Today, I'm trialing a new Flip Mino camcorder by producing a video blog on a tasty PR coup for my client, the Village Hotel, Swansea.
The video’s a little rough at the edges but I reckon that lessons learnt here will stand me in good stead for future productions.
Coming to a Sunday carvery near you soon … http://bit.ly/b9aRS4
Showing posts with label advertising. Show all posts
Showing posts with label advertising. Show all posts
Sunday, October 17, 2010
Thursday, September 16, 2010
Ryder Cup marketing chance for Swansea business
Businesses with a concerted Swansea PR or marketing drive planned for the coming weeks would do well to consider advertising in a Ryder Cup special planned by the South Wales Evening Post.
The ads team down Adelaide Street tell me the plan is for a 16-page full-colour tabloid supplement previewing the Celtic Manor's golfing showpiece.
They also say it'll be editorially led which means a good chance of decent stories which will hold the attention of readers.
Among those featured will be Tiger Woods and Colin Montgomerie.
The Ryder Cup is likely to be a once-in-a-lifetime treat for many of us in Wales so why not ensure that, when the story's told in many years to come, there's a little piece of your business in a dusty drawer filled with commemorative newspaper pull-outs?
If you’re interested give me a shout on 07890 953402.
Advertising Opportunity
Publication South Wales Evening Post
Supplement Ryder Cup
Format Tabloid, full colour, 16 pages
Publication date Wed Sept 29 (tournament runs Oct 1-3)
Editorial content Interviews with Tiger Woods, Phil Mickelson, Europe team captain Colin Montgomerie & major Welsh players.
Key target audience Golf lovers in Swansea, Neath, Port Talbot, Llanelli
Ad prices include:
The ads team down Adelaide Street tell me the plan is for a 16-page full-colour tabloid supplement previewing the Celtic Manor's golfing showpiece.
They also say it'll be editorially led which means a good chance of decent stories which will hold the attention of readers.
Among those featured will be Tiger Woods and Colin Montgomerie.
The Ryder Cup is likely to be a once-in-a-lifetime treat for many of us in Wales so why not ensure that, when the story's told in many years to come, there's a little piece of your business in a dusty drawer filled with commemorative newspaper pull-outs?
If you’re interested give me a shout on 07890 953402.
Advertising Opportunity
Publication South Wales Evening Post
Supplement Ryder Cup
Format Tabloid, full colour, 16 pages
Publication date Wed Sept 29 (tournament runs Oct 1-3)
Editorial content Interviews with Tiger Woods, Phil Mickelson, Europe team captain Colin Montgomerie & major Welsh players.
Key target audience Golf lovers in Swansea, Neath, Port Talbot, Llanelli
Ad prices include:
- “In association with” sponsorship incl 5x8 supplement p1 ad & full page on the back - £750
- Full page - £500.
- Half page - £250
- 4x8 ad - £120
Thursday, April 8, 2010
Swansea journalists to debate Welsh media future
A host of Swansea Bay-based journalists are expected in Cardiff this month for a get-together to discuss the future prospects for the principality's news and media industry.
The conference is called What Future for the Media in Wales?
It's being organised by journalists' union the NUJ and has a fascinating top table of speakers.
They include Cardiff Uni Professor of Journalism Studies Bob Franklin, Aberystwyth Uni media studies professor Tom O'Malley and Jeremy Dear, the NUJ's general secretary.
Speakers from all main political parties have been invited to debate their policies for the media in Wales.
The Banner Theatre Company has been asked to present their acclaimed half-hour satire Embedded with Bankers.
The conference comes against a background of great change in the Welsh media, due to the internet, recession and new technology.
Admission's free. It should be a thought-provoking gathering for all those interested in the media and it takes place from 1.30-5.30pm on Saturday, April 17, at the Chapter Arts Complex, Canton.
The NUJ blurb states: "At a time of the biggest upheaval in national and regional media for decades, this is an opportunity to discuss the challenges facing the media industry in Wales and, crucially, to map out a way forward, providing opportunities for innovation, protecting jobs and journalistic freedoms."
The conference is called What Future for the Media in Wales?
It's being organised by journalists' union the NUJ and has a fascinating top table of speakers.
They include Cardiff Uni Professor of Journalism Studies Bob Franklin, Aberystwyth Uni media studies professor Tom O'Malley and Jeremy Dear, the NUJ's general secretary.
Speakers from all main political parties have been invited to debate their policies for the media in Wales.
The Banner Theatre Company has been asked to present their acclaimed half-hour satire Embedded with Bankers.
The conference comes against a background of great change in the Welsh media, due to the internet, recession and new technology.
Admission's free. It should be a thought-provoking gathering for all those interested in the media and it takes place from 1.30-5.30pm on Saturday, April 17, at the Chapter Arts Complex, Canton.
The NUJ blurb states: "At a time of the biggest upheaval in national and regional media for decades, this is an opportunity to discuss the challenges facing the media industry in Wales and, crucially, to map out a way forward, providing opportunities for innovation, protecting jobs and journalistic freedoms."
Swansea Life puts a gloss on the media mix
Its cover lines plug features on beauty (tips to turn back time), relationships (upfront dating tips) and fashion (metallic and pewter).
Key advertisers in this 148-page lifestyle-fest include Lara Johnson Lifestyle (inside front), Andrew Price salon at Hurst House on the Marsh (inside back) and Sancta Maria Hospital (back).
Highlights for Media Master include a hook-up the mag now has with Real Radio via a CD reviews page by drivetime show host Dave Brookes and a feature on a spectacular house makeover by architects Hyde + Hyde high above the glorious Langland Bay.
For independent advice on how to raise the profile of your business through Swansea Life and other local mags, give me a shout on 07758 745240.
Friday, March 19, 2010
March 19's Swansea Bay Media Highlights
...
For all those interested in & working in the Swansea Bay media
...
Online BBC Cymru Wales Click
Editorial - A suspended Llanelli orthopaedic surgeon has been reinstated to the medical register and says she plans to become a prison doctor. Click
Recommended - A bi-lingual presentation of music, history, myth and science based on Gower’s 20,000-year-old Red Lady is to premiere in Carmarthen. Click
...
Broadcast Real Radio Click
Editorial - Port Talbot-based singer Paul Potts is to undertake a seven-day sponsored walk from the town to London to help the relief effort in Haiti.
Commercial - Typical ad break: Greggs bakery, Persimmon Homes, The Sun, Cymraeg Kids, Watts Truck and Van Cardiff.
...
Print Llanelli Star Click
Editorial - Half of Llanelli’s churches could close in a major Church in Wales shake-up. Click
Commercial – Let the battle of the photographers commence – Terry Morris has a quarter-page Easter offer and Pure Creations go large with a full page promo.
...
Links Twitter | Website
...
For all those interested in & working in the Swansea Bay media
...
Online BBC Cymru Wales Click
Editorial - A suspended Llanelli orthopaedic surgeon has been reinstated to the medical register and says she plans to become a prison doctor. Click
Recommended - A bi-lingual presentation of music, history, myth and science based on Gower’s 20,000-year-old Red Lady is to premiere in Carmarthen. Click
...
Broadcast Real Radio Click
Editorial - Port Talbot-based singer Paul Potts is to undertake a seven-day sponsored walk from the town to London to help the relief effort in Haiti.
Commercial - Typical ad break: Greggs bakery, Persimmon Homes, The Sun, Cymraeg Kids, Watts Truck and Van Cardiff.
...
Print Llanelli Star Click
Editorial - Half of Llanelli’s churches could close in a major Church in Wales shake-up. Click
Commercial – Let the battle of the photographers commence – Terry Morris has a quarter-page Easter offer and Pure Creations go large with a full page promo.
...
Links Twitter | Website
...
Friday, March 12, 2010
March 12's Swansea Bay Media Highlights
...
For all those interested in & working in the Swansea Bay media
...
See you there – The Swansea Business Show takes place at the LC today – well done to blog radio star Mike Leahy for arranging it. Click
...
Online BBC Cymru Wales Click
Editorial - Guitarist and singer Micky Jones, one of the founders of Welsh prog rock band, Man, has died aged 63 in Swansea. Click
New life - A Swansea University scheme plans to bring back to life the now dilapidated Hafod copper works which were founded 200 years ago. Click
...
Broadcast Bay Radio Click
Editorial – The people of Swansea have been thanked for giving such a warm homecoming this week to the Welsh Guards.
Commercial – Typical ad break ... Chic Blinds Swansea, DVLA driving licences, Trade Centre Wales Neath Abbey, MobilesMeanMoney.Com.
...
Print Llanelli Star Click
Editorial - A Llanelli mum who fought leukaemia has spoken of her life-or-death struggle.
Commercial – Great promo for a new Kidwelly retailer ... The Original Factory Shop is offering one Star competition winner a free £250 shopping spree.
...
Make every penny count! Andy Pearson can guide your business through the media minefield.
Links Twitter | Website
...
For all those interested in & working in the Swansea Bay media
...
See you there – The Swansea Business Show takes place at the LC today – well done to blog radio star Mike Leahy for arranging it. Click
...
Online BBC Cymru Wales Click
Editorial - Guitarist and singer Micky Jones, one of the founders of Welsh prog rock band, Man, has died aged 63 in Swansea. Click
New life - A Swansea University scheme plans to bring back to life the now dilapidated Hafod copper works which were founded 200 years ago. Click
...
Broadcast Bay Radio Click
Editorial – The people of Swansea have been thanked for giving such a warm homecoming this week to the Welsh Guards.
Commercial – Typical ad break ... Chic Blinds Swansea, DVLA driving licences, Trade Centre Wales Neath Abbey, MobilesMeanMoney.Com.
...
Print Llanelli Star Click
Editorial - A Llanelli mum who fought leukaemia has spoken of her life-or-death struggle.
Commercial – Great promo for a new Kidwelly retailer ... The Original Factory Shop is offering one Star competition winner a free £250 shopping spree.
...
Make every penny count! Andy Pearson can guide your business through the media minefield.
Links Twitter | Website
...
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