Ryder Cup's radio temptation

Another golfing PR opportunity is being offered up by the Swansea-based media.


Local radio specialists Town and Country Broadcasting have a tempting little Ryder Cup package available to a sports-loving enterprise.

I met account manager Matthew Anderson in the Uplands Diner, Swansea, today and he was mad keen on his new offering.

Exposure

For an outlay of £1,400 - although I suspect that's negotiable - the broadcaster's Ryder Cup associate will get decent exposure on Nation Radio, Bay Radio and Bridge FM, covering a good wedge of central South Wales.

In the two weeks' run-up to the big Celtic Manor showdown there'll be mentions on five daily promo slots and a few "live reads" by presenters.

Over the three days of the competition there'll be mentions on four daily updates from the course along with more live reads.

The presenter with the rather tasty job of reporting every three hours on the progress of the European and American teams is Gareth Williams, a regular on TCB's saturday sport output.

Nice work if you can get it ... and a tempting promotional hook-up.

Radio bosses club together for South Wales business

Good news from Town and Country Broadcasting, whose portfolio includes Bay Radio, Scarlet FM, Radio Carmarthenshire and Nation Radio.
As part of their evolving commercial scene they're about to launch a business club.
Its membership features will include on-air and online promotional offerings with this young company whose reach stretches across South Wales with around 330,000 listeners every month. They have an interesting mix of demographic markets, including the young rock lovers who enjoy Nation to the West Walian audience of Radio Ceredigion.
Its Swansea Bay presence is a strong alternative to the more established Wave and Swansea Sound and offers a greater listenership than community stations such as Radio Tircoed and Afan FM.
The South Wales Radio 2010 Business Club is due to tee off in November, with a golfing-themed event.
I'm due to meet Town and Country account manager Matthew Anderson this week so will report fully on his proposals after that coffee.

Bay Radio bosses celebrate West Wales scoop

Exciting times at Town and Country Broadcasting have just become a little more exciting.
The parent company of stations such as Bay, Scarlet, Carmarthenshire and Nation has just acquired a new Welsh stablemate.
The hook-up with Radio Ceredigion has TCB bosses claiming to now have Wales' largest commercial radio group. It's an incredible expansion tale with roots in the launch of the well-received Radio Pembrokeshire just eight years ago.
TCB now operates seven commercial radio stations in Wales, giving it FM coverage across all of south and west Wales and more widespread coverage across the area than any other commercial radio company.
Ceredigion is a local station aimed at the country's mid-west coast. In Swansea Bay you can tune in online at http://www.radioceredigion.co.uk/.
TCB managing director Martin Mumford told Media Master: “Today is another landmark for our company. Over the next few weeks we’ll be building a quality local radio service for Ceredigion with great music, county news and entertaining and informative programming in Welsh and English.
"The station will become a positive force for local businesses and stakeholders in Ceredigion by offering them a professional environment where they can promote their goods and services”.
TCB started Radio Pembrokeshire in 2002 and has grown to become one of Wales’ fastest growing media businesses. Its portfolio includes Bridge FM in Bridgend and TCB recently recorded its highest ever weekly audience of 215,000 listeners.

Swansea Bay broadcaster awaits listener figs

There was much energy and activity at Newby House when Swansea Bay Media Master visited this week.
Neath Abbey's very own broadcasting house is home to many of the good folk from Town and Country Broadcasting.
That's the company which brings us stations such as Bay Radio, Scarlet FM, Radio Carmarthenshire and Nation Radio.
Managing director Martin Mumford, one of the Swansea Bay media scene's brightest forward-thinkers, was relishing the prospect of new listener figures about to be released. The relish was spiced with that most traditional of vital ingredients: nervous anticipation.
His staff, meanwhile, were gathering video testimonials from satisfied advertisers. Expect to see them on the company's website soon.
Martin's excited about 2010 and continues to be inspired by the incredible success of guitar-heavy Nation which lures around 130,000 listeners every month.
He's also upbeat about Bay which targets a population of more than 450,000 and is encouraged that the sister local services, although young, are now an established part of the Swansea Bay media mix.
Martin, good luck with the Rajars!