Publisher Nigel Dudley says it's crucial for businesses to be featured in hyperlocal magazines as part of their PR and marketing strategies.
The man behind Swansea Bay magazines such as Eye on Gorseinon, Neath Gnolledge and Valley View, he now plans a launch in Penarth.
In this brief video, he explains his views to Effective Communication's Andy Pearson.
Showing posts with label Marketing. Show all posts
Showing posts with label Marketing. Show all posts
Thursday, November 11, 2010
Friday, October 22, 2010
Swansea monthly’s even keel
Eight issues in and it’s gradually becoming part of the landscape.
Glossy magazine Swansea Eye, edited by Keely Portway, launched early this year and increasingly looks like it’s here to stay.
That can only be good news for the Swansea Bay media scene: the more variety the more we have to choose from as readers, advertisers and marketing folk.
The October edition of Swansea Eye features a decent number of advertisers from the city, along with some city-based columnists.
Lazy Frog
The latter include Gorseinon’s Old Mill Health Store and Uplands’ Lazy Frog Floatation centre.
Those with prominent ads include the Gowerton Golf Range, Mariners Court Retirement Apartments, ADS Lettings and Antur Insurance.
Swansea’s Village Hotel is another to make good use of the Eye’s close focus on city readers.
Christmas offerings are one angle of attack from the Village, including [arty nights, festive lunches and new year's eve celebrations, and the leisure club is another.
Push
The latter is particularly interesting because the facility’s manager Abigail Hobson has a concerted push on the over-55s market.
Monthly membership is being offered at the very reasonable £25; a free trial can be arranged.
Attractions include a 25m pool, more than 70 pieces of hi-tech gym apparatus, a sauna/steam room, a whirlpool, classes, activities and hotel discounts.
If the Eye can help boost gym membership at the Village then I’m sure there’ll be repeat business.
Glossy magazine Swansea Eye, edited by Keely Portway, launched early this year and increasingly looks like it’s here to stay.
That can only be good news for the Swansea Bay media scene: the more variety the more we have to choose from as readers, advertisers and marketing folk.
The October edition of Swansea Eye features a decent number of advertisers from the city, along with some city-based columnists.
Lazy Frog
The latter include Gorseinon’s Old Mill Health Store and Uplands’ Lazy Frog Floatation centre.
Those with prominent ads include the Gowerton Golf Range, Mariners Court Retirement Apartments, ADS Lettings and Antur Insurance.
Swansea’s Village Hotel is another to make good use of the Eye’s close focus on city readers.
Christmas offerings are one angle of attack from the Village, including [arty nights, festive lunches and new year's eve celebrations, and the leisure club is another.
Push
The latter is particularly interesting because the facility’s manager Abigail Hobson has a concerted push on the over-55s market.
Monthly membership is being offered at the very reasonable £25; a free trial can be arranged.
Attractions include a 25m pool, more than 70 pieces of hi-tech gym apparatus, a sauna/steam room, a whirlpool, classes, activities and hotel discounts.
If the Eye can help boost gym membership at the Village then I’m sure there’ll be repeat business.
Thursday, October 21, 2010
Video PR blog: Swansea networking
Members of Swansea’s vibrant Waterfront BNI chapter meet every Wednesday at the city’s Village Hotel.
Effective Communication play their part – and here I discover why three regulars see it as an essential part of their business’s marketing mix.
Here’s the short video – http://bit.ly/9kfGPA
Effective Communication play their part – and here I discover why three regulars see it as an essential part of their business’s marketing mix.
Here’s the short video – http://bit.ly/9kfGPA
Tuesday, October 19, 2010
Welcome to a Swansea Bay website
It’s always good to welcome a new Swansea Bay website – even more so when its subject matter is as iconic as Mumbles Pier.
This month’s devastating blaze at Hastings Pier illustrated how fragile the UK’s grip on our complex social history can be.
So web users should be encouraged to take the charabanc on a glorious day trip to http://www.mumblespierdevelopment.com/. Well, bookmark it at least.
Redevelopment
The Mumbles Pier and Foreshore development is a £39m privately-funded redevelopment project conceived by pier owners Ameco.
Plans include a hotel, apartments, restaurants, leisure complex and the Victorian pier’s restoration complete with new lifeboat house.
Difficult times need private enterprise solutions to boost tourism and economic regeneration – and this fits the bill nicely.
Insight
The website aims to deliver an insight into plans to restore the pier.
Its creators write: “We hope you share our passion for this iconic part of Swansea’s heritage. More importantly, we want to tell you about the vision of how this famous landmark can be the key factor in creating a modern regional visitor and tourist destination.
“As well as providing you with news and background, we hope to answer your questions about the restoration project, how it is to be funded through a redevelopment scheme and how it will benefit Swansea, Mumbles and Gower.
“There’s no question that the pier holds a special place for many generations of residents and visitors.
“It’s full of memories and a little bit of magic that stays with us from childhood. It’s somewhere that you can sit and never tire of the sweeping views of Swansea Bay. It’s a piece of our past that deserves a future.”
This month’s devastating blaze at Hastings Pier illustrated how fragile the UK’s grip on our complex social history can be.
So web users should be encouraged to take the charabanc on a glorious day trip to http://www.mumblespierdevelopment.com/. Well, bookmark it at least.
Redevelopment
The Mumbles Pier and Foreshore development is a £39m privately-funded redevelopment project conceived by pier owners Ameco.
Plans include a hotel, apartments, restaurants, leisure complex and the Victorian pier’s restoration complete with new lifeboat house.
Difficult times need private enterprise solutions to boost tourism and economic regeneration – and this fits the bill nicely.
Insight
The website aims to deliver an insight into plans to restore the pier.
Its creators write: “We hope you share our passion for this iconic part of Swansea’s heritage. More importantly, we want to tell you about the vision of how this famous landmark can be the key factor in creating a modern regional visitor and tourist destination.
“As well as providing you with news and background, we hope to answer your questions about the restoration project, how it is to be funded through a redevelopment scheme and how it will benefit Swansea, Mumbles and Gower.
“There’s no question that the pier holds a special place for many generations of residents and visitors.
“It’s full of memories and a little bit of magic that stays with us from childhood. It’s somewhere that you can sit and never tire of the sweeping views of Swansea Bay. It’s a piece of our past that deserves a future.”
Sunday, October 17, 2010
Video blog: Village Hotel, Swansea
Today, I'm trialing a new Flip Mino camcorder by producing a video blog on a tasty PR coup for my client, the Village Hotel, Swansea.
The video’s a little rough at the edges but I reckon that lessons learnt here will stand me in good stead for future productions.
Coming to a Sunday carvery near you soon … http://bit.ly/b9aRS4
The video’s a little rough at the edges but I reckon that lessons learnt here will stand me in good stead for future productions.
Coming to a Sunday carvery near you soon … http://bit.ly/b9aRS4
Thursday, September 16, 2010
Ryder Cup marketing chance for Swansea business
Businesses with a concerted Swansea PR or marketing drive planned for the coming weeks would do well to consider advertising in a Ryder Cup special planned by the South Wales Evening Post.
The ads team down Adelaide Street tell me the plan is for a 16-page full-colour tabloid supplement previewing the Celtic Manor's golfing showpiece.
They also say it'll be editorially led which means a good chance of decent stories which will hold the attention of readers.
Among those featured will be Tiger Woods and Colin Montgomerie.
The Ryder Cup is likely to be a once-in-a-lifetime treat for many of us in Wales so why not ensure that, when the story's told in many years to come, there's a little piece of your business in a dusty drawer filled with commemorative newspaper pull-outs?
If you’re interested give me a shout on 07890 953402.
Advertising Opportunity
Publication South Wales Evening Post
Supplement Ryder Cup
Format Tabloid, full colour, 16 pages
Publication date Wed Sept 29 (tournament runs Oct 1-3)
Editorial content Interviews with Tiger Woods, Phil Mickelson, Europe team captain Colin Montgomerie & major Welsh players.
Key target audience Golf lovers in Swansea, Neath, Port Talbot, Llanelli
Ad prices include:
The ads team down Adelaide Street tell me the plan is for a 16-page full-colour tabloid supplement previewing the Celtic Manor's golfing showpiece.
They also say it'll be editorially led which means a good chance of decent stories which will hold the attention of readers.
Among those featured will be Tiger Woods and Colin Montgomerie.
The Ryder Cup is likely to be a once-in-a-lifetime treat for many of us in Wales so why not ensure that, when the story's told in many years to come, there's a little piece of your business in a dusty drawer filled with commemorative newspaper pull-outs?
If you’re interested give me a shout on 07890 953402.
Advertising Opportunity
Publication South Wales Evening Post
Supplement Ryder Cup
Format Tabloid, full colour, 16 pages
Publication date Wed Sept 29 (tournament runs Oct 1-3)
Editorial content Interviews with Tiger Woods, Phil Mickelson, Europe team captain Colin Montgomerie & major Welsh players.
Key target audience Golf lovers in Swansea, Neath, Port Talbot, Llanelli
Ad prices include:
- “In association with” sponsorship incl 5x8 supplement p1 ad & full page on the back - £750
- Full page - £500.
- Half page - £250
- 4x8 ad - £120
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