Fashion Addict returns with a big publicity opp

Eleri Walters is a dynamic bundle of energy and ideas. She's events manager at South West Wales Media and has loved her first year in the role.
We met yesterday to discuss one of her current major projects, creating the South Wales Evening Post's second Fashion Addict extravaganza. It's due in November and follows the roaring success of March's inaugural event.
A mightily impressive aspect of Fashion Addict is how SWWM staff promote it fully across their substantial portfolio. It was, perhaps, the most expansive promotional activity ever staged by the Post, its website http://www.thisissouthwales.co.uk/ and sister titles such as Swansea Life and Swansea Bay Business Life.
The knock-on effect for commercial backers must have been very handy.
The focal point of the forthcoming Fashion Addict will be a Swansea catwalk show highlighting the fashion world's winter collections. More than 1,000 guests are expected on the night, city boutiques and big name stores are already on board and promotional coverage is well under way. You can check out the Facebook page here.
From a PR and marketing perspective the early planning means a potential three months of coverage for those who hop aboard now. March's main sponsor, the Sancta Maria Hospital, has stood aside due to business changes so that leaves a huge opportunity for a successor who'd like a greatly raised profile in the months leading up to Christmas. The core audience will be Swansea, ages 25-45.
The main sponsor's branding, ads, advertorials, photos and other messages will appear regularly on SWWM platforms across southwest Wales and into southeast England.
There are also 10 VIP tickets for the show which, in itself, should be great fun and a superb networking opportunity.
I'll be preparing a brief for Effective Communication clients today. If you'd like more info just give me a shout.
Oh, and good luck, Eleri - I applaud the energy with which you're attacking this fun and sassy project.

July 19's Swansea Bay Media Highlights

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For all those interested in & working in the Swansea Bay media
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Social Media Twitter #Swansea
simmo68 - Don't forget to RSVP the 1st Year Anniversary Party! Swansea Life Magazine will be there!!!! http://www.witchesofchriswick.co.uk/
thetimmorgan - Just traveled from Wales to NYC to see the game on Thursday. Am I the first Swansea City and NY Red Bulls fan in the world?
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Print South Wales Evening Post Click
News - The man jailed for stealing Ben Bellamy's bank card before he was murdered five years ago could be released in a matter of weeks.
Commercial – Super League outfit the Crusaders have two games in Neath coming up - on July 25 and August 7 against Castleford Tigers and Harlequins - so they've snaffled the Post's main front page ad today.
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Broadcast BBC Radio Wales 93-104fm, 657 & 882mw Click
News 1 - The Royal Welsh Show starts in Powys today with the NFU warning farmers not to break the law by killing badgers.
News 2 - A Swansea man missing for 12 days in Italy has been found dead.
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Online Real Radio 105-106fm Click
Presenters - Breakfast: Every day Jagger and Woody reflect on five things they have learned about the world. Recent gems: Woody was up for the Robbie Williams Take That reunion, Jagger disagreed … Real's Facebook fans agreed with Jagger;  Tom Cruise's passionate Top Gun clinch with Kelly McGillis was the movies' voted the best love scene of all time.
Commercial - Real has joined forces with Newport's Discount Tyres to offer listeners a free Real Radio car air freshener. Click
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Links Twitter | Website
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Mags light up the Swansea Bay arts scene

Two lifestyle mags enjoyed by Swansea Bay readers share a passion for the arts this month.
Red Handed has much talked-about Welsh-born popster Marina Diamandis on its Spring 2010 cover; May's Swansea Life goes large on the latest Swansea Bay Film Festival - eight pages of news, interviews and listings.
The Marina and the Diamonds cover story is useful for the band as they play Cardiff on May 16.
Her interview with writer James Logan reveals an eclectic mix of musical influences.
They include Alisha's Attic, Dolly Parton, George Michael, Enya, No Doubt, Patti Smith, PJ Harvey, Juliana Hatfield ... and traditional Greek music.
Red Handed's free and can be picked up in libraries, council premises, hotels and shops. Incidentally, its latest reviews include Wind Street bar Moloko and advertisers include the Quiksilver stores in Llanelli and Carmarthen.
Swansea Life editor Wyn Jenkins got his own fingers inky after deciding to do a film fest feature.
He shares writing credits with Cherie Strawbridge on the glossy's Swansea Bay movie love-in.
The latest Swansea Bay Film Festival runs from May 8-16 and features a vast range of flicks. Media Master's eye was caught particularly by a short directed by Sharron Harris and known as I Can't Strip My Lambretta Down in the Kitchen Blues, a 25-minute American production called Adam Blank Gets a Vasectomy and the full-length feature http://www.zapping-alien.mozart-balls.com/.
It's great that Wyn and his staff, in their capacity as festival sponsors, are being so supportive of this fine left-field institution. And it's encouraging that some events are being staged in Carmarthenshire and Neath Port Talbot this year.
Get yer festival heads on right now, folks.

Swansea Life puts a gloss on the media mix

The new edition of Swansea Life is out.
Its cover lines plug features on beauty (tips to turn back time), relationships (upfront dating tips) and fashion (metallic and pewter).
Key advertisers in this 148-page lifestyle-fest include Lara Johnson Lifestyle (inside front), Andrew Price salon at Hurst House on the Marsh (inside back) and Sancta Maria Hospital (back).
Highlights for Media Master include a hook-up the mag now has with Real Radio via a CD reviews page by drivetime show host Dave Brookes and a feature on a spectacular house makeover by architects Hyde + Hyde high above the glorious Langland Bay.
For independent advice on how to raise the profile of your business through Swansea Life and other local mags, give me a shout on 07758 745240.

March 4's Swansea Bay Media Highlights

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For all those interested in & working in the Swansea Bay media
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Online South Wales Evening Post Click
Key local story - A Port Talbot McDonald's could have its licence reviewed after local residents protested about litter attracting rats "the size of foxes.” Click
Publicity power - Llandeilo’s Huw Rees boutique, Swansea’s Rhapsody design and the city’s Debenham’s are among the early winners in a video on the Liberty Stadium’s recent Wedding Planner event. Click here & hit the video button downpage on the right
Don’t miss – Images of a Cessna plane which crash landed near Gorseinon. The two occupants incredibly suffered only minor injuries. Click
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Print Swansea Life Click
Cover story – Two young Welsh women discuss their place as finalists in the Miss Photogenic UK contest. Click
Key opinion – Editor Wyn Jenkins: This might be the time to start thinking like the city girl with attitude again: the premier of the new Sex & the City film is approaching.
Promo power – Could your business be an attractive or quirky location for a Swansea Life fashion shoot? If so, give me a shout to discuss - 07758 745 240. This issue features five pages of images taken at Mumbles’ newish Jones Bar & Kitchen – great publicity.
Don’t miss – A feature by Dai Blatchford on how a new Mumbles community radio project is building momentum. Click
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Broadcast BBC Radio Wales Click
Key Welsh story – The family of former Labour leader and South Wales MP Michael Foot are moved by tributes following his death yesterday.
Promo power – Even though Wales’ soccer team lost to Sweden last night, it’s still healthy for Swansea to get a Liberty Stadium namecheck in media such as BBC Radio Wales.
You heard it here – The Welsh Assembly Government is today due to publish long-awaited new plans to strengthen the Welsh language, including new laws.
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Make every penny count! Andy Pearson can guide your business through the media minefield. Phone 07758 745 240. Email andy@andypearsonpublicity.co.uk
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The Links Twitter | Website
What’s missing? Tell us what you’d like to see in these bulletins - email moreplease@andypearsonpublicity.co.uk
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Highlights from today’s Swansea Bay media

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PR success A story based on an Andy Pearson press release appears in the just-out February edition of Swansea Life magazine – Laverbread and Curry (Swansea Business Show, Zaal restaurant)
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Print South Wales Evening Post
Lead story - Threat to 100 jobs – axe looming over teachers as Swansea Council budget falls.
Key opinion - Gordon Brown’s proportional representation referendum plan: “It’s a bit late now.”
Promo power - The first Gorseinon Food Festival is to take place on April 24. Tuck in, folks!
Don’t miss - RBS 6 Nations pull-out … or, if romance is more your thing, two pages of gift ideas for Valentine’s Day, including goods from Lush, Comet, HMV, Boots and Laura Ashley.
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Broadcast Swansea Sound
Key local story - RBS 6 Nations: Wales will be able to select full-back Lee Byrne this weekend after his “16th man” ban was overturned. Expect a team announcement at around 1pm.
Publicity power - Llanelli’s Waterside Half Marathon is due on March 7 thanks to Human Being Active, Fusion gyms and Carmarthenshire Council. Register online via Swansea Sound - http://bit.ly/9wLnCq
You heard it here - Katie Price and Alex Reid have been married in a Vegas “quickie”. Magazine photo team in tow.
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Online www.walesonline.co.uk
Recommended - The pothole road map of Wales … with an online form to submit pothole sightings direct to Media Wales – “If you can take a photo of the pothole that's even better!” Hit http://bit.ly/6Su8fR
Publicity power - Virtual Fair: An innovative retail advertising platform for west Wales stores, including Max Evans, Dreamtime Beds - http://bit.ly/ap1Gw7
Key story - An historic vote will be held on February 9 to request a referendum on new law-making powers for the National Assembly - http://bit.ly/deK6xL
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Rhod Gilbert defies time in Swansea

Comedian Rhod Gilbert makes it into the just-out February edition of Swansea Life magazine. Favourite holiday destination? "Mumbles - magical!" Well said, Rhod.

Speaking of which, the funnyman's on BBC TV Wales tonight (http://bit.ly/a65MdN), having been filmed at two Swansea businesses.

As part of his new-job-for-Rhod series, a film crew observed him in the Kingsway premises shared by hairdressing enterprise Andrew Price (http://www.andrewpricegroup.com/) and cosmetic clinic/medical spa Defy Time (http://www.defy-time.co.uk/).

Dishing out finely crafted bobs and revitalising body wraps, you would imagine, didn't come naturally to our man from the west.

Incidentally, a little birdie - well, Mark Ronconi, of Business Web Marketing (http://www.b-w-m.co.uk/) - tells me that star of the show could well be Defy Time's artistically inclined Katie Schaverien.

I can't wait to see the programme - today (Tues), 10.35pm, BBC1.