Publisher Nigel Dudley says it's crucial for businesses to be featured in hyperlocal magazines as part of their PR and marketing strategies.
The man behind Swansea Bay magazines such as Eye on Gorseinon, Neath Gnolledge and Valley View, he now plans a launch in Penarth.
In this brief video, he explains his views to Effective Communication's Andy Pearson.
Showing posts with label Eye on Gorseinon. Show all posts
Showing posts with label Eye on Gorseinon. Show all posts
Thursday, November 11, 2010
Sunday, October 17, 2010
Celebrate Swansea’s grassroots!
The latest magazine to grace the Swansea Bay media scene will be officially launched soon – and you’re all invited.
Nigel Dudley, the man behind The Eye on Gorseinon, has issued a general invitation to the event at Celtic Mitsubishi, Gorseinon, from 6-8pm on October 21.
He promises light refreshments – it’s teatime, Nigel, so I hope there’s a mountain of them – and a valuable networking opportunity.
Advertisers in his first issue, being distributed free door to door as I write, include Swansea law firm Peter Lynn and Partners, Jenkins Photography and Bartlett Carpentry and Joinery.
Great
Nigel tells me: “It’d be great to have as many people there as possible.
“I’ve given out hundreds of invitations to local businesses and expect between 50 and 100 guests.
“It’ll be a good way of meeting new business contacts and will include a fascinating talk by Marianne Pettifor who’s one of Swansea’s leading lights in sales and customer service.”
Nigel, incidentally, is also the driving force behind Swansea Valley mag Valley View and sister title Neath Gnolledge.
They’re mainly advertorial-based glossies and Nigel likes to prove their worth to his clients by offering a service which tracks response rate via unique phone numbers.
Nigel Dudley, the man behind The Eye on Gorseinon, has issued a general invitation to the event at Celtic Mitsubishi, Gorseinon, from 6-8pm on October 21.
He promises light refreshments – it’s teatime, Nigel, so I hope there’s a mountain of them – and a valuable networking opportunity.
Advertisers in his first issue, being distributed free door to door as I write, include Swansea law firm Peter Lynn and Partners, Jenkins Photography and Bartlett Carpentry and Joinery.
Great
Nigel tells me: “It’d be great to have as many people there as possible.
“I’ve given out hundreds of invitations to local businesses and expect between 50 and 100 guests.
“It’ll be a good way of meeting new business contacts and will include a fascinating talk by Marianne Pettifor who’s one of Swansea’s leading lights in sales and customer service.”
Nigel, incidentally, is also the driving force behind Swansea Valley mag Valley View and sister title Neath Gnolledge.
They’re mainly advertorial-based glossies and Nigel likes to prove their worth to his clients by offering a service which tracks response rate via unique phone numbers.
Thursday, September 30, 2010
Media man's eye on Swansea
The Swansea media market has been strengthened by a new addition.
Eye on Gorseinon is a free magazine targeting one of the city's great working class satellite towns.
It's just out and is a mix of traditional advertising and paid-for promotional editorial.
Succeeded
The man behind it is Nigel Dudley who, for the past few years, has succeeded with similar formats in the Swansea Valley (with Valley View) and a little further east with Neath Gnolledge.
Those living in Gorseinon should soon see a copy flutter through their letter boxes.
Others will be able to pick up a copy on advertisers' premises and at other high-footfall places.
Reinvention
Nigel has an interesting concept and fits nicely into the grassroots scene for local media reinvention.
Others - such as the Pontardawe-based Community Magazines, the Mumbles and West Swansea Community Times titles, and Lesley Williams' The Bay magazine, perform a similar function in a variety of ways. A surprisingly wide variety considering their reasonably narrow briefs.
Eye on Gorseinon debut advertisers, incidentally, include Swansea solicitor Peter Lynn and Partners, charity The Pettifor Trust, Bartlett Joinery and Carpentry and Grovesend-based Jenkins Photography.
Eye on Gorseinon is a free magazine targeting one of the city's great working class satellite towns.
It's just out and is a mix of traditional advertising and paid-for promotional editorial.
Succeeded
The man behind it is Nigel Dudley who, for the past few years, has succeeded with similar formats in the Swansea Valley (with Valley View) and a little further east with Neath Gnolledge.
Those living in Gorseinon should soon see a copy flutter through their letter boxes.
Others will be able to pick up a copy on advertisers' premises and at other high-footfall places.
Reinvention
Nigel has an interesting concept and fits nicely into the grassroots scene for local media reinvention.
Others - such as the Pontardawe-based Community Magazines, the Mumbles and West Swansea Community Times titles, and Lesley Williams' The Bay magazine, perform a similar function in a variety of ways. A surprisingly wide variety considering their reasonably narrow briefs.
Eye on Gorseinon debut advertisers, incidentally, include Swansea solicitor Peter Lynn and Partners, charity The Pettifor Trust, Bartlett Joinery and Carpentry and Grovesend-based Jenkins Photography.
Friday, September 3, 2010
Nigel's making plans for Gorseinon
Nigel Dudley is a man on a mission.
The publishing whirlwind is about to add a third title to his South Wales portfolio.
Eye on Gorseinon will service one of the Swansea area's most populous areas which boasts a town centre with plenty of local trade alongside some high-profile nationals.
It's in the throes of climbing away from its post-industrial dip and suffered a little in media terms when the small-circulation Llwchwr edition of the Llanelli Star ceased publication a couple of years back.
Nigel now believes the time's right for his fresh-faced advertorial magazine-style approach.
Building on the success of his Neath and Swansea Valley titles - Neath Gnolledge and Valley View - he is busily preparing for launch in the coming weeks. Expect a football programme-sized glossy with features of one and two pages. The majority will be delivered door-to-door.
When we last met he was planning a 13,000 circulation of his new free and had already got a healthy number of businesses on board. He was looking for an MoT/Servicing garage to add to the mix.
I'm meeting him this morning on behalf of a client from the hospitality sector and will be interested to see how far his planning has come.
The publishing whirlwind is about to add a third title to his South Wales portfolio.
Eye on Gorseinon will service one of the Swansea area's most populous areas which boasts a town centre with plenty of local trade alongside some high-profile nationals.
It's in the throes of climbing away from its post-industrial dip and suffered a little in media terms when the small-circulation Llwchwr edition of the Llanelli Star ceased publication a couple of years back.
Nigel now believes the time's right for his fresh-faced advertorial magazine-style approach.
Building on the success of his Neath and Swansea Valley titles - Neath Gnolledge and Valley View - he is busily preparing for launch in the coming weeks. Expect a football programme-sized glossy with features of one and two pages. The majority will be delivered door-to-door.
When we last met he was planning a 13,000 circulation of his new free and had already got a healthy number of businesses on board. He was looking for an MoT/Servicing garage to add to the mix.
I'm meeting him this morning on behalf of a client from the hospitality sector and will be interested to see how far his planning has come.
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