Showing posts with label Village Hotel. Show all posts
Showing posts with label Village Hotel. Show all posts

Tuesday, November 23, 2010

PR-savvy Danny back in print

Danny Illingworth is using all his PR nous to lure punters to his Sunday carveries.

The big South African has a great reputation in culinary circles – and now he’s becoming a key element in the marketing activity at the Village Hotel, Swansea.

His appearance in the autumn edition of Community Times Mumbles saw carvery customers rocket.

And he’s back in the forthcoming edition, due to circulate door-to-door around Mumbles in the next couple of weeks.

His latest PR technique – aided by Effective Communication – is two pronged.

One, he will be featured in the little glossy mag giving recipe tips. Two, he will be offering a competition prize – win a Sunday carvery for four at the Village.

The activity will be back up by a full-page advertisement for Sunday lunches at the rather splendid SA1 venue.

Well done, Danny, and keep up the good work … in AND out of the kitchen.

Wednesday, November 10, 2010

Danny's tasty PR treat

Chef Danny Illingworth starts serving food to Christmas party guests in the next week or two.

You can safely predict that he and his expert staff at Swansea's Village Hotel won't wish to see a turkey on their own plate come December 25 - they'll be working rather a lot with that particular bird in the coming weeks.

It's good news for Village manager Andrew Petherick and his team that Danny has been chosen by Swansea Sound to give Christmas dinner tips to listeners.

In the four or five weeks leading up to the holiday, Danny will appear on a weekly basis on the Leighton Jones show (Mon-Fri, 10am-2pm).

The two got together for the first time yesterday at Swansea Sound's Gowerton studios to run through a few ideas.

As the fella who brought them together on behalf of an Effective Communication PR push, I was fortunate to sit in on their meeting.

They've some goods things planned ... and the on-air relationship looks like it may even develop into the new year.

Friday, October 22, 2010

Swansea monthly’s even keel

Eight issues in and it’s gradually becoming part of the landscape.

Glossy magazine Swansea Eye, edited by Keely Portway, launched early this year and increasingly looks like it’s here to stay.

That can only be good news for the Swansea Bay media scene: the more variety the more we have to choose from as readers, advertisers and marketing folk.

The October edition of Swansea Eye features a decent number of advertisers from the city, along with some city-based columnists.

Lazy Frog

The latter include Gorseinon’s Old Mill Health Store and Uplands’ Lazy Frog Floatation centre.

Those with prominent ads include the Gowerton Golf Range, Mariners Court Retirement Apartments, ADS Lettings and Antur Insurance.

Swansea’s Village Hotel is another to make good use of the Eye’s close focus on city readers.

Christmas offerings are one angle of attack from the Village, including [arty nights, festive lunches and new year's eve celebrations, and the leisure club is another.

Push

The latter is particularly interesting because the facility’s manager Abigail Hobson has a concerted push on the over-55s market.

Monthly membership is being offered at the very reasonable £25; a free trial can be arranged.

Attractions include a 25m pool, more than 70 pieces of hi-tech gym apparatus, a sauna/steam room, a whirlpool, classes, activities and hotel discounts.

If the Eye can help boost gym membership at the Village then I’m sure there’ll be repeat business.

Thursday, October 21, 2010

Video PR blog: Swansea networking

Members of Swansea’s vibrant Waterfront BNI chapter meet every Wednesday at the city’s Village Hotel.

Effective Communication play their part – and here I discover why three regulars see it as an essential part of their business’s marketing mix.

Here’s the short video – http://bit.ly/9kfGPA

Monday, October 18, 2010

Video blog: Ospreys, Heineken Cup

Emily Hunt always has her eye on good PR – and rugby union’s Heineken Cup fitted the bill for her on Friday, October 15.

The sales manager of Swansea’s Village Hotel handed two corporate hospitality tickets to a contact from electronic systems company Thales – and a great time was had.

The Ospreys beat London Irish in a high quality clash, there was a healthy 13,000+ crowd, the food and drink was excellent and the taxis didn’t arrive til midnight or thereabouts.

There was a spare ticket and Emily offered that to me. Here’s a brief taste of the night – http://bit.ly/b7bfoP

Sunday, October 17, 2010

Video blog: Village Hotel, Swansea

Today, I'm trialing a new Flip Mino camcorder by producing a video blog on a tasty PR coup for my client, the Village Hotel, Swansea.

The video’s a little rough at the edges but I reckon that lessons learnt here will stand me in good stead for future productions.

Coming to a Sunday carvery near you soon … http://bit.ly/b9aRS4

S4C director’s call to Welsh business

S4C non-executive director Clive Jones gave a rallying call to South Wales business on Friday, October 8.

He gave a compelling argument as to why the Welsh should give their wholehearted backing to the country’s creative industries.

His key points to more than 100 members and guests of Swansea Business Club included:
  • Local newspapers are a cornerstone of our communities and key to democracy
  • TV programme makers now look to Wales for skills rather than the Welsh looking elsewhere
  • S4C gets healthy viewing figures considering the small nation it covers and is pivotal to the Welsh language’s resurgence

Clive was warmly applauded by his audience.
 
They were won over with points such as how the multi-million pound benefit brought to Stratford-upon-Avon by the RSC could be mirrored in some way by Welsh towns and cities.
 
Clive’s talk will have opened the eyes of many in the room to the major role creative skills and employment can play as we batten down the hatches for the spending review.
 
Valleys-born Clive, incidentally, is an ex-boss of GMTV, formerly Britain’s most popular breakfast TV station, and is a fellow of the Royal Television Society.
 
Award
 
He holds the society’s highest award and holds a CBE for services to broadcasting.
 
In a time of enormous change for commercial broadcasters, he has been chief executive of ITV News and Regions, managing director of the ITV Network, CEO of Carlton Television, managing director of Central Television, and managing director of the London News Network.
 
Swansea Business Club members met him at the city’s Village Hotel.
 
Impressive
 
It was the first meeting of the club’s new season and the turn-out was impressive … as were the chocolate bars offered to each guest by Effective Communication.
 
Each carried a slogan explaining why it’d be a good idea for business to contact Effective to discuss their PR and marketing needs.

Tuesday, October 5, 2010

Here come the Welsh media big-hitters

Alan Edmunds and Clive Jones are Welsh media professionals with much on their plates.

And this week both are due to talk to gatherings of business bosses in South Wales.

Tomorrow (Wednesday, October 6) Edmunds will leave his Media Wales HQ to address the IoD in Cardiff; on Friday Jones will tell Swansea Business Club about his high-profile roles in organisations such as S4C, GMTV and ITV.

Edmunds is expected to have much to say about the evolving roles of newspaper operations.

Flagship

His own flagship title, the Western Mail, has seen circulation decline markedly over the past decade in line with most regional papers. Yet his online user numbers continue to rise healthily.

He and his colleagues must tackle with the great problem of meeting customer demand in news delivery whilst maintaining a commercial powerbase through traditional advertising and new forms of revenue generation.

All you need do to understand his conundrum is observe the opposites of how the Guardian and News International are meeting the challenge.

The Guardian is offering all content as free online whilst building new incomes through channels such as its club-style readership scheme; Rupert Murdoch, meanwhile, is charging for much online material from titles such as The Times.

Grassroots

Throw in the recession, the forthcoming austerity measures and the growth in low-cost grassroots media and you begin to see further into reasons for why Edmunds may suffer sleepless nights.

On the other hand, of course, great events such as the Ryder Cup and developments such as devolution and the growth of Cardiff Bay illustrate how exciting it can be to be helming titles such as the South Wales Echo and Wales on Sunday.

Edmunds, publishing director of Media Wales, is due to talk to Wales-based members of the Institute of Directors at the Park House Club, Cardiff, from 5.30-7.15pm tomorrow.

Clive Jones approaches the media world with a different perspective. He's the ex-boss of GMTV, formerly Britain’s most popular breakfast TV station, and is the sole non-executive director of S4C.

Award

A fellow of the Royal Television Society, he holds the society's highest award and holds a CBE for services to broadcasting.

In a time of enormous change for commercial broadcasters, he has been chief executive of ITV News and Regions, managing director of the ITV Network, CEO of Carlton Television, managing director of Central Television, and managing director of the London News Network.

Swansea Business Club members meet him at the city’s Village Hotel on Friday and are likely to learn a lot about modern broadcasting.

To find out how you can attend the events, give me a call on 07890 953 402.

Monday, October 4, 2010

South Wales Sundays brighten up

A new head chef at one of Swansea's favourite Sunday lunch venues is capturing the attention of the local media.

Danny Illingworth arrived at the Village Hotel last month via a colourful career in catering.

Brought up in South Africa, he latterly ran his own place in Wales' English borderland - now the diners of Swansea are warming to his skills.

He's 6ft 5in, powerfully built and determined to build on the Village's good reputation for food.

Personality

And on Saturday he became the latest personality to be featured in the South Wales Evening Post's Holiday Heaven and Hell column.

Features editor Peter Slee - with the help of Effective Communication - tracked him down having heard of Danny's arrival.

The column provides a lively platform for a new public face or rising star to be introduced in a human way to Post readers.

Danny's key holiday answers
Best Kruger National Park
Worst New Forest
Daftest purchase Painting, stormy Cardigan Bay
Best memory Lions, Kruger

Wednesday, September 15, 2010

Swansea PR booster from Community Times

Lorna Davies was on form when we sat down to discuss PR and marketing opportunities for some Swansea businesses yesterday.

One of the two women behind the city's pair of Community Times titles, she exuded confidence in the magazines but - equally importantly - excitement and pride at being involved.

Mumbles Community Times, helmed by Joanne Caulfield, has now clocked up well over half a decade on the Swansea media scene. That's some track record and suggests that it has found a useful little niche.

Its newer sister publication focuses on Sketty, Uplands, Dunvant, Killay, Upper Killay and Tycoch. It's been around for a year, was originally tabled as a 48-pager but has since gone up as high as 72 pages.

Another title is planned.

High footfall

Between them, the A5 bimonthly glossies hit around 10,000 homes through door-to-door delivery; another 2,500 are made available for free pick-up in high footfall places such a hotels, shops, cafes, restaurants and surgeries.

They mix editorial and advertising steadily in a lifestyle-oriented manner. Existing advertisers include the Village Hotel, Swansea, solicitors Peter Lynn and Partners, SIP Financial Management and builders Barber & Co.

Columnists have included the Yummy Mummy aka Victoria Blandford, BBC TV Wales rugby pundit Stuart Davies and cosmetic medical specialist Stephen Bassett, of Shape Cymru.

My favourite remains the junior sport player profile - a page of none-too-searching questions posed to a young local rugby or soccer starlet.

One of this year's featured Mumbles Rangers football six-year-olds was Charlie Smith.

Q Favourite teacher?

A Mrs Hurley.

So there you are, Mrs H - proof that promotion in Community Times works!

Thursday, August 26, 2010

There's an art to magazine success

It's good to see two Effective Communication friends benefit from exposure in one of Swansea's new breed of community magazines.
Near neighbours the Village Hotel and Peter Lynn and Partners have substantial presences in the August issue of The Bay. Both are impressed by the good-looking nature of the journal, a football programme-sized free which last clocked 88 pages.
The hotel takes a full-page ad extolling the virtues of its Christmas offerings: "Gold? Frankincense? More!"
The solicitors use a two-page advertorial penned by partner Sophie Pincott and flagging up the firm's family services.
The elegance of The Bay can be largely attributed to designer Simon Williams whose inventive way with advertisements has impressed since issue one last year.
This month's highlights include a hand-drawn illustration of hotel and restaurant Norton House by night. The image is like something from a sumptuously colourful 1930s railway poster for weekend trips by GWR to the Cornish Riviera.
Meanwhile, Angela's seaside shop - specialising in crepes and waffles for visitors to Caswell beach, offers a different style of fun factor with imagery reminiscent of Britain's traditional saucy postcards.
A cafe in Southgate continues with its eyecatching Enid Blyton style drawing of a family picnic. "Boy: Crikey! There's no food left. Mum: Never mind, we'll all go to the Three Cliffs Coffee Shop."
When seeking exposure in the print media it's worth first of all checking that the title itself takes pride in what it delivers in it money-spinning advertising space. If it features irresistibly attractive pages then it's safe to feel positive.
After all, when did you last see an ugly ad in Tatler or Vogue?

Tuesday, August 24, 2010

Village people on song for new challenge

Well done to Andrew Petherick for securing a tidy piece of positive media coverage for Swansea's Village Hotel.
He was phoned by South Wales Evening Post business reporter Rupert Hall late last week, the newspaper eager to record the imminent arrival of a new Premier Inn at Swansea's SA1 quarter.
Andrew's the general manager of the Village and was quick to articulate his confidence about the future. Yes, the economy's tough, he told Rupert, but the Village has much to offer.
Since it was established in SA1 more than three years ago it has built a fine reputation for its accommodation, food and drink and leisure club.
Andrew succeeded in getting Rupert to mention all these in his story which appeared as a page lead in the Business in the Bay section of yesterday's Post.
Morgans managed similar success albeit with quotes from a faceless "spokeswoman" but the Dragon missed out with a bland "refused to comment."
So good on yer, Andrew ... and thanks for coming to Effective Communication for a little advice.

Full story http://bit.ly/9UbJBr

Thursday, July 8, 2010

July 8's Swansea Bay Media Highlights

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For all those interested in & working in the Swansea Bay media
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Social media Twitter #Swansea
6.07am - stupid_tuesday: Up and preparing for 4N Swansea at the Village Hotel this morning - 160 mile round trip!
6.11am - sqfMelvin: Swansea City ... Who will replace Sousa at the Liberty Stadium?: The bookies hardly ever get it wrong - http://bit.ly/cee7L9
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Print South Wales Evening Post Click
News - Solicitor Sophie Pincott, of Swansea-based Peter Lynn and Partners, is to undertake an arduous sponsored trek soon in aid of disability charity Scope. She'll be accompanied by city barrister Lucy Leader. Click
Arts – Geraint Morgan, aged 17, is the latest actor to portray Jesus. He has the lead role in this Saturday's two performances of 70s hit musical Godspell at the Grand Theatre, Swansea, by the Class Act Theatre School. Click
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Broadcast The Wave Click
Key local story - Swansea Bay politicians are calling for more to be done to save the Linamar car components plant after plans were announced to take its work to Mexico.
More local news - A new report claims that not enough is being done to exploit all opportunties created by the Welsh beer and cider industry. A comparison is drawn with the interest created in Ireland for drinks such as Guinness.
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Online Gower News Click
News No 1 - The annual Gower Show takes place on 1 August in the beautiful grounds of Penrice Castle Park, overlooking Oxwich Bay. Click
News No 2 – A celebration of country living will take place from today to Saturday from 10am-6pm at Cheriton Church, Gower. Tomorrow's attractions include a concert by the Trinity Choir and Friends. Click
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Links Twitter | Website
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Thursday, May 27, 2010

May 27's Swansea Bay Media Highlights

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For all those interested in & working in the Swansea Bay media
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Print South Wales Evening Post Click
News - Fed-up residents claim they are being verbally abused by DVLA staff using their Llangyfelach street as a car park.
Key ads – Page 1, Tempo clothing and Rowberry fashion; Page 3,Village Hotel, Swansea; Page 5, TW Thomas bathrooms.
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Online South Wales Guardian Click
News - Free to a good home: one 20ft-high 30ft-long brontosaurus that lived 150 million years ago ... staff at Dan yr Ogof Showcaves Centre For Wales want to hear from anyone who fancies having this massive model in their back garden. Click
Ads – Key home page ads: Disneyland Paris, Pressure Washer Services, Pontardawe, Stephens Fuel Oil, Sims Group, Gorslas.
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Broadcast Scarlet FM Click
News - Work has been carried out at Llanelli's Delta Lakes  to improve and preserve the habit of under-threat mammal the water vole. Those involved included Keep Wales Tidy.
Ads - Typical ad break: Tile & Bath Co Wales, Splenda low-calorie sweetener, Carmarthenshire Community Safety Partnership, JD Sports Llanelli.
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Links Twitter | Website
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