DNA build their Swansea Bay Gnolledge base

Photographer Andrew Jenkins tells me he's been out and about on behalf of one-man publishing phenomenon Nigel Dudley.
One of the new clients for Nigel's colourful magazines in the Neath and Swansea Valley areas is the splendid DNA Cleaning Services - web copy crafted by the Media Master himself.
Andrew hoped to take images of DNA working on one of their multi-national contracts. However, head office permission was needed so the job was carried out instead in the more homely setting of Pontardawe RFC. Good luck to all concerned.
On the subject of Nigel, this is the final week for him sorting out featured businesses in the next issues of the Neath Gnolledge and Valley View.
He told Media Master: "Feedback from the the March/April issues has been phenomenal, with many businesses receiving more than 30 enquiries last month.
"One business says that in one publication it delivered more business than a large coloured directory did in a whole year!"
More good news for businesses wishing to promote their services around Neath and the Swansea Valley: a new campaign for the coming months means a reduced page price.
Nigel says: "Many businesses are using the publications as a cost-effective newsletter reaching their client base five times a year. We have a solicitor who does this in the Valley View and results have been exceptional.
"Marketing/promotion is all about consistency over a period of time so that each time readers pick up the publication, they see the same business but with a slightly different focus.
"We're confident that we can deliver on expectations over the year and will give a high return on investment in many ways for businesses."
To be part of future issues contact Media Master in the first instance - 07758 745240. I'll tell you more about Neath Gnolledge, Valley View and new title, Port Talbot Sea View.

March 8's Swansea Bay Media Highlights

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For all those interested in & working in the Swansea Bay media
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Print South Wales Evening Post Click
Lead story – Swansea Council parking wardens have been assaulted, verbally abused and driven at.

Key opinion – Whittling the scores of Evening Post Pride Awards finalists down to a shortlist of 30 was a tough task for the judges.
Publicity power – West Wales’ Bluestone resort has regularly embraced the publicity opportunities offered by the Evening Post: today it has a competition to win four pamper days at its spa.
Don’t miss – A piece by First Minister Carwyn Jones: “With the worst of the recession behind us, now is the time to focus on the road to recovery.”
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Broadcast The Wave Click
Key local story – The Welsh Guards are set to march through Swansea today after returning from Afghanistan.
Promo power – Multiple Oscar-winning film The Hurt Locker gets deserved airtime on The Wave for its success at last night’s LA movie extravaganza.
You heard it here – A councillor says she’ll fight to save a Swansea primary school after it was earmarked for closure due to education cuts.
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Online Andy Pearson Publicity Click
Key local story - Swansea media blog boost for city centre. Click
Publicity power – Swansea Bay media helps young Haiti helpers. Click
Recommended – Swansea Bay media new kid: Councillors briefed. Click
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Make every penny count! Andy Pearson can guide your business through the media minefield. Phone 07758 745 240. Email andy@andypearsonpublicity.co.uk
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What’s missing? Tell us what you’d like to see in these bulletins - email moreplease@andypearsonpublicity.co.uk
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February 16's Swansea Bay Media Highlights

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For all those interested in & working in the Swansea Bay media
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Print Western Mail Click
Lead story – Buggygate: Andy Powell is sacked from the RBS 6 Nations squad as Wales take strong action over golf buggy drink-drive charge.

Key opinion – Alcohol abuse is one of the major social problems we face: the Government’s suggestion of mandatory health warnings on drinks is a start but we need to do much more to control it.
Promo power – An encouraging two-page focus on Fairtrade and the Welsh co-operative movement.
Don’t miss – Plans to turn Swansea’s Derwen Fawr folly into a family home have been scuppered by a resident colony of bats - attractive photo by freelance James Davies.
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Broadcast Bay Radio Click
Key local story – The South Wales Police Authority has agreed a 5% rise in council tax demands, meaning residents will pay around an extra £7.30 a year for its services.
Helping hands – Swansea householders in danger of losing their home to the recession are being urged by the council to make full use of the city’s Housing Options service.
Sporting chance – Good to see Bay bedding down with new Neath-based rugby league outfit the South Wales Scorpions. They’re the official media partner – a wise commercial tie-up for both sides. Click
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Online Neath Port Talbot Council Click
Key local story - Developing entrepreneurship in Neath Port Talbot is a key part of the council’s economic development strategy. Now, the business services team has launched its Innov8 programme for those aged under 31. Click
Booking now – singer Paul Child and entertainer Chris Needs (of BBC Radio Wales) join for an evening of Welsh music and laughter in the Swansea Valley. Feb 28, Pontardawe Arts Centre. Click
Community cheer – The village of Blaengwynfi is to have a £350,000 makeover. A two-year project is under way to build a community facility for the Gwynfi Bowls Club on the site of the old Abergwynfi schools. Click
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Community Radio Tircoed Click
Local news - Up to 4,000 local authority jobs could be lost in Wales over the next few years as councils look to save millions of pounds.
Community message - It's energy awareness day in Carmarthenshire and at Guildhall Square, Carmarthen.
Website - Tircoed have turned red ahead of the BHF Wear Red to Word day.
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Make every penny count! Andy Pearson can guide your business through the media minefield. Phone 07758 745 240. Email andy@andypearsonpublicity.co.uk
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Twitter
Website Coming soon
What’s missing? Tell us what you’d like to see in these bulletins - email moreplease@andypearsonpublicity.co.uk
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Media innovation helps Swansea small guys thrive

It's always worth keeping your eyes open for bright initiatives in the Swansea Bay media.
Even the small guys can provide big help for business across the region.
Restaurants and pubs should, therefore, be interested in a little something happening in the Community Magazine stable.
Now nobody would ever say this low-tech family of publications is going to win awards for design ... but it certainly reaches the parts few others manage.
At the last count this team was printing 112,000 copies of its geographically targeted editions in places such as the Neath Valley, Port Talbot, eastern Carmarthenshire and parts of Swansea.
The latest monthly copy of SKD (that's Sketty, Killay, Dunvant to the uninitiated) dropped through the Media Master door in the past couple of days.

It's the usual mix of small ads for everyone from Ciss (the Cancer Information and Support Network) to the Swansea Health and Wellbeing Clinic.
Editorially, there's an eclectic mix encompassing police community meetings, an interview with Swans skipper Gary Monk and a what's on page featuring local rugby, an under-5s club and a singing group.
Usefully, it has also got the new offer illustrated on the right. They're looking for 12 restaurants to sign up for ads in all 12 editions over the next 12 months. The deal comes with a guarantee of an eating out review of each restaurant.
For more details about this and how anywhere that serves food can benefit from publicity in the Swansea Bay media just give me a nudge on 07758 745240.

Cambridgeshire media tips for Swansea Bay

There's much fresh thinking and innovation on the Swansea Bay media circuit these days.
Recession, technology and web evolution are among the most influential factors.
It means we have small fellas such as the Pontardawe-based Community Magazines thriving alongside big players such as BBC Wales.
If you don't know the Swansea area's Community Magazines, by the way, they have local editions for communities as diverse as Brynaman, Glynneath, Taibach and Mumbles and circulate an impressive 113,000.
The industry changes mean that I'll make every effort to clock 440+ miles one Tuesday in May to go to Cambridgeshire and back.
The UK’s first Specialist Media Show - http://www.thespecialistmediashow.com/ - will have conference sessions, an exhibition and workshops for media pro's and others. It'll attract editors, ad pro's and marketing managers plus people from many supply businesses.
Show organisers have also created the Specialist Media Pioneer Awards, recognising innovation and entrepreneurial thinking.
They say: "Whilst newspapers and mass media are struggling to find new business models, independent specialist media are applying innovation and entrepreneurial thinking."
Magazine Athletics Weekly, for instance, set the pace by selling digital editions on an iPhone app, Cricket World magazine has a website with more than 1.1 million unique users and live TV webcasting, and http://www.thefrenchpaper.com/ provides a news service for ex-pats in France.
Show figurehead Carolyn Morgan said: "Independents are prepared to innovate and experiment with all the new media channels, and we want to celebrate that and inspire others.
"The challenge for content creators is to deliver in ever more useful and valuable ways, whether through digital, mobile, events or print."
That goes for the Swansea Bay media too. If anybody wishes to join me on a Peterborough adventure, just give me a shout on 07758 745240.

• The Specialist Media Show, Exec, Peterborough, 25 May, contact carolyn@thespecialistmediashow.com

Swansea Bay media's snow flow lingers on

Parts of the Swansea Valley are still served doggedly by the South Wales Guardian under editor Mike Lewis.
Its circulation of around 7,000 means that it also reaches nooks and crannies of the Amman, Gwendraeth and Towy valleys that other newspapers don't.
It revels in its low-tech parochial feel and, with modest journalistic resources, features much content based on contributions from readers.
Its ads are also understated; this week's main front page ad - for Swansea Auctions - is text-only and previews a Neath sale of bankrupt goods ranging from kids' clothes to Avondale caravans.
Picture-wise, the lastest Guardian harks back unapologetically to this month's hefty snowfall. Its main weather-related images include those of a minibus that's slithered into a building, a highway maintenance van up to its wheel arches in the white stuff and a vehicle almost covered in snow.
The headline above the latter reads: "Land Rover found dead in a ditch."
Not a good week for motorists on the Guardian patch ... but a splendid time for those involved in any aspect of road safety to ram home their message through editorial pieces offered to the Guardian.
Those unsure of how to do so should give me a shout.
Happy motoring!