Another golfing PR opportunity is being offered up by the Swansea-based media.
Local radio specialists Town and Country Broadcasting have a tempting little Ryder Cup package available to a sports-loving enterprise.
I met account manager Matthew Anderson in the Uplands Diner, Swansea, today and he was mad keen on his new offering.
Exposure
For an outlay of £1,400 - although I suspect that's negotiable - the broadcaster's Ryder Cup associate will get decent exposure on Nation Radio, Bay Radio and Bridge FM, covering a good wedge of central South Wales.
In the two weeks' run-up to the big Celtic Manor showdown there'll be mentions on five daily promo slots and a few "live reads" by presenters.
Over the three days of the competition there'll be mentions on four daily updates from the course along with more live reads.
The presenter with the rather tasty job of reporting every three hours on the progress of the European and American teams is Gareth Williams, a regular on TCB's saturday sport output.
Nice work if you can get it ... and a tempting promotional hook-up.
Showing posts with label Ryder Cup. Show all posts
Showing posts with label Ryder Cup. Show all posts
Tuesday, September 21, 2010
Thursday, September 16, 2010
Ryder Cup marketing chance for Swansea business
Businesses with a concerted Swansea PR or marketing drive planned for the coming weeks would do well to consider advertising in a Ryder Cup special planned by the South Wales Evening Post.
The ads team down Adelaide Street tell me the plan is for a 16-page full-colour tabloid supplement previewing the Celtic Manor's golfing showpiece.
They also say it'll be editorially led which means a good chance of decent stories which will hold the attention of readers.
Among those featured will be Tiger Woods and Colin Montgomerie.
The Ryder Cup is likely to be a once-in-a-lifetime treat for many of us in Wales so why not ensure that, when the story's told in many years to come, there's a little piece of your business in a dusty drawer filled with commemorative newspaper pull-outs?
If you’re interested give me a shout on 07890 953402.
Advertising Opportunity
Publication South Wales Evening Post
Supplement Ryder Cup
Format Tabloid, full colour, 16 pages
Publication date Wed Sept 29 (tournament runs Oct 1-3)
Editorial content Interviews with Tiger Woods, Phil Mickelson, Europe team captain Colin Montgomerie & major Welsh players.
Key target audience Golf lovers in Swansea, Neath, Port Talbot, Llanelli
Ad prices include:
The ads team down Adelaide Street tell me the plan is for a 16-page full-colour tabloid supplement previewing the Celtic Manor's golfing showpiece.
They also say it'll be editorially led which means a good chance of decent stories which will hold the attention of readers.
Among those featured will be Tiger Woods and Colin Montgomerie.
The Ryder Cup is likely to be a once-in-a-lifetime treat for many of us in Wales so why not ensure that, when the story's told in many years to come, there's a little piece of your business in a dusty drawer filled with commemorative newspaper pull-outs?
If you’re interested give me a shout on 07890 953402.
Advertising Opportunity
Publication South Wales Evening Post
Supplement Ryder Cup
Format Tabloid, full colour, 16 pages
Publication date Wed Sept 29 (tournament runs Oct 1-3)
Editorial content Interviews with Tiger Woods, Phil Mickelson, Europe team captain Colin Montgomerie & major Welsh players.
Key target audience Golf lovers in Swansea, Neath, Port Talbot, Llanelli
Ad prices include:
- “In association with” sponsorship incl 5x8 supplement p1 ad & full page on the back - £750
- Full page - £500.
- Half page - £250
- 4x8 ad - £120
Tuesday, July 27, 2010
July 27's Swansea Bay Media Highlights
...
For all those interested in & working in the Swansea Bay media
...
Social Media Twitter Swansea
6.56am – KevJohnscymru: The Apple iPhone named as the 'Coolest Thing on the Planet' http://www.swanseasound.co.uk/blog?id=8014
9.02pm – SwanseaCouncil: Fancy winning some Ryder Cup Tickets? Find out how by looking at the 'News' section of our digital TV channel http://bit.ly/c9nWTR
...
Print Western Mail Click
News 1 – It'll be a while before you can escape Alex Jones, the new BBC TV One Show presenter who hails from Ammanford. She's on at least four pages of today's Western Mail, including the front and on her own spread in the WM pull-out.
News 2 – Wales' first free park and share car scheme is about to stay open round the clock. Swansea Council says its free car park facility close to the M4's J46 will soon be open seven days a week.
...
Broadcast Swansea Sound 1170mw Click
News 1 – Difficulties with the planning process have seen the Swansea Valley's National Showcaves of Wales shelve a plan for hydro-electric power generation.
Typical ad break – Securahome conservatories, FRF Toyota, Autoglass, Safer Swansea Partnership, BT Vision.
...
Online South Wales Evening Post Click
News – A wedding reveller sparked a 1am rescue operation by Port Talbot Lifeboat as he walked into the sea at Aberavon. He was described as being in "a highly intoxicated state." Click
Top ads – Super League at the Gnoll, Neath - Crusaders v Harlequins, Sat Aug 7 - Click. Samsung smartphones - Click.
...
Links Twitter | Website
...
For all those interested in & working in the Swansea Bay media
...
Social Media Twitter Swansea
6.56am – KevJohnscymru: The Apple iPhone named as the 'Coolest Thing on the Planet' http://www.swanseasound.co.uk/blog?id=8014
9.02pm – SwanseaCouncil: Fancy winning some Ryder Cup Tickets? Find out how by looking at the 'News' section of our digital TV channel http://bit.ly/c9nWTR
...
Print Western Mail Click
News 1 – It'll be a while before you can escape Alex Jones, the new BBC TV One Show presenter who hails from Ammanford. She's on at least four pages of today's Western Mail, including the front and on her own spread in the WM pull-out.
News 2 – Wales' first free park and share car scheme is about to stay open round the clock. Swansea Council says its free car park facility close to the M4's J46 will soon be open seven days a week.
...
Broadcast Swansea Sound 1170mw Click
News 1 – Difficulties with the planning process have seen the Swansea Valley's National Showcaves of Wales shelve a plan for hydro-electric power generation.
Typical ad break – Securahome conservatories, FRF Toyota, Autoglass, Safer Swansea Partnership, BT Vision.
...
Online South Wales Evening Post Click
News – A wedding reveller sparked a 1am rescue operation by Port Talbot Lifeboat as he walked into the sea at Aberavon. He was described as being in "a highly intoxicated state." Click
Top ads – Super League at the Gnoll, Neath - Crusaders v Harlequins, Sat Aug 7 - Click. Samsung smartphones - Click.
...
Links Twitter | Website
...
Tuesday, June 22, 2010
June 22's Swansea Bay Media Highlights
...
For all those interested in & working in the Swansea Bay media
...
Print Western Mail Click
News – Draconian cuts in today's Emergency Budget could lead to the loss of 50,000 Welsh jobs and the end of European aid for some of Wales' poorest communities, Shadow Welsh Secretary Peter Hain claimed last night.
Commercial – With British sporting success in the US Open fresh in the memory and with 100 days to go to Wales's Ryder Cup, the Western Mail covers two pages with 100 golfing facts. They include: The 2008 Ryder Cup is estimated to have benefited Louisville, Kentucky, to the tune of $1bn.
...
Broadcast Swansea Sound 1170mw Click
News – New measures are being put in place across Wales to help employees tackle domestic abuse.
Sport – Andy Murray is due to open his Wimbledon campaign today with a Centre Court game against Jan Hajek.
...
Online South Wales Evening Post Click
News – Rock star Stuart Cable was laid to rest yesterday to the raucous sound of high decibel rock music. Up to 5,000 fans brought Aberdare to a standstill as they turned out in force to pay homage to a local boy. Click
Movies – The Evening Post has a handy collection of movie trailers. Well worth checking out before you invest in a night out or a download. H2Oil seems topical - and the most epic include Japan's Rashomon from all the way back in the early 1950s. Click
...
Links Twitter | Website
...
For all those interested in & working in the Swansea Bay media
...
Print Western Mail Click
News – Draconian cuts in today's Emergency Budget could lead to the loss of 50,000 Welsh jobs and the end of European aid for some of Wales' poorest communities, Shadow Welsh Secretary Peter Hain claimed last night.
Commercial – With British sporting success in the US Open fresh in the memory and with 100 days to go to Wales's Ryder Cup, the Western Mail covers two pages with 100 golfing facts. They include: The 2008 Ryder Cup is estimated to have benefited Louisville, Kentucky, to the tune of $1bn.
...
Broadcast Swansea Sound 1170mw Click
News – New measures are being put in place across Wales to help employees tackle domestic abuse.
Sport – Andy Murray is due to open his Wimbledon campaign today with a Centre Court game against Jan Hajek.
...
Online South Wales Evening Post Click
News – Rock star Stuart Cable was laid to rest yesterday to the raucous sound of high decibel rock music. Up to 5,000 fans brought Aberdare to a standstill as they turned out in force to pay homage to a local boy. Click
Movies – The Evening Post has a handy collection of movie trailers. Well worth checking out before you invest in a night out or a download. H2Oil seems topical - and the most epic include Japan's Rashomon from all the way back in the early 1950s. Click
...
Links Twitter | Website
...
Monday, June 7, 2010
June 7's Swansea Bay Media Highlights
...
For all those interested in & working in the Swansea Bay media
...
Print South Wales Evening Post Click
News - A new watersports centre is coming to Swansea's SA1 docklands. GoWake will be home to Wales' first cable-powered wakeboarding centre. The activity's a cross between waterskiing, snowboarding and surfing.
Entertainment – Neath band Last Republic are to support Bon Jovi at London's O2 Arena this Friday.
...
Broadcast BBC Radio Wales 93-104fm, 657 & 882mw Click
News - The Prime Minister is preparing to deliver a stark warning that the action needed to reduce Britain's debts could be so severe that they'll change our very way of life.
Sport - Welsh golfer Rhys Davies has raised his hopes of making this autumn's Ryder Cup team after finishing second in the weekend's Wales Open.
...
Online Real Radio 105-106fm Click
News - Derrick Bird was terrified of going to prison over a £60,000 tax investigation when he carried out the Cumbria massacre, a friend has said. Click
Music - Five tracks in a row from late last night: England World Cup Squad - World In Motion; Alicia Keys - Try Sleeping With A Broken Heart; Take That - It Only Takes A Minute; Train - Hey Soul Sister; Enrique Iglesias - Not In Love.
...
Links Twitter | Website
...
For all those interested in & working in the Swansea Bay media
...
Print South Wales Evening Post Click
News - A new watersports centre is coming to Swansea's SA1 docklands. GoWake will be home to Wales' first cable-powered wakeboarding centre. The activity's a cross between waterskiing, snowboarding and surfing.
Entertainment – Neath band Last Republic are to support Bon Jovi at London's O2 Arena this Friday.
...
Broadcast BBC Radio Wales 93-104fm, 657 & 882mw Click
News - The Prime Minister is preparing to deliver a stark warning that the action needed to reduce Britain's debts could be so severe that they'll change our very way of life.
Sport - Welsh golfer Rhys Davies has raised his hopes of making this autumn's Ryder Cup team after finishing second in the weekend's Wales Open.
...
Online Real Radio 105-106fm Click
News - Derrick Bird was terrified of going to prison over a £60,000 tax investigation when he carried out the Cumbria massacre, a friend has said. Click
Music - Five tracks in a row from late last night: England World Cup Squad - World In Motion; Alicia Keys - Try Sleeping With A Broken Heart; Take That - It Only Takes A Minute; Train - Hey Soul Sister; Enrique Iglesias - Not In Love.
...
Links Twitter | Website
...
Tuesday, March 30, 2010
March 30's Swansea Bay Media Highlights
...
For all those interested in & working in the Swansea Bay media
...
Print Western Mail Click
Editorial - Cardiff City's players have not been paid their monthly wages. The club say they'll be paid within days.
Opinion - If anything is going to help Wales' economy grow in the 21st century, it's a modern and well functioning transport system that truly gets the nation moving. That has to be at the heart of Assembly thinking.
Commercial – The back page's Ryder Cup countdown goes on ... just 184 days to go. If you've not yet commercially tapped in to the golf extravaganza, think about it quickly.
...
Broadcast Bay Radio Click
Editorial - The business behind a proposed new food processing industrial plant for southwest Wales - Halal Industries UK - have pledged that all suitably qualified individuals would be considered for jobs.
Commercial – Bay has some good ties with business at the moment, with its daily low-bid auction. Prizes have included goods from Samsung, Sony and LG. Click
...
Online Neath Port Talbot Council Click
Editorial – An inspirational woman from a Neath Port Talbot special school is sitting top of the class after scooping the Admiral Swansea Bay Teacher of the Year with Bay Radio. Click
Recommended – A good looking new business website launches this week, especially for Neath Port Talbot. See it here. Click
...
Community Radio Tircoed Click
Sport - One of Britain's most successful Paralympians, Tanni Grey-Thompson, has taken her place in the House of Lords.
Charity - Radio Tircoed's April Love appeal kicks off for Ty Hafan. Click
Competitions – Nice ticket-win link-ups with the Grand Theatre (Noddy) and Super League club the Crusaders (v Harlequins this Thursday). Click
...
Links Twitter | Website
...
For all those interested in & working in the Swansea Bay media
...
Print Western Mail Click
Editorial - Cardiff City's players have not been paid their monthly wages. The club say they'll be paid within days.
Opinion - If anything is going to help Wales' economy grow in the 21st century, it's a modern and well functioning transport system that truly gets the nation moving. That has to be at the heart of Assembly thinking.
Commercial – The back page's Ryder Cup countdown goes on ... just 184 days to go. If you've not yet commercially tapped in to the golf extravaganza, think about it quickly.
...
Broadcast Bay Radio Click
Editorial - The business behind a proposed new food processing industrial plant for southwest Wales - Halal Industries UK - have pledged that all suitably qualified individuals would be considered for jobs.
Commercial – Bay has some good ties with business at the moment, with its daily low-bid auction. Prizes have included goods from Samsung, Sony and LG. Click
...
Online Neath Port Talbot Council Click
Editorial – An inspirational woman from a Neath Port Talbot special school is sitting top of the class after scooping the Admiral Swansea Bay Teacher of the Year with Bay Radio. Click
Recommended – A good looking new business website launches this week, especially for Neath Port Talbot. See it here. Click
...
Community Radio Tircoed Click
Sport - One of Britain's most successful Paralympians, Tanni Grey-Thompson, has taken her place in the House of Lords.
Charity - Radio Tircoed's April Love appeal kicks off for Ty Hafan. Click
Competitions – Nice ticket-win link-ups with the Grand Theatre (Noddy) and Super League club the Crusaders (v Harlequins this Thursday). Click
...
Links Twitter | Website
...
Monday, February 15, 2010
Swansea Bay should enjoy Ryder Cup glow
The music's starting to play as Wales gears up for its first Ryder Cup. The media's going to be full of it ... and Swansea Bay business should do all it can to pipe up for this great commercial opportunity.
The whole Welsh Establishment is behind it, huge amounts of public funds have helped bring us this far ... and now the trumpets are sounding.
At least they will be when the Millennium Stadium hosts the first Ryder Cup celebration concert on Wednesday, September 29.
With the nation on a sporting high after Saturday's remarkable RBS 6 Nations fightback, stadium bosses today announced the gig.
Artist details for the Welcome to Wales gathering are sketchy - non-existent, actually - but the fanfare goes something like this: "Live Nation, the world’s largest producer of live concerts, (is) to stage Welcome to Wales; a unique multi-artist concert, introduced by celebrities and golf stars.
"It will be the signature event that will galvanize The 2010 Ryder Cup celebrations in spectacular style.
"Set in stunning surroundings and featuring musical performances by international superstars including popular Welsh artists, along with appearances by special guests, Welcome to Wales will also incorporate the introduction of The Ryder Cup teams from across Europe and the United States."
The golf tournament itself, Wales' biggest ever sporting event ever, will enjoy a global TV audience looking in on Newport's Celtic Manor Resort from September 28-October 3.
Businesses which haven't already looked at publicising themselves on appropriate media platforms should do so now. It's gonna be some party.
For a start, how about some speculation on possible gig stars ahead of tomorrow's Western Mail. The usual suspects, of course - Stereophonics, Tom Jones, Katherine Jenkins, Manic Street Preachers. But how about a few left-field guests as well? Let me know who you think should be there.
At least they will be when the Millennium Stadium hosts the first Ryder Cup celebration concert on Wednesday, September 29.
With the nation on a sporting high after Saturday's remarkable RBS 6 Nations fightback, stadium bosses today announced the gig.
Artist details for the Welcome to Wales gathering are sketchy - non-existent, actually - but the fanfare goes something like this: "Live Nation, the world’s largest producer of live concerts, (is) to stage Welcome to Wales; a unique multi-artist concert, introduced by celebrities and golf stars.
"It will be the signature event that will galvanize The 2010 Ryder Cup celebrations in spectacular style.
"Set in stunning surroundings and featuring musical performances by international superstars including popular Welsh artists, along with appearances by special guests, Welcome to Wales will also incorporate the introduction of The Ryder Cup teams from across Europe and the United States."
The golf tournament itself, Wales' biggest ever sporting event ever, will enjoy a global TV audience looking in on Newport's Celtic Manor Resort from September 28-October 3.
Businesses which haven't already looked at publicising themselves on appropriate media platforms should do so now. It's gonna be some party.
For a start, how about some speculation on possible gig stars ahead of tomorrow's Western Mail. The usual suspects, of course - Stereophonics, Tom Jones, Katherine Jenkins, Manic Street Preachers. But how about a few left-field guests as well? Let me know who you think should be there.
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