Today, I'm trialing a new Flip Mino camcorder by producing a video blog on a tasty PR coup for my client, the Village Hotel, Swansea.
The video’s a little rough at the edges but I reckon that lessons learnt here will stand me in good stead for future productions.
Coming to a Sunday carvery near you soon … http://bit.ly/b9aRS4
Showing posts with label Community Times. Show all posts
Showing posts with label Community Times. Show all posts
Sunday, October 17, 2010
The autumn edition of Mumbles Community Times is the latest publication to publish some professional guidance from South Wales lawyer Peter Lynn.
The senior partner in Swansea firm Peter Lynn & Partners uses the chunky little glossy to focus on preventing legal problems in the marriages of busy professional couples.
Advice and guidance given through the media in this way carries great weight in the eyes of the readership. It’s good PR for the business.
Here’s the CT feature.
Matrimonial Matters Mumbles Community Times
Hard-working professionals often find their home lives under strain. Here, Swansea solicitor Peter Lynn explains why early action and expert advice are crucial in any relationship breakdown.
The pressures of modern life, from our beauty-obsessed mainstream media to the random nature of alcohol-fuelled nights on the tiles, mean many pressure points every day.
Who hasn’t argued over the ironing duties, the amount spent on a sports tour or the need for dad to spend more time with the kids and less time at work?
The niggles can build up and can eventually lead to an irreparable falling-out.
Bickering
The result – even in an “amicable” split – is often bickering over family assets such as the house and cars, quibbles over complex pension issues (especially in the uniformed services) and concerns about the children’s future.
At Peter Lynn and Partners we have a fabulous team of lawyers who specialise in matrimonial matters and they regularly deal with cases of difficulty amongst those working in fields such as the military, 999 services, medicine, accountancy, law and finance.
We encourage mediation and communication at the earliest possible stage of a major marital dispute.
Services
Don’t delay – get in touch. We’re here to prevent legal problems.
For more information on the difficult issue of divorce and separation, or to find out more about the range of services available at Peter Lynn and Partners, phone us on 01792 450010 or log on to http://www.peterlynnandpartners.co.uk/.
The senior partner in Swansea firm Peter Lynn & Partners uses the chunky little glossy to focus on preventing legal problems in the marriages of busy professional couples.
Advice and guidance given through the media in this way carries great weight in the eyes of the readership. It’s good PR for the business.
Here’s the CT feature.
Matrimonial Matters Mumbles Community Times
Hard-working professionals often find their home lives under strain. Here, Swansea solicitor Peter Lynn explains why early action and expert advice are crucial in any relationship breakdown.
The pressures of modern life, from our beauty-obsessed mainstream media to the random nature of alcohol-fuelled nights on the tiles, mean many pressure points every day.
Who hasn’t argued over the ironing duties, the amount spent on a sports tour or the need for dad to spend more time with the kids and less time at work?
The niggles can build up and can eventually lead to an irreparable falling-out.
Bickering
The result – even in an “amicable” split – is often bickering over family assets such as the house and cars, quibbles over complex pension issues (especially in the uniformed services) and concerns about the children’s future.
At Peter Lynn and Partners we have a fabulous team of lawyers who specialise in matrimonial matters and they regularly deal with cases of difficulty amongst those working in fields such as the military, 999 services, medicine, accountancy, law and finance.
We encourage mediation and communication at the earliest possible stage of a major marital dispute.
Services
Don’t delay – get in touch. We’re here to prevent legal problems.
For more information on the difficult issue of divorce and separation, or to find out more about the range of services available at Peter Lynn and Partners, phone us on 01792 450010 or log on to http://www.peterlynnandpartners.co.uk/.
Wednesday, September 15, 2010
Swansea PR booster from Community Times
Lorna Davies was on form when we sat down to discuss PR and marketing opportunities for some Swansea businesses yesterday.
One of the two women behind the city's pair of Community Times titles, she exuded confidence in the magazines but - equally importantly - excitement and pride at being involved.
Mumbles Community Times, helmed by Joanne Caulfield, has now clocked up well over half a decade on the Swansea media scene. That's some track record and suggests that it has found a useful little niche.
Its newer sister publication focuses on Sketty, Uplands, Dunvant, Killay, Upper Killay and Tycoch. It's been around for a year, was originally tabled as a 48-pager but has since gone up as high as 72 pages.
Another title is planned.
High footfall
Between them, the A5 bimonthly glossies hit around 10,000 homes through door-to-door delivery; another 2,500 are made available for free pick-up in high footfall places such a hotels, shops, cafes, restaurants and surgeries.
They mix editorial and advertising steadily in a lifestyle-oriented manner. Existing advertisers include the Village Hotel, Swansea, solicitors Peter Lynn and Partners, SIP Financial Management and builders Barber & Co.
Columnists have included the Yummy Mummy aka Victoria Blandford, BBC TV Wales rugby pundit Stuart Davies and cosmetic medical specialist Stephen Bassett, of Shape Cymru.
My favourite remains the junior sport player profile - a page of none-too-searching questions posed to a young local rugby or soccer starlet.
One of this year's featured Mumbles Rangers football six-year-olds was Charlie Smith.
Q Favourite teacher?
A Mrs Hurley.
So there you are, Mrs H - proof that promotion in Community Times works!
One of the two women behind the city's pair of Community Times titles, she exuded confidence in the magazines but - equally importantly - excitement and pride at being involved.
Mumbles Community Times, helmed by Joanne Caulfield, has now clocked up well over half a decade on the Swansea media scene. That's some track record and suggests that it has found a useful little niche.
Its newer sister publication focuses on Sketty, Uplands, Dunvant, Killay, Upper Killay and Tycoch. It's been around for a year, was originally tabled as a 48-pager but has since gone up as high as 72 pages.
Another title is planned.
High footfall
Between them, the A5 bimonthly glossies hit around 10,000 homes through door-to-door delivery; another 2,500 are made available for free pick-up in high footfall places such a hotels, shops, cafes, restaurants and surgeries.
They mix editorial and advertising steadily in a lifestyle-oriented manner. Existing advertisers include the Village Hotel, Swansea, solicitors Peter Lynn and Partners, SIP Financial Management and builders Barber & Co.
Columnists have included the Yummy Mummy aka Victoria Blandford, BBC TV Wales rugby pundit Stuart Davies and cosmetic medical specialist Stephen Bassett, of Shape Cymru.
My favourite remains the junior sport player profile - a page of none-too-searching questions posed to a young local rugby or soccer starlet.
One of this year's featured Mumbles Rangers football six-year-olds was Charlie Smith.
Q Favourite teacher?
A Mrs Hurley.
So there you are, Mrs H - proof that promotion in Community Times works!
Sunday, April 11, 2010
Community Times puts Mumbles on the map
Editor Joanne Caulfield commissioned illustrator Claire Wiles to produce a map of Mumbles, revealing where some of the villages most useful businesses, services and attractions are located.
Claire produced a highly colourful affair which Joanne is pleased to present across her Easter/Spring edition's centre-spread.
Categories highlighted include clothes shops, takeaways and hairdressers.
Restaurants listed include Peppers, Patrick's and The Pier. Gift shops catalogued include Shaker Shack, Blades and Cosmic Elf.
The magazine - now a 96-page A5 glossy - plans to run the feature through to the end of summer.
I hope such innovation has the desired effect, with tourists heading for the enterprises pinpointed and those enterprises then acknowledging the power of the press.
Sunday, March 14, 2010
Swansea media duo make timely progress
Their new edition, datelined March, has a number of useful new editorial features and a few advertisers that haven't been too prominent in the past.
Editorial material offered by co-editors Lorna Davies and Joanne Caulfield includes a cinema review by Jeff Day (this month it's Avatar), a beauty review by Lorna, a day in the life of photographer Liam Reardon and a focus on Easter chocolate.
The advertisers who haven't made a habit of such promotion in the past include Home Instead Senior Care, the Swansea Excelsior Ladies Choir and Sketty's Edith Mai beauty and health spa.
This edition of Community Times heads for 5,000 addresses across Sketty, Uplands, Dunvant, Killay and Tycoch. If you'd like to speak to Lorna and Joanne about hitting that reasonably lucrative target market, give me a shout.
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