Craig's list of PR hits helps Cardiff

Some see it as going for broke - others call it a potential timebomb for the changing room.
But Cardiff City have certainly started seeing the benefits of having Craig Bellamy on board.
The club bagged three points as they started to eye promotion to the Premiership, they sold every seat in their new ground and they shifted a shedload of shirts.
In PR terms too the many thousands of pounds the club's paying the striker began to bear fruit.
My own weekend snapshot highlighted some priceless national publicity for the Bluebirds. It included a substantial feature on Saturday lunchtime's BBC TV Football Focus, albeit with some churlish downbeat comment from the increasingly predictable pundits.
The Beeb followed it with a splendidly upbeat piece to kick off that night's Football League Show. It included interviews with fans, Neil Kinnock, Bellamy and manager Dave Jones. It would only have been bettered had the show presented an insight from the Doncaster Rovers keeper who had seemed surprised as a 30-yard Bellamy shot scooted past him.
Saturday's web was alive with Bellamy, including high-profile pieces on betting industry sites and on any site dedicated to soccer or to sport from South Wales or South Yorkshire.
Yesterday's Media Master household invested in the Wales on Sunday and The Observer. The Welsh tabloid went big on the 4-0 win as expected so more significant was the Guardian stablemate's decision to put Bellers all over the front of its sports section.
Of course, things could all still go pear shaped - but at this early stage in the Welsh international's npower Championship adventure, you can only give everyone involved a big PR thumbs up.

July 12's Swansea Bay Media Highlights

...
For all those interested in & working in the Swansea Bay media
...

Social Media Twitter #Swansea
06:59 from News Wales - Football: Curtis making sure his stars are fighting fit for new Swansea City boss ... http://bit.ly/ajQDm4
06:29 from vaishuabhinav - Burglary accused found hanged in Swansea prison cell - Western Telegraph - http://www.askbiography.com/bio/David_Roberts_(mayor).html
...
Broadcast BBC Radio Wales 93-104fm, 657 & 882mw Click
News - Firefighters have been tackling a serious blaze at a Neath Abbey recycling centre this morning. Materials alight include plastics.
Sport - Scottish soccer giants Celtic have named Cardiff City's Joe Ledley in their squad for a pre-season tour of America. His signing for the club hasn't been formally announced yet.
...
Online Real Radio 105-106fm Click
News - Announcing: Shakin Stevens' 30th anniversary tour! Dates include Cardiff, 16 October. Click
Health - Breakfasted yet? Here's a Real Radio recipe for a "skinnier" cooked breakfast, featuring Parma ham to replace bacon and toasted soda bread instead of fried bread. Click
...
Links Twitter | Website
...

May 13's Swansea Bay Media Highlights

...
For all those interested in & working in the Swansea Bay media
...
Print South Wales Evening Post Click
Editorial - A Swansea mum has died in a Libyan plane crash which claimed the lives of more than 100 people.
Commercial – Well done to Swansea's Diamond Holidays for the day's most eyecatching Evening Post ad, a British-themed full-page guide to summer coach trips.
...
Online South Wales Guardian Click
Editorial - Ammanford Post Office has reopened following its shock closure last Thursday. The Guardian understands the doors were closed following reports of financial discrepancies in the. Click
Commercial – May 20 is due to see the big opening of Ammanford's new Lidl and the chain is rightly using the Guardian to get its messages out. Its home page banner ads have great impact.
...
Broadcast Scarlet FM Click
Key local story - Museums across Carmarthenshire are to benefit from a £36,000 boost. The help was announced by Assembly heritage minister Alun Ffred Jones. Click
You heard it here - The official audience of Scarlet FM and sister station Radio Carmarthenshire has risen. Industry body Rajar says the stations now attract more than 40,000 listeners a weeks - up 4,500.
...
Community Afan FM Click
Online news (BBC feed)- First lady: A short profile of Cheryl Gillan, the first female Welsh Secretary. Click
Online sport (BBC feed) - Cardiff City: The Bluebirds advanced to the Championship play-off final against Blackpool at Wembley after a penalty shoot-out win over Leicester City. Click
...
Links Twitter | Website
...

March 31's Swansea Bay Media Highlights – Online Special

...
For all those interested in & working in the Swansea Bay media
...
South Wales Evening Post Click
Editorial - Former workers at the Visteon plant in Jersey Marine are heading to London to take part in a march and rally as part of their campaign to save their pensions. Click
Commercial – Useful publicity for eating out venues. To find out more, scroll to the foot of the paper’s home page and click on the Dine Out button. Click
...
Swansea Sound Click
Editorial – Top photo today shows station execs Steve Barnes and Helen Bowden collecting a ChildLine award from Esther Rantzen. Congrats, Swansea Sound and The Wave! Click
Commercial – Plenty of excitement as Paul McCartney prepares to rock the Millennium Stadium this summer. Click
...
BBC Wales Click
News - A Swansea Valley seven-year-old who has undergone 33 radiotherapy treatments for a brain tumour has been given an award. Click
Sport - Paulo Sousa hopes Swansea City will be fresh for their South Wales derby with Championship play-off rivals Cardiff City on Saturday. Click
...
Links Twitter | Website
...

March 30's Swansea Bay Media Highlights

...
For all those interested in & working in the Swansea Bay media
...
Print Western Mail Click
Editorial - Cardiff City's players have not been paid their monthly wages. The club say they'll be paid within days.
Opinion - If anything is going to help Wales' economy grow in the 21st century, it's a modern and well functioning transport system that truly gets the nation moving. That has to be at the heart of Assembly thinking.
Commercial – The back page's Ryder Cup countdown goes on ... just 184 days to go. If you've not yet commercially tapped in to the golf extravaganza, think about it quickly.
...
Broadcast Bay Radio Click
Editorial - The business behind a proposed new food processing industrial plant for southwest Wales - Halal Industries UK - have pledged that all suitably qualified individuals would be considered for jobs.
Commercial – Bay has some good ties with business at the moment, with its daily low-bid auction. Prizes have included goods from Samsung, Sony and LG. Click
...
Online Neath Port Talbot Council Click
Editorial – An inspirational woman from a Neath Port Talbot special school is sitting top of the class after scooping the Admiral Swansea Bay Teacher of the Year with Bay Radio. Click
Recommended – A good looking new business website launches this week, especially for Neath Port Talbot. See it here. Click
...
Community Radio Tircoed Click
Sport - One of Britain's most successful Paralympians, Tanni Grey-Thompson, has taken her place in the House of Lords.
Charity - Radio Tircoed's April Love appeal kicks off for Ty Hafan. Click
Competitions – Nice ticket-win link-ups with the Grand Theatre (Noddy) and Super League club the Crusaders (v Harlequins this Thursday). Click
...
Links Twitter | Website
...