Publisher Nigel Dudley says it's crucial for businesses to be featured in hyperlocal magazines as part of their PR and marketing strategies.
The man behind Swansea Bay magazines such as Eye on Gorseinon, Neath Gnolledge and Valley View, he now plans a launch in Penarth.
In this brief video, he explains his views to Effective Communication's Andy Pearson.
Showing posts with label Nigel Dudley. Show all posts
Showing posts with label Nigel Dudley. Show all posts
Thursday, November 11, 2010
Sunday, October 17, 2010
Celebrate Swansea’s grassroots!
The latest magazine to grace the Swansea Bay media scene will be officially launched soon – and you’re all invited.
Nigel Dudley, the man behind The Eye on Gorseinon, has issued a general invitation to the event at Celtic Mitsubishi, Gorseinon, from 6-8pm on October 21.
He promises light refreshments – it’s teatime, Nigel, so I hope there’s a mountain of them – and a valuable networking opportunity.
Advertisers in his first issue, being distributed free door to door as I write, include Swansea law firm Peter Lynn and Partners, Jenkins Photography and Bartlett Carpentry and Joinery.
Great
Nigel tells me: “It’d be great to have as many people there as possible.
“I’ve given out hundreds of invitations to local businesses and expect between 50 and 100 guests.
“It’ll be a good way of meeting new business contacts and will include a fascinating talk by Marianne Pettifor who’s one of Swansea’s leading lights in sales and customer service.”
Nigel, incidentally, is also the driving force behind Swansea Valley mag Valley View and sister title Neath Gnolledge.
They’re mainly advertorial-based glossies and Nigel likes to prove their worth to his clients by offering a service which tracks response rate via unique phone numbers.
Nigel Dudley, the man behind The Eye on Gorseinon, has issued a general invitation to the event at Celtic Mitsubishi, Gorseinon, from 6-8pm on October 21.
He promises light refreshments – it’s teatime, Nigel, so I hope there’s a mountain of them – and a valuable networking opportunity.
Advertisers in his first issue, being distributed free door to door as I write, include Swansea law firm Peter Lynn and Partners, Jenkins Photography and Bartlett Carpentry and Joinery.
Great
Nigel tells me: “It’d be great to have as many people there as possible.
“I’ve given out hundreds of invitations to local businesses and expect between 50 and 100 guests.
“It’ll be a good way of meeting new business contacts and will include a fascinating talk by Marianne Pettifor who’s one of Swansea’s leading lights in sales and customer service.”
Nigel, incidentally, is also the driving force behind Swansea Valley mag Valley View and sister title Neath Gnolledge.
They’re mainly advertorial-based glossies and Nigel likes to prove their worth to his clients by offering a service which tracks response rate via unique phone numbers.
Friday, September 3, 2010
Nigel's making plans for Gorseinon
Nigel Dudley is a man on a mission.
The publishing whirlwind is about to add a third title to his South Wales portfolio.
Eye on Gorseinon will service one of the Swansea area's most populous areas which boasts a town centre with plenty of local trade alongside some high-profile nationals.
It's in the throes of climbing away from its post-industrial dip and suffered a little in media terms when the small-circulation Llwchwr edition of the Llanelli Star ceased publication a couple of years back.
Nigel now believes the time's right for his fresh-faced advertorial magazine-style approach.
Building on the success of his Neath and Swansea Valley titles - Neath Gnolledge and Valley View - he is busily preparing for launch in the coming weeks. Expect a football programme-sized glossy with features of one and two pages. The majority will be delivered door-to-door.
When we last met he was planning a 13,000 circulation of his new free and had already got a healthy number of businesses on board. He was looking for an MoT/Servicing garage to add to the mix.
I'm meeting him this morning on behalf of a client from the hospitality sector and will be interested to see how far his planning has come.
The publishing whirlwind is about to add a third title to his South Wales portfolio.
Eye on Gorseinon will service one of the Swansea area's most populous areas which boasts a town centre with plenty of local trade alongside some high-profile nationals.
It's in the throes of climbing away from its post-industrial dip and suffered a little in media terms when the small-circulation Llwchwr edition of the Llanelli Star ceased publication a couple of years back.
Nigel now believes the time's right for his fresh-faced advertorial magazine-style approach.
Building on the success of his Neath and Swansea Valley titles - Neath Gnolledge and Valley View - he is busily preparing for launch in the coming weeks. Expect a football programme-sized glossy with features of one and two pages. The majority will be delivered door-to-door.
When we last met he was planning a 13,000 circulation of his new free and had already got a healthy number of businesses on board. He was looking for an MoT/Servicing garage to add to the mix.
I'm meeting him this morning on behalf of a client from the hospitality sector and will be interested to see how far his planning has come.
Tuesday, March 30, 2010
Nigel's Gnolledge worth harnessing
Nigel Dudley is out and about with photographer Andrew Jenkins today as the new editions of Neath Gnolledge and Valley View are put together.
However, that didn't stop Nigel giving Media Master a progress report this morning.
His message was simple: Media advertising can work wonders.
He's very excited about the call-tracker facility he offers advertisers - it allows them to gauge the response rate to ads in the two Neath Port Talbot glossies.
Nigel told me: "The two titles have created 318 phone inquiries in the past three weeks - more than six hours of inbound calls.
"More than 100 phone leads are being generated every week for local businesses."
Of course, inquiries are also generated through websites and walk-ins.
Hypnotherapist Sue Preston said: "I've already had two bookings as a direct result of the feature/advert in the latest Neath Gnolledge.
"Most clients book an average of six sessions with me, as well as recommendations to friends and family, so my feature/advert paid for itself in the first week."
Next issues due out: 3 May. The May/June Neath Gnolledge will feature Peter Morgan Estate Agents on the cover and inside. They are about to celebrate their 30th anniversary of business in Neath.
However, that didn't stop Nigel giving Media Master a progress report this morning.
His message was simple: Media advertising can work wonders.
He's very excited about the call-tracker facility he offers advertisers - it allows them to gauge the response rate to ads in the two Neath Port Talbot glossies.
Nigel told me: "The two titles have created 318 phone inquiries in the past three weeks - more than six hours of inbound calls.
"More than 100 phone leads are being generated every week for local businesses."
Of course, inquiries are also generated through websites and walk-ins.
Hypnotherapist Sue Preston said: "I've already had two bookings as a direct result of the feature/advert in the latest Neath Gnolledge.
"Most clients book an average of six sessions with me, as well as recommendations to friends and family, so my feature/advert paid for itself in the first week."
Next issues due out: 3 May. The May/June Neath Gnolledge will feature Peter Morgan Estate Agents on the cover and inside. They are about to celebrate their 30th anniversary of business in Neath.
Sunday, March 28, 2010
Nigel and Andrew head off on photo odyssey
A busy day approaches for photographer Andrew Jenkins and the man behind glossy independent publications Neath Gnolledge and Valley View.
The snapper - a former military man, don't you know - is to accompany Nigel Dudley as material is gathered for the publications' forthcoming editions.
Nigel tells me: "Tuesday 30 March sees me and Andrew spend the day taking professional photographs of businesses in our next issues.
"They're due out for 3 May ... and I'm also planning a new Port Talbot issue.
"I have a number of appointments set up with new and existing customers. I've invited those who need new photos of the people and teams in their business to contact me.
"My belief is that people buy from people more than from anything else. The Neath Gnolledge and Valley View are set up to give background information about the people within the local businesses we promote.
"We illustrate how they are different, what they can add and why to choose them with real stories and testimonials.
"It all goes to build up a picture of the business, the people involved and who they are."
Another key feature of Nigel's commercial offering is that he puts a call tracking feature on the businesses that request it.
With call tracking, dialled numbers can be used in either customer after-sales or marketing campaigns.
Nigel's a decent guy so if you'd like to do business with the Neath Port Talbot area, give him a shout - 01639 607 152, nigel@neathgnolledge.com.
The snapper - a former military man, don't you know - is to accompany Nigel Dudley as material is gathered for the publications' forthcoming editions.
Nigel tells me: "Tuesday 30 March sees me and Andrew spend the day taking professional photographs of businesses in our next issues.
"They're due out for 3 May ... and I'm also planning a new Port Talbot issue.
"I have a number of appointments set up with new and existing customers. I've invited those who need new photos of the people and teams in their business to contact me.
"My belief is that people buy from people more than from anything else. The Neath Gnolledge and Valley View are set up to give background information about the people within the local businesses we promote.
"We illustrate how they are different, what they can add and why to choose them with real stories and testimonials.
"It all goes to build up a picture of the business, the people involved and who they are."
Another key feature of Nigel's commercial offering is that he puts a call tracking feature on the businesses that request it.
With call tracking, dialled numbers can be used in either customer after-sales or marketing campaigns.
Nigel's a decent guy so if you'd like to do business with the Neath Port Talbot area, give him a shout - 01639 607 152, nigel@neathgnolledge.com.
Subscribe to:
Posts (Atom)