Showing posts with label Swansea Sound. Show all posts
Showing posts with label Swansea Sound. Show all posts

Wednesday, November 10, 2010

Danny's tasty PR treat

Chef Danny Illingworth starts serving food to Christmas party guests in the next week or two.

You can safely predict that he and his expert staff at Swansea's Village Hotel won't wish to see a turkey on their own plate come December 25 - they'll be working rather a lot with that particular bird in the coming weeks.

It's good news for Village manager Andrew Petherick and his team that Danny has been chosen by Swansea Sound to give Christmas dinner tips to listeners.

In the four or five weeks leading up to the holiday, Danny will appear on a weekly basis on the Leighton Jones show (Mon-Fri, 10am-2pm).

The two got together for the first time yesterday at Swansea Sound's Gowerton studios to run through a few ideas.

As the fella who brought them together on behalf of an Effective Communication PR push, I was fortunate to sit in on their meeting.

They've some goods things planned ... and the on-air relationship looks like it may even develop into the new year.

Sunday, October 17, 2010

Celebs rally for good causes

Big names from around South Wales helped drive ticket sales for last week’s EuroMillions draw.

They understand that good causes around the UK benefit from sales – and it was good to see them doing their bit in the media and PR drive.

The October 8 EuroMillions draw had an incredible £112m jackpot.

And celebrities asked to detail how they’d use such a life-changing windfall came forward with their thoughts.

The media used some of them.

Lifeboat

They range from buying a new Mumbles lifeboat (The Wave radio presenter Badger) to creating a world-class Tour of Wales cycle race (Swansea-born Olympic and world champion Nicole Cooke).

Swansea panto star Kev Johns would buy everybody a copy of Big Issue; Port Talbot charity fundraiser Captain Beany would help the environment.

Haverfordwest-born Jamie Owen, the BBC Wales newsreader, said: “I’d share the money with my brothers to keep the peace.

“I’d buy some mountain land to save it for the nation; I’d buy land in towns and cities to turn into parks for people to enjoy and to encourage the natural world to prosper. Wide open spaces are good for everyone’s health.”

The jackpot was the fourth largest ever available in the UK.

Celebrity dreams – How would you spend a £112m jackpot?

Captain Beany Charity fundraiser and campaigner, Port Talbot Simple. I’d divide the entire £112m equally between charitable fundraising efforts, local community-based projects and environmental and ecological organizations.

Badger Breakfast presenter on The Wave It sounds bizarre but I have a list for such eventualities – and have had for a few years! I’d buy mum and dad a house closer to ours and there’d be lots of charitable causes I’d help anonymously, Of course, I’d give the RNLI £2.7m for a new Mumbles lifeboat; it’s been a tough job for all the fundraisers to hit that target in these difficult times.

Kev Johns Actor and broadcaster, Swansea Wow! £112m … with that sort of money you could do some good and spoil yourself! I’d buy four houses … a dream home in Swansea and one of those lovely seaside homes in Tenby. Next would be a mews home in London and an apartment overlooking the Hudson River in New York! I’d set up a foundation to support young people training for a career in the arts and I’d buy a Big Issue for everyone.

Nicole Cooke Olympic and World Champion cyclist, born in Swansea The bulk of the money would be spent on charities and medical research. I think cycling could be involved as a way of helping children and people in need to enjoy the fun and freedom of cycling – using tandems, tricycles or electric bikes as part of therapy or care. I’d also like to set up the best international race in the women’s cycling here in Wales – something like a Tour of Wales that brings international stars to all parts of our beautiful country and also create a women’s cycling team that trains hard, races hard and plays hard! Finally, I’d like to put something aside towards my Mum and Dad’s retirement.

Jamie Owen BBC Wales newsreader, born in Haverfordwest If I won, I would share the money with my brothers to keep the peace. I would buy some mountain land to save it for the nation, and buy land in towns and cities to turn into parks as breathing spaces for people to enjoy and to encourage the natural world to prosper. Wide open spaces are good for everyone’s health young and old.

Wednesday, September 8, 2010

Wales holiday business on the PR hunt

PR and the media will be very much on the agenda when tourism professionals gather in Swansea on September 28.

And I'm delighted to report that I'll be there, hosting an informal - but highly informative - Q&A session with Rupert Hall, the South Wales Evening Post's very engaging business reporter.

He's agreed to reveal to visitors at the Tourism Swansea Bay Marketing Mix Roadshow how to make their businesses essential to editors.

The big question, no doubt, will be: "How can I tempt a journalist to write a great story about my business?"

Spotlight

We hatched the plan over tea and coffee in Morgans Hotel and are both looking forward to our half-hour in the spotlight at the nearby LC.

It goes without saying that successful PR involves developing good relationships with the journalists you may have to deal with in future months and years.

The writers and broadcasters themselves seek to build a great contacts list - so get yourself along to the show and add a few more crucial names and numbers to your Windows Contacts.

Other speakers include Visit Wales head of campaigns and digital marketing Gillian Berntsen, South West Wales Media advertisement director Lisa Cameron and The Wave and Swansea Sound station director Helen Bowden.

Tuesday, July 27, 2010

July 27's Swansea Bay Media Highlights

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For all those interested in & working in the Swansea Bay media
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Social Media Twitter Swansea
6.56am – KevJohnscymru: The Apple iPhone named as the 'Coolest Thing on the Planet' http://www.swanseasound.co.uk/blog?id=8014
9.02pm – SwanseaCouncil: Fancy winning some Ryder Cup Tickets? Find out how by looking at the 'News' section of our digital TV channel http://bit.ly/c9nWTR
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Print Western Mail Click
News 1 – It'll be a while before you can escape Alex Jones, the new BBC TV One Show presenter who hails from Ammanford. She's on at least four pages of today's Western Mail, including the front and on her own spread in the WM pull-out.
News 2 – Wales' first free park and share car scheme is about to stay open round the clock. Swansea Council says its free car park facility close to the M4's J46 will soon be open seven days a week.
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Broadcast Swansea Sound 1170mw Click
News 1 – Difficulties with the planning process have seen the Swansea Valley's National Showcaves of Wales shelve a plan for hydro-electric power generation.
Typical ad break – Securahome conservatories, FRF Toyota, Autoglass, Safer Swansea Partnership, BT Vision.
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Online South Wales Evening Post Click
News – A wedding reveller sparked a 1am rescue operation by Port Talbot Lifeboat as he walked into the sea at Aberavon. He was described as being in "a highly intoxicated state." Click
Top ads – Super League at the Gnoll, Neath - Crusaders v Harlequins, Sat Aug 7 - Click. Samsung smartphones - Click.
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Links Twitter | Website
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Tuesday, July 13, 2010

July 13's Swansea Bay Media Highlights

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For all those interested in & working in the Swansea Bay media
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Social Media Twitter #Swansea
News Scotland - Accies boss Reid rebuffs Swansea: Billy Reid rejects the opportunity to take up the managerial vacancy ... http://bit.ly/aY6g5b
stephenfry - Must say Cardiff is looking spankingly good in the late afternoon sunshine. Castle is gleaming, Town Hall glowing. Much to like here.
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Broadcast Swansea Sound 1170mw Click
News – Politician Dr Dai Lloyd wants to see a greater use of the organ donor system. The Plaid AM for South Wales West believes we should move to a "presumed consent" model.
Sport – Swansea City have been denied the chance to talk to Sheffield United coach Gary Speed over the possibility of him taking over from Paulo Sousa in the Liberty Stadium hotseat.
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Online South Wales Evening Post Click
News 1 – Tributes are continuing to pour in for a Carmarthen solider and proud Welshman who died “doing the job he loved." Click
News 2 – Drugs cops who busted the Swansea Valley cocaine gang said the criminals thought they were untouchable. Click
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Links Twitter | Website
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Tuesday, July 6, 2010

July 6's Swansea Bay Media Highlights

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For all those interested in & working in the Swansea Bay media
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Social Media Twitter #Swansea
7.00am – EdwMayor1 ... Collins on the mend to fire Ospreys ambitions: “This year now is a massive one, not only for me personally ... http://bit.ly/9w3IPM
6.36am – BelTel_Sport ... Magilton ready for return to management with Swansea City: JIM Magilton is poised to return to football management... http://bit.ly/cEdaxE.
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Print Western Mail Click
Paulo – Gareth Southgate, an early favourite to become new Swansea City manager, has distanced himself from the vacancy.
Dylan – A new walking trail is being developed in Laugharne to celebrate the life and work of Dylan Thomas. A £12k grant will help the Laugharne Corporation in its plan.
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Broadcast Swansea Sound 1170mw Click
News – Trade union Unite is to take legal action against the Ford Motor Company, accusing it of mis-selling pensions to workers including hundreds from its former Swansea plant.
Commercial – Ads this morning included: Acorn Fencing, Swansea Regional Business Awards.
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Online South Wales Evening Post Click
News – A Gower 77-year-old has had her bid to quash her three-year Asbo rejected by a judge and two magistrates at Swansea Crown Court. Click
Awards – Evening Post advertisement director Lisa Cameron invites readers to the paper's first Women in Business Awards luncheon at the Mermaid Restaurant, Mumbles on 30 September. Click
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Links Twitter | Website
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Tuesday, June 29, 2010

June 29's Swansea Bay Media Highlights

... For all those interested in & working in the Swansea Bay media
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Broadcast Swansea Sound 1170mw Click
Community – Swansea Sound has teamed up with South Wales Police to fight anti-social behaviour. The station is running a create-an-ad campaign for schoolchildren. Click
News – South Wales firefighters are concerned at the rising number of attacks on personnel. The figure stands at 24 in six months. Click
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Online South Wales Evening Post Click
News – ​Police have kicked down doors across Neath and Port Talbot during a two-day blitz on suspected drug dealers. Operation Anvil also saw officers arrest people on suspicion of offences ranging from assault to shoplifting. Click
Most commented story – Six minutes on a sunbed left a Swansea 14-year-old so burned she had to take time off school, according to her mum. Comments include: She's your daughter, your responsibility, Peter, Swansea; Does she comply with other age-related laws such as smoking, drinking, driving? R, Swansea; Maybe this will teach the girl to follow the rules, Stuart, Swansea. Click
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Links Twitter | Website
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Tuesday, June 15, 2010

June 15's Swansea Bay Media Highlights

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For all those interested in & working in the Swansea Bay media
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Print Western Mail Click
News – A hundred years ago today, Captain Scott set sail from Wales on his ill-fated expedition to the South Pole.
Commercial – Institute of Directors Wales director Robert Lloyd Griffiths makes his opinions known on the new Office for Budget Responsibility's first report on national finances. Pages 5 & 21.
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Broadcast Real Radio 105-106fm Click
News – A multi-million pound campaign is being launched today, aiming to get hundreds of Neath Port Talbot people back into work through social regeneration organsation NSA Strides. Click
Music – Songs from 6.45-7am today: Scissor Sisters, Fire With Fire; Texas, I Don't Want A Lover; Eternal, I Wanna Be The Only One; Girls Aloud, The Promise; Kings Of Leon, Sex On Fire.
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Online South Wales Evening Post Click
Most commented story – Work on Swansea's European boulevard could start at the end of next year: I urge planners to visit Bath, a wonderful place to aspire to be, Tony, Mayals; Imagine a monorail system from Mumbles Pier to the West Pier, James, Killay;  Why haven't the council and AMs fought to deliver heritage status to the Copperworks district? Gowerview, SA1. Click
Commercial – The local business services directory offered by Evening Post sister titles is a useful tool for tradespeople. Check it out ... and look forward to its expansion to south-west Wales. Click
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Links Twitter | Website
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Tuesday, June 1, 2010

June 1's Swansea Bay Media Highlights

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For all those interested in & working in the Swansea Bay media
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Print Western Mail Click
News – The private company which operates the Severn bridges has raised nearly £226m over the past three years - but spent only £15m on essential maintenance on the original crossing's damaged cables.
Commercial – Great Waterstones hook-up with today's WM lifestyle pull-out ... 25 top summer reads listed and detailed, including Look Back in Hunger by Jo Brand, The Return Journey by Maeve Binchy and Oh, Carol! by Carol McGiffin.
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Broadcast Swansea Sound 1170mw Click
News – Dyfed-Powys Police arrested eight people in Pembrokeshire after an illegal rave in Dale.
Commercial – Typical ad break: Days Ford, Digital Radio, Splenda, Leekes, Enterprise 2000, Mercedes Benz.
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Online South Wales Evening Post Click
News – Canadian singer Celine Dion, 42, is reportedly pregnant with twins after her sixth attempt at IVF, according to the Evening Post's Daily Mail sister site. Click
Comment – Gavin Henson and Charlotte Church are said to be devastated following the break up of their five-year relationship: "I feel sorry for these youngsters who've had to deal with the weight of expectation from the Welsh public and massive press intrusion," says Mayals' Tony Buckleigh. "Yes, they may be wealthy but we all know wealth can't buy happiness. I wish them well and hope they will be able to perform on the big stage and remind us all why they became household names in the first place." Click
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Links Twitter | Website
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Wednesday, May 26, 2010

May 26's Swansea Bay Media Highlights

... For all those interested in & working in the Swansea Bay media
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South Wales Evening Post Click
Editorial – Most commented stories:
- Tim Meredith thought he was the butt of a bad joke after finding the remains of a cigarette in his food. The 50-year-old from Llanelli found the extra ingredient in his Tesco brand plain boiled rice. Click
- Swansea City fans have switched from white to orange. After a season of cheering on their Liberty Stadium heroes, two families of Jack Army supporters painted their garage doors tangerine in honour of Blackpool who beat the the Swans' biggest rivals  for promotion to the Premier League on Saturday. Click
- The Assembly has been urged to try to shelter local authorities from the worst of the public sector cuts as councils warn that both the public and private sector will feel the pain. Click
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Swansea Sound Click
Editorial - The hunt is on for walkers to take part in a Swansea event to help children suffering from cancer. The Joshua Foundation wants to help pay for holidays for those undergoing treatment. Click
Commercial – Swansea Sound has a nice hook-up with the Rolling Stones next week. On Monday, listeners can win classic album Exile on Main Street. Click
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BBC Wales Click
News - Speed ace Sir Malcolm Campbell's world-famous car Bluebird is on loan at Pendine's Museum of Speed in Carmarthenshire. Click
Sport - Veteran ex-All Black Filo Tiatia could make his 99th Ospreys appearance in the Magners League Grand Final against Leinster on Saturday - but he insists he will not return next season to reach the 100-game mark after announcing his retirement. Click
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Links Twitter | Website
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Sunday, May 23, 2010

The Wave, Swansea Sound sweat over Tory plans

Media trade mag Press Gazette is reporting concerns that the new Westminster Government may scupper plans for replacement ITV Wales news service Wales Live.
That'd be disappointing - albeit not totally unexpected - news for staff at The Wave and Swansea Sound, part of the media consortium chosen to deliver the new service.
Any Government with a hint of Tory was always likely to mean difficulties in the Labour-triggered process which involves £130m of license fee funds.
Full story: http://bit.ly/aRN32m

Wednesday, May 19, 2010

May 19's Swansea Bay Media Highlights

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For all those interested in & working in the Swansea Bay media
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South Wales Evening Post Click
Editorial – Most commented stories: Six men rescued from drifting cruiser by Swansea Coastguard - Click; What do you think of the new coalition government? - Click; Jail and ban for man who killed pedestrian while driving without licence or insurance - Click.
Commercial – Did you know? The average issue readership of the Evening Post is 134,069. Click
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Swansea Sound Click
Editorial - Lots of photos from heat two of Swansea Sound's Search For a Star competition at Swansea's Norton House Hotel. Presenters Kev Johns and Claire Scott feature with big smiles. Click
Community – Swansea Sound - with Corus and Fusion Fitness - gives strong backing to this summer's Cancer Research Race for Life. Click
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BBC Wales Click
Editorial - You can keep your Premiership soccer riches ... this is where football's really at. Swansea's Dylan Thomas Centre is hosting a superb new exhibition of soccer-related photos by city snapper Beth Mitchell.  Click
Recommended - Vincent Kane, hippies, mini-skirts and a legend: a look back to the times of Richard Burton and Sir Geraint Evans with veteran broadcaster Kane. Click
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Links Twitter | Website
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Wednesday, May 12, 2010

May 12's Swansea Bay Media Highlights – Midweek Online Special

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For all those interested in & working in the Swansea Bay media
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South Wales Evening Post Click
All change – Labour politicians across South Wales salute former PM Gordon Brown. Click
Commercial – Nice Evening Post hook-up with leisure centre the LC, a competition offering the winners 12 months of free gym membership. Click
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Swansea Sound Click
All change – US President Barack Obama is thought to have congratulated David Cameron by telephone, while Downing Street staff showed Mr Cameron's wife Samantha around Number 10. Click
Commercial – Decent promo for garden centre Fforestmill with a Swansea in Bloom/Swansea Sound competition offering winners £250 worth of vouchers. Click
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BBC Wales Click
All change – Wales' First Minister Carwyn Jones says he wants a "constructive relationship" with the new Conservative-Liberal Democrat UK government. Click
Local news lead - Police detective arrested on underage girl sex claim. Click
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Links Twitter | Website
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Monday, April 26, 2010

April 26's Swansea Bay Media Highlights

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For all those interested in & working in the Swansea Bay media
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Print South Wales Evening Post Click
Editorial - Comic star Eddie Izzard will be backing Labour with a guest appearance at Swansea University today.
Commercial – The Evening Post has joined BreakFree Holidays to offer readers weeks away for as little as £15 per person. Locations include Riviere Sands Holiday Park in Hayle, Hendra Holiday Park in Newquay and Perran Sands Holiday Park in Perranporth. Click
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Broadcast The Wave Click
Editorial - The countdown is on for Wednesday's Local Hero Awards night being hosted by The Wave and sister station Swansea Sound. Wales rugby skipper Ryan Jones is one of the judges.
Commercial - Typical ad break: Trade Centre Wales, webuyanycar.com, caravansinwales.com, FRF Vauxhall Swansea & Bridgend.
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Online BBC Cymru Wales Click
Sport - Swansea City midfielder Darren Pratley insists the Championship play-off pressure has shifted to Blackpool. Click
Video fun - A machine that carries British hopes of shattering the world land speed record for a lawnmower has been unveiled at a beach in Carmarthenshire. Click
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Community Radio Tircoed Click
News - A man has died following a fire at a house in Port Tennant.
Charity - The station is supporting a new fund-raising push for children's hospice Ty Hafan. Click
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Links Twitter | Website
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Wednesday, April 21, 2010

April 21's Swansea Bay Media Highlights – Midweek Online Special

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For all those interested in & working in the Swansea Bay media
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South Wales Evening Post Click
Editorial – Check out the Evening Post's Olympics countdown, including: New legislation has been put in place to ensure football banning orders will be automatically recognised during London 2012. Click
Commercial – Today's big home page ads include: heartburn soother Gaviscon, music festival Mumbles Mostly Blues & Jazz, eating out guide Top Table and BT.
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Swansea Sound Click
Editorial - Four people have been arrested in Swansea following an investigation into a mobile phone insurance scam. Click
Commercial – Main home page ads include: Castle Bingo, Justin Harris Photography and cleaners Chem-Dry.
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BBC Wales Click
Editorial - Hundreds of young people, teachers and parents plan to parade through Swansea city centre on Saturday to celebrate the one-year run-up to the national Urdd Eisteddfod. Click
Recommended - A volunteer rescue team of 4x4 drivers - Response Wales - is to recruit new members at a meeting in the Amman Valley on 27 April. Click
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Links Twitter | Website
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Wednesday, April 14, 2010

April 14's Swansea Bay Media Highlights – Midweek Online Special

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For all those interested in & working in the Swansea Bay media
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South Wales Evening Post Click
Editorial – How many times have we been told it's better in HD? Well, now even S4C's in on the act ... and a GwendraethValley mum has named it Clirlun, or clear picture. Click
Commercial – Another email shot went out this week as the Evening Post builds anticipation of its April 29 business show in Swansea city centre. Click
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Swansea Sound Click
Editorial - A £25m urban village for one of Swansea's rundown areas has been given the go ahead. Planning permission's been granted for the redevelopment of High Street, The Strand and Kings Lane. Click
Commercial – Another nice tie-up for Swansea's Norton House Hotel and Restaurant. The first heat of Swansea Sound's Search for A Star 2010 takes place there on May 9. Click
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BBC Wales Click
Editorial - A man was airlifted to hospital after falling 15m down cliffs in Gower. He was on an organised cliff climbing expedition when he slipped and fell at Rhossili. Click
Tasty - Leading chefs Bryn Williams, Stephen Terry, Dudley Newbery, Angela Gray and Nerys Howell are to attend the second West Wales Food Festival on May 2 and 3 at Llanarthne's National Botanic Garden of Wales. Click
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Links Twitter | Website
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Wednesday, April 7, 2010

April 7's Swansea Bay Media Highlights – Midweek Online Special

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For all those interested in & working in the Swansea Bay media
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South Wales Evening Post Click
Editorial – Lots of reader comment on the General Election announcement, including “People can change things themselves; they don't need politicians,” from Anon, Neath. Click
Commercial – Best home page banner ad for a while ... The Football Pools people have gone for some splendid retro-style photography. Click
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Swansea Sound Click
Station bosses thank listeners for donating to the station’s Easter Egg Appeal, aided by Corus, Tesco and the NSPCC. Click
Commercial – Well done to the lovely Norton House Hotel for getting some promotional kick-back from playing a key role in the station’s Local Heroes campaign. Click
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BBC Wales Click
Editorial - Thousands turned up to a three-day Doctor Who roadshow at the Swansea Big Screen. Click
Recommended - A women studying in Swansea to become a teacher has been chosen as a coach for the French sailing team in the London 2012 Olympics. Click
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Links Twitter | Website
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Wednesday, March 31, 2010

March 31's Swansea Bay Media Highlights – Online Special

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For all those interested in & working in the Swansea Bay media
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South Wales Evening Post Click
Editorial - Former workers at the Visteon plant in Jersey Marine are heading to London to take part in a march and rally as part of their campaign to save their pensions. Click
Commercial – Useful publicity for eating out venues. To find out more, scroll to the foot of the paper’s home page and click on the Dine Out button. Click
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Swansea Sound Click
Editorial – Top photo today shows station execs Steve Barnes and Helen Bowden collecting a ChildLine award from Esther Rantzen. Congrats, Swansea Sound and The Wave! Click
Commercial – Plenty of excitement as Paul McCartney prepares to rock the Millennium Stadium this summer. Click
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BBC Wales Click
News - A Swansea Valley seven-year-old who has undergone 33 radiotherapy treatments for a brain tumour has been given an award. Click
Sport - Paulo Sousa hopes Swansea City will be fresh for their South Wales derby with Championship play-off rivals Cardiff City on Saturday. Click
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Links Twitter | Website
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Sunday, March 28, 2010

Swansea media man Kev takes to blogging

Kev Johns continues to expand his portfolio. The radio presenter, after-dinner speaker, Swans announcer, panto dame, author and much more is now the writer of a weekly blog.
This Week with Kev appears on the Swansea Sound website, the latest edition being accessed right here.
It aims to sum up the week as he's lived it.
Hence, this week we hear of on-the-road communication with song star and charity walker Paul Potts as he trudged towards the Royal Albert Hall,  a live on-air chat with actress Dani Harmer (BBC TV's Jacqueline Wilson-inspired Tracy Beaker) who's touring Wizard of Oz with Joe Pasquale.
Todd Carty is another actor to get a mention, along with shows Grange Hill, Tucker's Luck, Eastenders and Dancing on Ice.
There are also namechecks for Swansea's Pentrepoeth Primary School, Bishop Gore School, Swansea City's Albert Serran and Guillem Bauza ... and a fella called The Scary Guy who lectures on bullying, name calling and prejudice.
Keep blogging, Kev!

Saturday, March 27, 2010

Swansea Bay success means opportunities

Well, some of the dust has settled on a fabulous ITV news victory for Swansea Sound, The Wave and their associates.
The big question for everyone in the Swansea Bay media now is: "How will our successful local bidders in the Wales Live alliance embrace this glorious chance?"
Will jobs be created for journalists?
Will strategic new business alliances be created with complementary professional information providers?
Can Swansea Bay really look forward to a genuinely credible alternative to BBC Wales news and sport?
I hope the answers are positive.
Job creation will be studied with a keen eye.
The winning UTV/NWN Media IFNC proposal is strong on its citizen journalism element. That's good because technology rightly makes everyone an information provider these days.
But any such contributed material must be subject to UTV moderation at the very least and, most preferably, to professional editing and packaging.
That should mean more job security and career prospects for those at our local radio stations ... and, hopefully, more opportunities for recruitment.
Strategic new professional hook-ups across Swansea Bay will be equally interesting.
Imagine what a force the South Wales Evening Post and Swansea Sound could be together.
But are the Post's Northcliffe Media bosses liberal enough - and sufficiently forward thinking - to consider such an arrangement?
The Post's low-key announcement of the Swansea Sound success yesterday suggests not. Indeed the two local radio stations weren't even name-checked in their hour of glory.
I understand why but it came across as needlessly petty ... it's a big, evolving world out there now and there's more to the local media than the local paper.
Everyone knows that and it's a fact that should be acknowledged a little more readily by Northcliffe's big guns.
Perhaps the Wales Live editorial chiefs will look to grassroots news and information professionals. They are, after all, a growing force.
BBC Wales has, of course, had the Wales-wide TV and radio field to itself for too long. ITV resources have been stretched too thinly and local radio has been increasingly careful with its journalistic spend.
So it'll be good to see an extended local and community reach of the new all-Wales media service. Inevitably, this will mean multi-skilling for journalists. That brings excitement for all - training opportunities and new ways of seeing work published.
Plenty more on this subject to come ...