There's an art to magazine success

It's good to see two Effective Communication friends benefit from exposure in one of Swansea's new breed of community magazines.
Near neighbours the Village Hotel and Peter Lynn and Partners have substantial presences in the August issue of The Bay. Both are impressed by the good-looking nature of the journal, a football programme-sized free which last clocked 88 pages.
The hotel takes a full-page ad extolling the virtues of its Christmas offerings: "Gold? Frankincense? More!"
The solicitors use a two-page advertorial penned by partner Sophie Pincott and flagging up the firm's family services.
The elegance of The Bay can be largely attributed to designer Simon Williams whose inventive way with advertisements has impressed since issue one last year.
This month's highlights include a hand-drawn illustration of hotel and restaurant Norton House by night. The image is like something from a sumptuously colourful 1930s railway poster for weekend trips by GWR to the Cornish Riviera.
Meanwhile, Angela's seaside shop - specialising in crepes and waffles for visitors to Caswell beach, offers a different style of fun factor with imagery reminiscent of Britain's traditional saucy postcards.
A cafe in Southgate continues with its eyecatching Enid Blyton style drawing of a family picnic. "Boy: Crikey! There's no food left. Mum: Never mind, we'll all go to the Three Cliffs Coffee Shop."
When seeking exposure in the print media it's worth first of all checking that the title itself takes pride in what it delivers in it money-spinning advertising space. If it features irresistibly attractive pages then it's safe to feel positive.
After all, when did you last see an ugly ad in Tatler or Vogue?

May 19's Swansea Bay Media Highlights

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For all those interested in & working in the Swansea Bay media
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South Wales Evening Post Click
Editorial – Most commented stories: Six men rescued from drifting cruiser by Swansea Coastguard - Click; What do you think of the new coalition government? - Click; Jail and ban for man who killed pedestrian while driving without licence or insurance - Click.
Commercial – Did you know? The average issue readership of the Evening Post is 134,069. Click
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Swansea Sound Click
Editorial - Lots of photos from heat two of Swansea Sound's Search For a Star competition at Swansea's Norton House Hotel. Presenters Kev Johns and Claire Scott feature with big smiles. Click
Community – Swansea Sound - with Corus and Fusion Fitness - gives strong backing to this summer's Cancer Research Race for Life. Click
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BBC Wales Click
Editorial - You can keep your Premiership soccer riches ... this is where football's really at. Swansea's Dylan Thomas Centre is hosting a superb new exhibition of soccer-related photos by city snapper Beth Mitchell.  Click
Recommended - Vincent Kane, hippies, mini-skirts and a legend: a look back to the times of Richard Burton and Sir Geraint Evans with veteran broadcaster Kane. Click
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Links Twitter | Website
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April 14's Swansea Bay Media Highlights – Midweek Online Special

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For all those interested in & working in the Swansea Bay media
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South Wales Evening Post Click
Editorial – How many times have we been told it's better in HD? Well, now even S4C's in on the act ... and a GwendraethValley mum has named it Clirlun, or clear picture. Click
Commercial – Another email shot went out this week as the Evening Post builds anticipation of its April 29 business show in Swansea city centre. Click
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Swansea Sound Click
Editorial - A £25m urban village for one of Swansea's rundown areas has been given the go ahead. Planning permission's been granted for the redevelopment of High Street, The Strand and Kings Lane. Click
Commercial – Another nice tie-up for Swansea's Norton House Hotel and Restaurant. The first heat of Swansea Sound's Search for A Star 2010 takes place there on May 9. Click
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BBC Wales Click
Editorial - A man was airlifted to hospital after falling 15m down cliffs in Gower. He was on an organised cliff climbing expedition when he slipped and fell at Rhossili. Click
Tasty - Leading chefs Bryn Williams, Stephen Terry, Dudley Newbery, Angela Gray and Nerys Howell are to attend the second West Wales Food Festival on May 2 and 3 at Llanarthne's National Botanic Garden of Wales. Click
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Links Twitter | Website
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April 7's Swansea Bay Media Highlights – Midweek Online Special

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For all those interested in & working in the Swansea Bay media
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South Wales Evening Post Click
Editorial – Lots of reader comment on the General Election announcement, including “People can change things themselves; they don't need politicians,” from Anon, Neath. Click
Commercial – Best home page banner ad for a while ... The Football Pools people have gone for some splendid retro-style photography. Click
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Swansea Sound Click
Station bosses thank listeners for donating to the station’s Easter Egg Appeal, aided by Corus, Tesco and the NSPCC. Click
Commercial – Well done to the lovely Norton House Hotel for getting some promotional kick-back from playing a key role in the station’s Local Heroes campaign. Click
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BBC Wales Click
Editorial - Thousands turned up to a three-day Doctor Who roadshow at the Swansea Big Screen. Click
Recommended - A women studying in Swansea to become a teacher has been chosen as a coach for the French sailing team in the London 2012 Olympics. Click
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Links Twitter | Website
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February 22's Swansea Bay Media Highlights

... For all those interested in & working in the Swansea Bay media
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Print South Wales Evening Post Click

Lead story – The families of two 16-year-old Swansea girls injured in a car crash have talked about their harrowing ordeal.
Key opinion – Perhaps property sharing between police and local councils in these tough economic times could see the taxpayer’s precious pound go as far as possible.
Publicity power – Good to see the Welsh Books Council putting their money where their mouth is by promoting titles such as Team Calzaghe and rugby ref Nigel Owens’ Hiwmor Nigel.
Don’t miss – The Evening Post’s platform for audio uploads with Derek Davies’s acoustic ditty to his favourite soccer team, Oh Swansea City. Click
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Broadcast The Wave Click
World view - More than 40 people have died in floods and mud slides on Madeira.
You heard it here – Iraq War drama The Hurt Locker scooped six awards at last night’s Bafta’s.
Promo power – A good number of Swansea Bay organisations are boosting their profile by supporting The Wave’s excellent Local Hero Awards 2010. They include the St Elli shopping centre, McDonald's, LTC Mobility, Inspirational Living, TCW, Sunnyhaven & Blazers, Alberto Culver, Norton House Hotel  and Safer Swansea. Click
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Online Andy Pearson Publicity Click
Key local story – A Swansea meeting today aims to progress the work of a new organisation which hopes to stimulate fresh ways of developing local news networks. Click
The ex-files - The recently departed station director of The Wave and Swansea Sound, Carrie Mosley, has surfaced in southeast Ireland. Click
Publicity power – Former Llanelli Star freelance photographer Terry Morris is to host an exhibition of his celebrity work at the town’s central library. That’s a great way of publicising his services – all businesses should consider whether they could do something similar. Click
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Make every penny count! Andy Pearson can guide your business through the media minefield. Phone 07758 745 240. Email andy@andypearsonpublicity.co.uk
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What’s missing? Tell us what you’d like to see in these bulletins - email moreplease@andypearsonpublicity.co.uk
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