launch date for its new all-Wales news service in partnership with key Wales Live partners. Click
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Online Andy Pearson Publicity Click
Blog 1 – New Nation Radio breakfast jock Allan Lake aims to make a splash on his big return. Click
Blog 2 - Buzz mag flies media flag for South Wales comedy, with Paul Merton and Rhod Gilbert. Click
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Links Twitter | Website
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Lake aims to make a splash on Swansea Bay media circuit

Ben Evans, of hugely popular young Swansea Bay-based rock broadcaster Nation Radio, tells me that April sees the return of a colourful key presenter.
The station has signed up 26-year-old Allan Lake who's done the rounds of terrestrial radio services with his own unique style.
For the past year he has been busy establishing an online talk station based in Cardiff.
Ben, the station programmer for Nation, said: "We're pleased we didn't have to look far to find our new breakfast show.
"Allan's made South Wales his home and has built a great relationship with his audience during stints at Red Dragon FM and here at Nation previously."
Allan told Media Master: "Whatever we do, we hope to give people a bit of a smile in the morning. The South Wales sense of humour is amazing so we'll definitely be having a laugh on the phones."
Lake's return follows Nation celebrations as it recorded its highest ever listening figures. It's part of the expanding Town and Country Broadcasting empire which also features the likes of Bay Radio, Scarlet FM and Radio Carmarthenshire.
Ben said: "Allan's appointment is the latest in a number of developments through 2010, which began with Nation expanding its coverage on DAB Radio.
"Nation is becoming a proper Made-in-Wales success story. Our listeners are as passionate about the station as we are, spreading the word to more and more new listeners every day. Our new breakfast show gives them even more opportunities to get involved."
Lake's Wikipedia entry - http://en.wikipedia.org/wiki/Allan_Lake - proclaims hims as being "Britain's most outspoken and fired radio DJ."
Listen in, folks ... could be interesting times ahead.

March 26's Swansea Bay Media Highlights

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For all those interested in & working in the Swansea Bay media
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Online BBC Cymru Wales Click
Editorial - An independent review into the funding and management of the National Botanic Garden of Wales is to take place, the Welsh Assembly Government has confirmed. Click
Time travel - Fans of Doctor Who will be able to catch exclusive footage of the latest series when a roadshow visits the Swansea Castle Square Big Screen on 1 April. Click
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Broadcast Bay Radio Click
Editorial – New figures reveal that Swansea’s recycling habits are helping Wales to get ever nearer its 2010 waste reduction target.
Commercial – Typical ad break: WAG/Fire service fire safety/arson reduction; Tile & Bath Co; Abba tribute night at Blanco’s, Port Talbot.
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Print Llanelli Star Click
Editorial - The grieving mum of an epilepsy sufferer is urging others not to risk their lives by ignoring their condition.
Commercial – One of Wales’ hidden gems should be a little more visible now thanks to it winning the Camra Carmarthenshire Pub of the Year award for a second time. Well done to the Prince of Wales, Mynyddygarreg.
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Links Twitter | Website
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Swansea Bay celebrations for successful media bidders

There's a big new name on the Swansea Bay media landscape ... and it's one the good folk at Swansea Sound and The Wave can be very excited about.
The Government has today named Wales Live as the winning bid to run an independently funded news consortium (IFNC) pilot projects in Wales. The Wales Live bid featured the two local stations under the banner of parent company UTV.

Meanwhile, Llanelli-based independent TV production company Tinopolis is part of a similar success story for Scotland.
Wales Live is a collaboration between Swansea Sound/The Wave owners UTV and North Walian publisher NWN Media.
Michael Wilson, managing director of UTV Television , said: “What a fantastic achievement for the Wales Live team!.
"We put our hearts and souls into winning this bid. With our partners NWN Media, we look forward to delivering a fresh and authoritative news service to the whole of Wales across TV, online and radio with the current ITV Wales News Team.
"The process is still on-going and we remain fully committed to moving forward on contracts."

The IFNCs will receive a total of £47m in Government funding over two years to provide local news content across the web, mobile and other new platforms, along with the TV slot currently occupied by ITV regional news. Funding comes from a £130m under-spend in the licence fee.
Wales Live will take over the ITV Wales news service - although a Tory Government could spell trouble for the whole IFNC scheme.
Government decision-makers said the winning bidders "understood the implications of convergence, demonstrating how television, local newspapers, the internet, local radio could work together in new and interesting ways."
They said UTV had a "clear vision for an innovative community-based approach in conjunction with citizen journalists and its newspaper partner, NWN Media."
Reserve bidder for Wales was Tinopolis, with a consortium featuring Swansea University, Bay Radio, the South Wales Evening Post, the South Wales Guardian, ITV journalists and others being left out in the cold.

March 24's Swansea Bay Media Highlights – Online Special

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For all those interested in & working in the Swansea Bay media
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South Wales Evening Post Click
Editorial - An industrial park that could create 1,500 jobs is on the cards for a site in Carmarthenshire or Neath thanks to Halal Industries UK. Click
Commercial – Congrats to media students from Swansea University for their splendid video of the Evening Post Fashion Addict event at the National Waterfront Museum. Click here and tap on the video panel to the right
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Swansea Sound Click
Downloads – You can now buy music via Swansea Sound. Top of the tree this week are Changes by Will Young, Coming up Easy by Paulo Nutini and Cry Me Out by Pixie Lott. http://www.swanseasound.co.uk/music Click
Commercial – Swansea Sound is backing a new homes show at Parc y Scarlets on March 27/28 fronted by Charles Church and Persimmon Homes. Click
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BBC Wales Click
News - Outside experts will continue to oversee the work of Swansea Council's social services department a year after they were first appointed. Click
Sport – The Swans have taken Burnley's Canada U20 defender David Edgar on loan until the end of the season. Click
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Links Twitter | Website
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Swansea parks people add to media mix

Swansea's parks department do much to brighten up the city.
And their contribution to the area's media spectrum is colourful.
Out now is the spring edition of their Junior Park Rangers free newsletter, JPR News.
Targeted directly at young children and their parents, it's a lively mix of ideas, educational info and brain-teasers.
In the great Blue Peter tradition, it's big on animals, crafts, sport and discovery.
There's great instruction on how to make a wormery in a big jar, some tag rugby tuition from The Ospreys and a diary of events ... Brynmill Park's April 15 "water safari" catches the Media Master's eye.
Oh, and jokes ... Q: Why was the crab arrested? A: Because it kept pinching things!
Pick up the newsletter at council venues such as the Civic Centre and libraries.

March 23's Swansea Bay Media Highlights

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For all those interested in & working in the Swansea Bay media
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Print Western Mail Click
News - An undercover police operation provided the evidence that sent a corrupt South Wales former head of CID to jail.
Opinion - There should be uniform standards in food standards law relating to separate machinery being used for the preparation of raw meat and ready-to-eat food.
Online – Don’t miss this Warren Gatland video ... a hard man talking. Click
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Broadcast Scarlet FM Click
News - Motorists in Llanelli and Carmarthen have been fined for throwing cigarette stubs out of their windows in a new council crackdown on litter ... and a new, improved online news feed here.
Online – Here’s the month’s cheekiest media competition ... win tickets to Pembrey’s new Go Ape attraction. Click
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Online Swansea Council Click
Editorial – Swansea and Neath Port Talbot businesses and voluntary organisations are being urged to be thoroughly prepared for the worst in future. Business Continuity Awareness Week is being held until Friday. Click
Recommended – Swansea Council is asking for public comments on trails being developed to conserve, enhance and allow access to the city's heritage. Click
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Links Twitter | Website
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Crusaders deserve Swansea Bay media splurge

Look out for significant Swansea Bay media activity by rugby league club the Celtic Crusaders over the next week and a half.
On April 1 they're due to bring the first ever Super League game to the area as Gareth "Alfie" Thomas and his teammates meet London rivals Harlequins RL.
That makes for an exciting night out in my book, an antidote to the disappointingly one-sided RBS Six Nations.
The Crusaders asked Andy Pearson Publicity to line up some decent visibility in the Swansea Bay media as the build-up progresses.
Our friends at Afan FM, Radio Tircoed and the South Wales Evening Post have all indicated an eagerness to run match ticket competitions.
Other organisations have put their hands up too to help herald a new dawn in Welsh sport. Abertawe Bro Morgannwg University Health Trust and Swansea Council are among the organisations keen to run employee ticket offers.
Hosts Neath RFC, meanwhile, have also been quick to show their support.
A press just issued from The Gnoll reads: "We welcome Super League here for the first time when the Crusaders play Harlequins on April 1 at 7.30pm.
"It will be the first time the famous old ground has hosted top-class professional rugby league and, with the Crusaders beginning to make an impression from their new Wrexham HQ, great interest is already being shown in one of only two 2010 fixtures the outfit will play in South Wales."
Supporters have the chance to see both codes with a ticket package embracing the Crusaders’ return to South Wales and Neath’s Principality Premiership clash with Pontypridd on Easter Saturday for £20. For dual tickets click here.
Tickets for the Crusaders-Quins game are £10 adults, £8 concessions, £5 U16s. To buy, click here.

March 22's Swansea Bay Media Highlights

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For all those interested in & working in the Swansea Bay media
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Print South Wales Evening Post Click
Editorial – Police are appealing for anyone who saw a Swansea man in the hours before his unexplained death.
Opinion – Well done to each and every person who joined in Sunday’s Sport Relief effort in Singleton Park.
Commercial – Wales’ rugby shirts are to be sponsored by Admiral Insurance, with a substantial Swansea workforce; page one and 13 exposure for the big-money link-up.
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Broadcast The Wave Click
Editorial – Two Swansea firefighters are celebrating after successfully rowing across the Atlantic Ocean for charity.
Commercial – Typical ad break ... Days Motability, Army Recruitment, FRF Vauxhall, ATS Euromaster Tyres, British Gas.
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Online Andy Pearson Publicity Click
Blog 1 - Swansea student media folk excel at poll time. Click
Blog 2 - Media Master plunges in with Swansea Bay Business Life. Click
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Links Twitter | Website
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Media Master plunges in with Swansea Bay Business Life

With Media Master's own business looking to consolidate a more focused market, a new lane is being strolled this month: advertising.
For the first time, Andy Pearson Publicity has booked space in Swansea Bay Business Life which - by now - will have been mailed to more than 5,000 business people and decision makers.
It'd be welcome if some of them took serious notice of my advertorial. I'll report back in future weeks to discuss the response rate.
The ad, incidentally, features new logo artwork by Swansea's Sigga Design.
In the meantime, here's my blurb as it appears in the high-gloss mag, part of the South Wales Evening Post empire.


IN picking up Swansea Bay Business Life, you made a wise choice. I’m similarly astute in promoting my services here.
The magazine hits thousands of local decision makers, with content finely tuned for the vibrant local business sector.
That’s why you’re reading it and why those like myself, with brilliant professional services to offer, pay to ensure our profiles are raised in its pages.
However, this magazine isn’t the only place I’ll flag up my rebranding. Indeed, I urge all businesses to view the whole media picture in its full widescreen glory.
There are an increasing number of great opportunities for publicity because, thanks to production technology, the Swansea Bay media sector has fragmented markedly.
Choice was once limited to the South Wales Evening Post, Western Mail and Swansea Sound. Now there’s a thriving, multi-tiered communications industry featuring everything from fresh new local-interest websites such as http://www.gowernews.co.uk/ and music fanzines to high-end glossy mags covering style, the arts and lifestyle.
There are new niche broadcasters such as Afan FM and Nation Radio. Whisper it here, but even Swansea Bay Business Life has keen competitors in its lucrative market.
All this means that, although the promotional opportunities are there, the local media landscape has become increasingly difficult terrain.
That’s why Andy Pearson Publicity is essential in ensuring that every penny spent on your media strategy is wisely invested. Editorial pieces should be pitched at the right time to the right journalist, ad campaigns should be carefully considered and soundly structured, promotions should be placed to maximise sales effects.
My own unique database lists, in great detail, around 50 media operations with a foothold in Swansea Bay. It’s there to be used.