Nigel Dudley is a man on a mission.
The publishing whirlwind is about to add a third title to his South Wales portfolio.
Eye on Gorseinon will service one of the Swansea area's most populous areas which boasts a town centre with plenty of local trade alongside some high-profile nationals.
It's in the throes of climbing away from its post-industrial dip and suffered a little in media terms when the small-circulation Llwchwr edition of the Llanelli Star ceased publication a couple of years back.
Nigel now believes the time's right for his fresh-faced advertorial magazine-style approach.
Building on the success of his Neath and Swansea Valley titles - Neath Gnolledge and Valley View - he is busily preparing for launch in the coming weeks. Expect a football programme-sized glossy with features of one and two pages. The majority will be delivered door-to-door.
When we last met he was planning a 13,000 circulation of his new free and had already got a healthy number of businesses on board. He was looking for an MoT/Servicing garage to add to the mix.
I'm meeting him this morning on behalf of a client from the hospitality sector and will be interested to see how far his planning has come.
Showing posts with label Gnolledge. Show all posts
Showing posts with label Gnolledge. Show all posts
Friday, September 3, 2010
Tuesday, April 20, 2010
DNA build their Swansea Bay Gnolledge base
Photographer Andrew Jenkins tells me he's been out and about on behalf of one-man publishing phenomenon Nigel Dudley.
One of the new clients for Nigel's colourful magazines in the Neath and Swansea Valley areas is the splendid DNA Cleaning Services - web copy crafted by the Media Master himself.
Andrew hoped to take images of DNA working on one of their multi-national contracts. However, head office permission was needed so the job was carried out instead in the more homely setting of Pontardawe RFC. Good luck to all concerned.
On the subject of Nigel, this is the final week for him sorting out featured businesses in the next issues of the Neath Gnolledge and Valley View.
He told Media Master: "Feedback from the the March/April issues has been phenomenal, with many businesses receiving more than 30 enquiries last month.
"One business says that in one publication it delivered more business than a large coloured directory did in a whole year!"
More good news for businesses wishing to promote their services around Neath and the Swansea Valley: a new campaign for the coming months means a reduced page price.
Nigel says: "Many businesses are using the publications as a cost-effective newsletter reaching their client base five times a year. We have a solicitor who does this in the Valley View and results have been exceptional.
"Marketing/promotion is all about consistency over a period of time so that each time readers pick up the publication, they see the same business but with a slightly different focus.
"We're confident that we can deliver on expectations over the year and will give a high return on investment in many ways for businesses."
To be part of future issues contact Media Master in the first instance - 07758 745240. I'll tell you more about Neath Gnolledge, Valley View and new title, Port Talbot Sea View.
One of the new clients for Nigel's colourful magazines in the Neath and Swansea Valley areas is the splendid DNA Cleaning Services - web copy crafted by the Media Master himself.
Andrew hoped to take images of DNA working on one of their multi-national contracts. However, head office permission was needed so the job was carried out instead in the more homely setting of Pontardawe RFC. Good luck to all concerned.
On the subject of Nigel, this is the final week for him sorting out featured businesses in the next issues of the Neath Gnolledge and Valley View.
He told Media Master: "Feedback from the the March/April issues has been phenomenal, with many businesses receiving more than 30 enquiries last month.
"One business says that in one publication it delivered more business than a large coloured directory did in a whole year!"
More good news for businesses wishing to promote their services around Neath and the Swansea Valley: a new campaign for the coming months means a reduced page price.
Nigel says: "Many businesses are using the publications as a cost-effective newsletter reaching their client base five times a year. We have a solicitor who does this in the Valley View and results have been exceptional.
"Marketing/promotion is all about consistency over a period of time so that each time readers pick up the publication, they see the same business but with a slightly different focus.
"We're confident that we can deliver on expectations over the year and will give a high return on investment in many ways for businesses."
To be part of future issues contact Media Master in the first instance - 07758 745240. I'll tell you more about Neath Gnolledge, Valley View and new title, Port Talbot Sea View.
Tuesday, March 30, 2010
Nigel's Gnolledge worth harnessing
Nigel Dudley is out and about with photographer Andrew Jenkins today as the new editions of Neath Gnolledge and Valley View are put together.
However, that didn't stop Nigel giving Media Master a progress report this morning.
His message was simple: Media advertising can work wonders.
He's very excited about the call-tracker facility he offers advertisers - it allows them to gauge the response rate to ads in the two Neath Port Talbot glossies.
Nigel told me: "The two titles have created 318 phone inquiries in the past three weeks - more than six hours of inbound calls.
"More than 100 phone leads are being generated every week for local businesses."
Of course, inquiries are also generated through websites and walk-ins.
Hypnotherapist Sue Preston said: "I've already had two bookings as a direct result of the feature/advert in the latest Neath Gnolledge.
"Most clients book an average of six sessions with me, as well as recommendations to friends and family, so my feature/advert paid for itself in the first week."
Next issues due out: 3 May. The May/June Neath Gnolledge will feature Peter Morgan Estate Agents on the cover and inside. They are about to celebrate their 30th anniversary of business in Neath.
However, that didn't stop Nigel giving Media Master a progress report this morning.
His message was simple: Media advertising can work wonders.
He's very excited about the call-tracker facility he offers advertisers - it allows them to gauge the response rate to ads in the two Neath Port Talbot glossies.
Nigel told me: "The two titles have created 318 phone inquiries in the past three weeks - more than six hours of inbound calls.
"More than 100 phone leads are being generated every week for local businesses."
Of course, inquiries are also generated through websites and walk-ins.
Hypnotherapist Sue Preston said: "I've already had two bookings as a direct result of the feature/advert in the latest Neath Gnolledge.
"Most clients book an average of six sessions with me, as well as recommendations to friends and family, so my feature/advert paid for itself in the first week."
Next issues due out: 3 May. The May/June Neath Gnolledge will feature Peter Morgan Estate Agents on the cover and inside. They are about to celebrate their 30th anniversary of business in Neath.
Sunday, March 28, 2010
Nigel and Andrew head off on photo odyssey
A busy day approaches for photographer Andrew Jenkins and the man behind glossy independent publications Neath Gnolledge and Valley View.
The snapper - a former military man, don't you know - is to accompany Nigel Dudley as material is gathered for the publications' forthcoming editions.
Nigel tells me: "Tuesday 30 March sees me and Andrew spend the day taking professional photographs of businesses in our next issues.
"They're due out for 3 May ... and I'm also planning a new Port Talbot issue.
"I have a number of appointments set up with new and existing customers. I've invited those who need new photos of the people and teams in their business to contact me.
"My belief is that people buy from people more than from anything else. The Neath Gnolledge and Valley View are set up to give background information about the people within the local businesses we promote.
"We illustrate how they are different, what they can add and why to choose them with real stories and testimonials.
"It all goes to build up a picture of the business, the people involved and who they are."
Another key feature of Nigel's commercial offering is that he puts a call tracking feature on the businesses that request it.
With call tracking, dialled numbers can be used in either customer after-sales or marketing campaigns.
Nigel's a decent guy so if you'd like to do business with the Neath Port Talbot area, give him a shout - 01639 607 152, nigel@neathgnolledge.com.
The snapper - a former military man, don't you know - is to accompany Nigel Dudley as material is gathered for the publications' forthcoming editions.
Nigel tells me: "Tuesday 30 March sees me and Andrew spend the day taking professional photographs of businesses in our next issues.
"They're due out for 3 May ... and I'm also planning a new Port Talbot issue.
"I have a number of appointments set up with new and existing customers. I've invited those who need new photos of the people and teams in their business to contact me.
"My belief is that people buy from people more than from anything else. The Neath Gnolledge and Valley View are set up to give background information about the people within the local businesses we promote.
"We illustrate how they are different, what they can add and why to choose them with real stories and testimonials.
"It all goes to build up a picture of the business, the people involved and who they are."
Another key feature of Nigel's commercial offering is that he puts a call tracking feature on the businesses that request it.
With call tracking, dialled numbers can be used in either customer after-sales or marketing campaigns.
Nigel's a decent guy so if you'd like to do business with the Neath Port Talbot area, give him a shout - 01639 607 152, nigel@neathgnolledge.com.
Sunday, March 14, 2010
Media man Nigel's chances improved by show
Nigel Dudley was one of those Swansea Bay media folk spotted doing the rounds at Friday's Swansea Business Show 2010.
The publisher of Neath Gnolledge and Valley View would I'm sure have picked up some valuable new business contacts.
His glossy advertorial-based titles - one for Neath, the other for the Swansea Valley - have picked up a good commercial following in the past couple of years.
With well-defined geographical markets, high production values and each free magazine having a 10,000 print run, I reckon he'll continue to thrive.
Businesses to have appeared in all issues include Rhos Meadow, Peter Morgan and Ace Windows.
A new introduction this month, with the titles now at football-programme style B5 size, is the Medicine Centre, Neath.
A valuable feature of using these titles is the call tracking Nigel offers. Using this, businesses can trace inquiries and analyse the return on their advertising investment.
In February the 18 enterprises with call tracking numbers had 197 incoming enquires outside of email and actual visits.
The next issues are due out on May 3. Give me a shout if you'd like a chat with Nigel. He's a former teacher and an engaging individual with a pleasingly low-pressure sales style.
His glossy advertorial-based titles - one for Neath, the other for the Swansea Valley - have picked up a good commercial following in the past couple of years.
With well-defined geographical markets, high production values and each free magazine having a 10,000 print run, I reckon he'll continue to thrive.
Businesses to have appeared in all issues include Rhos Meadow, Peter Morgan and Ace Windows.
A new introduction this month, with the titles now at football-programme style B5 size, is the Medicine Centre, Neath.
A valuable feature of using these titles is the call tracking Nigel offers. Using this, businesses can trace inquiries and analyse the return on their advertising investment.
In February the 18 enterprises with call tracking numbers had 197 incoming enquires outside of email and actual visits.
The next issues are due out on May 3. Give me a shout if you'd like a chat with Nigel. He's a former teacher and an engaging individual with a pleasingly low-pressure sales style.
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