Nigel's Gnolledge worth harnessing

Nigel Dudley is out and about with photographer Andrew Jenkins today as the new editions of Neath Gnolledge and Valley View are put together.
However, that didn't stop Nigel giving Media Master a progress report this morning.
His message was simple: Media advertising can work wonders.
He's very excited about the call-tracker facility he offers advertisers - it allows them to gauge the response rate to ads in the two Neath Port Talbot glossies.
Nigel told me: "The two titles have created 318 phone inquiries in the past three weeks - more than six hours of inbound calls.
"More than 100 phone leads are being generated every week for local businesses."
Of course, inquiries are also generated through websites and walk-ins.
Hypnotherapist Sue Preston said: "I've already had two bookings as a direct result of the feature/advert in the latest Neath Gnolledge.
"Most clients book an average of six sessions with me, as well as recommendations to friends and family, so my feature/advert paid for itself in the first week."
Next issues due out: 3 May. The May/June Neath Gnolledge will feature Peter Morgan Estate Agents on the cover and inside. They are about to celebrate their 30th anniversary of business in Neath.

Media man Nigel's chances improved by show

Nigel Dudley was one of those Swansea Bay media folk spotted doing the rounds at Friday's Swansea Business Show 2010.

The publisher of Neath Gnolledge and Valley View would I'm sure have picked up some valuable new business contacts.
His glossy advertorial-based titles - one for Neath, the other for the Swansea Valley - have picked up a good commercial following in the past couple of years.
With well-defined geographical markets, high production values and each free magazine having a 10,000 print run, I reckon he'll continue to thrive.
Businesses to have appeared in all issues include Rhos Meadow, Peter Morgan and Ace Windows.
A new introduction this month, with the titles now at football-programme style B5 size, is the Medicine Centre, Neath.
A valuable feature of using these titles is the call tracking Nigel offers. Using this, businesses can trace inquiries and analyse the return on their advertising investment.
In February the 18 enterprises with call tracking numbers had 197 incoming enquires outside of email and actual visits.
The next issues are due out on May 3. Give me a shout if you'd like a chat with Nigel. He's a former teacher and an engaging individual with a pleasingly low-pressure sales style.