Another golfing PR opportunity is being offered up by the Swansea-based media.
Local radio specialists Town and Country Broadcasting have a tempting little Ryder Cup package available to a sports-loving enterprise.
I met account manager Matthew Anderson in the Uplands Diner, Swansea, today and he was mad keen on his new offering.
Exposure
For an outlay of £1,400 - although I suspect that's negotiable - the broadcaster's Ryder Cup associate will get decent exposure on Nation Radio, Bay Radio and Bridge FM, covering a good wedge of central South Wales.
In the two weeks' run-up to the big Celtic Manor showdown there'll be mentions on five daily promo slots and a few "live reads" by presenters.
Over the three days of the competition there'll be mentions on four daily updates from the course along with more live reads.
The presenter with the rather tasty job of reporting every three hours on the progress of the European and American teams is Gareth Williams, a regular on TCB's saturday sport output.
Nice work if you can get it ... and a tempting promotional hook-up.
Showing posts with label Matthew Anderson. Show all posts
Showing posts with label Matthew Anderson. Show all posts
Tuesday, September 21, 2010
Tuesday, August 17, 2010
Radio bosses club together for South Wales business
Good news from Town and Country Broadcasting, whose portfolio includes Bay Radio, Scarlet FM, Radio Carmarthenshire and Nation Radio.
As part of their evolving commercial scene they're about to launch a business club.
Its membership features will include on-air and online promotional offerings with this young company whose reach stretches across South Wales with around 330,000 listeners every month. They have an interesting mix of demographic markets, including the young rock lovers who enjoy Nation to the West Walian audience of Radio Ceredigion.
Its Swansea Bay presence is a strong alternative to the more established Wave and Swansea Sound and offers a greater listenership than community stations such as Radio Tircoed and Afan FM.
The South Wales Radio 2010 Business Club is due to tee off in November, with a golfing-themed event.
I'm due to meet Town and Country account manager Matthew Anderson this week so will report fully on his proposals after that coffee.
As part of their evolving commercial scene they're about to launch a business club.
Its membership features will include on-air and online promotional offerings with this young company whose reach stretches across South Wales with around 330,000 listeners every month. They have an interesting mix of demographic markets, including the young rock lovers who enjoy Nation to the West Walian audience of Radio Ceredigion.
Its Swansea Bay presence is a strong alternative to the more established Wave and Swansea Sound and offers a greater listenership than community stations such as Radio Tircoed and Afan FM.
The South Wales Radio 2010 Business Club is due to tee off in November, with a golfing-themed event.
I'm due to meet Town and Country account manager Matthew Anderson this week so will report fully on his proposals after that coffee.
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