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For all those interested in & working in the Swansea Bay media
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South Wales Evening Post Click
All change – Labour politicians across South Wales salute former PM Gordon Brown. Click
Commercial – Nice Evening Post hook-up with leisure centre the LC, a competition offering the winners 12 months of free gym membership. Click
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Swansea Sound Click
All change – US President Barack Obama is thought to have congratulated David Cameron by telephone, while Downing Street staff showed Mr Cameron's wife Samantha around Number 10. Click
Commercial – Decent promo for garden centre Fforestmill with a Swansea in Bloom/Swansea Sound competition offering winners £250 worth of vouchers. Click
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BBC Wales Click
All change – Wales' First Minister Carwyn Jones says he wants a "constructive relationship" with the new Conservative-Liberal Democrat UK government. Click
Local news lead - Police detective arrested on underage girl sex claim. Click
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Links Twitter | Website
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Showing posts with label Gordon Brown. Show all posts
Showing posts with label Gordon Brown. Show all posts
Wednesday, May 12, 2010
Monday, May 10, 2010
May 10's Swansea Bay Media Highlights
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For all those interested in & working in the Swansea Bay media
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Print South Wales Evening Post Click
News - Troops from the 1st Battalion Welsh Guards took part in an historic parade in Moscow's Red Square to commemorate VE Day.
Opinion – It's Local Newspaper Week and Spencer Feeney, editor of the recession-hit Evening Post, has a call to supporters: "I urge all readers to continue to support their local newspapers; it really is a case of 'use them or lose them'."
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Broadcast The Wave Click
Editorial - Campaigners for a new UK voting system have held a protest in Castle Square, Swansea. Click
Commercial - Typical ad break ... Ridley Scott's Robin Hood, Days Ford, Monmouthshire Building Society, http://www.moneypressure.co.uk/ financial advice, Ron Skinner & Sons cars, Lasa Credit Union.
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Online BBC Cymru Wales Click
Recommended 1 - Video clips have been produced to offer expectant mothers advice and offer "virtual tours" of labour wards. The Abertawe Bro Morgannwg University Health Board is showing the videos, called Choices, on YouTube. Click
Recommended 2 - Swansea-born political commentator Alan Watkins - credited with coining the phrases "the men in suits" and "young fogeys" - has died at 77. Prime Minister Gordon Brown paid tribute to the columnist whose employers included The Observer and The Independent on Sunday. He was a journalist for over 50 years. Click
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Links Twitter | Website
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For all those interested in & working in the Swansea Bay media
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Print South Wales Evening Post Click
News - Troops from the 1st Battalion Welsh Guards took part in an historic parade in Moscow's Red Square to commemorate VE Day.
Opinion – It's Local Newspaper Week and Spencer Feeney, editor of the recession-hit Evening Post, has a call to supporters: "I urge all readers to continue to support their local newspapers; it really is a case of 'use them or lose them'."
...
Broadcast The Wave Click
Editorial - Campaigners for a new UK voting system have held a protest in Castle Square, Swansea. Click
Commercial - Typical ad break ... Ridley Scott's Robin Hood, Days Ford, Monmouthshire Building Society, http://www.moneypressure.co.uk/ financial advice, Ron Skinner & Sons cars, Lasa Credit Union.
...
Online BBC Cymru Wales Click
Recommended 1 - Video clips have been produced to offer expectant mothers advice and offer "virtual tours" of labour wards. The Abertawe Bro Morgannwg University Health Board is showing the videos, called Choices, on YouTube. Click
Recommended 2 - Swansea-born political commentator Alan Watkins - credited with coining the phrases "the men in suits" and "young fogeys" - has died at 77. Prime Minister Gordon Brown paid tribute to the columnist whose employers included The Observer and The Independent on Sunday. He was a journalist for over 50 years. Click
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Links Twitter | Website
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Friday, May 7, 2010
How PR allowed beaten Brown to fight all the way
It could have been Labour's ruination, a public relations Howitzer blast through their hope to be a key player in the UK's new power game.
When Gordon Brown was caught out after meeting Rochdale's Gillian Duffy, it seemed his under-pressure party would quickly become total no-hopers.
Yet something happened that day to ensure Labour would be able to build a post-election platform in an effort to keep David Cameron out of Downing Street.
That little something was the highest point of a PR roller-coaster ride that sped through the final week of the UK's 2010 General Election campaign.
That little something was an instinctive piece of common-man PR.
It was a humble apology.
Without it, Brown was out of the game.
With it, he ensured that today - albeit beaten in the polls and still looking like the vote's big loser - he feels able to offer Labour to Nick Clegg as credible power partner.
The PR journey from Lancashire to London was just as fascinating as anything political in the past few days.
On April 28, as Clegg's two media-crammed battle buses continued their nationwide odysseys and as Cameron's placard wavers turned the small screen bluer than TV's Tease Me 2 (Sky channel 948, I'm told), Brown was engaged in some back-to-basics PR.
The PM's advisers asked Sky TV to mic up his lapel as he visited Labour-held Rochdale. It's common PR practice, showing that the politician's in touch with the people. Arguably, it worked - until he got back in the limo.
The "bigoted woman" comment, the subsequent live Sky TV coverage of Mrs Duffy's reaction, the wall-to-wall semi-comedic splurge on BBC Radio 5 Live and the head-in-hands moment with BBC Radio 2 helped create a PR nightmare.
A proactive local stunt had become a reactive national panic.
Realisation dawned that more PR was needed to limit the damage.
And they called it right: Brown took the unprecented step of returning to Mrs Duffy to apologise. Yes, we all chortled, but deep down everyman Britain actually gave credit to Brown for doing the right thing. He himself took strength from it and bounced back with his best live TV debate and a number of notable speeches.
By nipping a potentially catastrophic problem in the bud with some humble, common sense PR action, Brown lived to fight another day.
It's a lesson we can all learn, especially those in a spot of bother.
When Gordon Brown was caught out after meeting Rochdale's Gillian Duffy, it seemed his under-pressure party would quickly become total no-hopers.
Yet something happened that day to ensure Labour would be able to build a post-election platform in an effort to keep David Cameron out of Downing Street.
That little something was the highest point of a PR roller-coaster ride that sped through the final week of the UK's 2010 General Election campaign.
That little something was an instinctive piece of common-man PR.
It was a humble apology.
Without it, Brown was out of the game.
With it, he ensured that today - albeit beaten in the polls and still looking like the vote's big loser - he feels able to offer Labour to Nick Clegg as credible power partner.
The PR journey from Lancashire to London was just as fascinating as anything political in the past few days.
On April 28, as Clegg's two media-crammed battle buses continued their nationwide odysseys and as Cameron's placard wavers turned the small screen bluer than TV's Tease Me 2 (Sky channel 948, I'm told), Brown was engaged in some back-to-basics PR.
The PM's advisers asked Sky TV to mic up his lapel as he visited Labour-held Rochdale. It's common PR practice, showing that the politician's in touch with the people. Arguably, it worked - until he got back in the limo.
The "bigoted woman" comment, the subsequent live Sky TV coverage of Mrs Duffy's reaction, the wall-to-wall semi-comedic splurge on BBC Radio 5 Live and the head-in-hands moment with BBC Radio 2 helped create a PR nightmare.
A proactive local stunt had become a reactive national panic.
Realisation dawned that more PR was needed to limit the damage.
And they called it right: Brown took the unprecented step of returning to Mrs Duffy to apologise. Yes, we all chortled, but deep down everyman Britain actually gave credit to Brown for doing the right thing. He himself took strength from it and bounced back with his best live TV debate and a number of notable speeches.
By nipping a potentially catastrophic problem in the bud with some humble, common sense PR action, Brown lived to fight another day.
It's a lesson we can all learn, especially those in a spot of bother.
Post-election Swansea Bay Media Highlights
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For all those interested in & working in the Swansea Bay media
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Online BBC
Lembit goes - Liberal Democrat Lembit Opik loses Montgomeryshire. Click
Hain's plea - Peter Hain's work together call. Click
Out west - Labour wins Swansea West by 504 votes. Click
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Online South Wales Evening Post Click
Plaid win - Plaid hold Carmarthen East and Dinefwr on dramatic night. Click
Brown bid - Brown 'will try to form coalition government'. Click
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Links Twitter | Website
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For all those interested in & working in the Swansea Bay media
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Online BBC
Lembit goes - Liberal Democrat Lembit Opik loses Montgomeryshire. Click
Hain's plea - Peter Hain's work together call. Click
Out west - Labour wins Swansea West by 504 votes. Click
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Online South Wales Evening Post Click
Plaid win - Plaid hold Carmarthen East and Dinefwr on dramatic night. Click
Brown bid - Brown 'will try to form coalition government'. Click
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Links Twitter | Website
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Wednesday, February 3, 2010
Highlights from today’s Swansea Bay media
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PR success A story based on an Andy Pearson press release appears in the just-out February edition of Swansea Life magazine – Laverbread and Curry (Swansea Business Show, Zaal restaurant)
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Print South Wales Evening Post
Lead story - Threat to 100 jobs – axe looming over teachers as Swansea Council budget falls.
Key opinion - Gordon Brown’s proportional representation referendum plan: “It’s a bit late now.”
Promo power - The first Gorseinon Food Festival is to take place on April 24. Tuck in, folks!
Don’t miss - RBS 6 Nations pull-out … or, if romance is more your thing, two pages of gift ideas for Valentine’s Day, including goods from Lush, Comet, HMV, Boots and Laura Ashley.
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Broadcast Swansea Sound
Key local story - RBS 6 Nations: Wales will be able to select full-back Lee Byrne this weekend after his “16th man” ban was overturned. Expect a team announcement at around 1pm.
Publicity power - Llanelli’s Waterside Half Marathon is due on March 7 thanks to Human Being Active, Fusion gyms and Carmarthenshire Council. Register online via Swansea Sound - http://bit.ly/9wLnCq
You heard it here - Katie Price and Alex Reid have been married in a Vegas “quickie”. Magazine photo team in tow.
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Online www.walesonline.co.uk
Recommended - The pothole road map of Wales … with an online form to submit pothole sightings direct to Media Wales – “If you can take a photo of the pothole that's even better!” Hit http://bit.ly/6Su8fR
Publicity power - Virtual Fair: An innovative retail advertising platform for west Wales stores, including Max Evans, Dreamtime Beds - http://bit.ly/ap1Gw7
Key story - An historic vote will be held on February 9 to request a referendum on new law-making powers for the National Assembly - http://bit.ly/deK6xL
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PR success A story based on an Andy Pearson press release appears in the just-out February edition of Swansea Life magazine – Laverbread and Curry (Swansea Business Show, Zaal restaurant)
...
Print South Wales Evening Post
Lead story - Threat to 100 jobs – axe looming over teachers as Swansea Council budget falls.
Key opinion - Gordon Brown’s proportional representation referendum plan: “It’s a bit late now.”
Promo power - The first Gorseinon Food Festival is to take place on April 24. Tuck in, folks!
Don’t miss - RBS 6 Nations pull-out … or, if romance is more your thing, two pages of gift ideas for Valentine’s Day, including goods from Lush, Comet, HMV, Boots and Laura Ashley.
...
Broadcast Swansea Sound
Key local story - RBS 6 Nations: Wales will be able to select full-back Lee Byrne this weekend after his “16th man” ban was overturned. Expect a team announcement at around 1pm.
Publicity power - Llanelli’s Waterside Half Marathon is due on March 7 thanks to Human Being Active, Fusion gyms and Carmarthenshire Council. Register online via Swansea Sound - http://bit.ly/9wLnCq
You heard it here - Katie Price and Alex Reid have been married in a Vegas “quickie”. Magazine photo team in tow.
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Online www.walesonline.co.uk
Recommended - The pothole road map of Wales … with an online form to submit pothole sightings direct to Media Wales – “If you can take a photo of the pothole that's even better!” Hit http://bit.ly/6Su8fR
Publicity power - Virtual Fair: An innovative retail advertising platform for west Wales stores, including Max Evans, Dreamtime Beds - http://bit.ly/ap1Gw7
Key story - An historic vote will be held on February 9 to request a referendum on new law-making powers for the National Assembly - http://bit.ly/deK6xL
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Thursday, January 28, 2010
Swansea Bay election coverage goes tabloid
Joy of General Election joys - Councillor Peter May has delivered another mock news publication.
The Lib-Dem hope is publishing his heart out in his bid to oust Labour from Swansea West.
A few days ago Media Master reported on the former maths teacher's cheeky mag - http://bit.ly/9QwG4M.
Today the Media Master letter box was penetrated by Swansea West News, a red-top tabloid lookalike.
In traditional demographic terms, it has the look which suggests Andy Capp-style left-wing fodder.
It's got a screaming headline - in black and red - which has a dig at Gordon Brown, George W Bush and Tony Blair. Over some incident concerning Iraq.
It's got a front page promo panel claiming that Swansea Bay families would be quids in with Nick Clegg in No 10.
Inside there's a cleverly presented editorial comment column which has a smidgen of Lib-Dem bias.
The back page peters out a little disappointingly, without any element of Premiership football scandal.
However, praise is due to Councillor May for doing a few things rival Swansea West candidates aren't - at least not at this abode ... 1 Communicating, 2 Being light-hearted, 3 Flatteringly using media know-how to deliver a message.
He shows that there's life in the old tabloid yet - even if it is only four pages thick and is printed in the England by a company headed by a dyed-in-the-wool Tory and slashing jobs.
The Lib-Dem hope is publishing his heart out in his bid to oust Labour from Swansea West.
A few days ago Media Master reported on the former maths teacher's cheeky mag - http://bit.ly/9QwG4M.
Today the Media Master letter box was penetrated by Swansea West News, a red-top tabloid lookalike.
In traditional demographic terms, it has the look which suggests Andy Capp-style left-wing fodder.
It's got a screaming headline - in black and red - which has a dig at Gordon Brown, George W Bush and Tony Blair. Over some incident concerning Iraq.
It's got a front page promo panel claiming that Swansea Bay families would be quids in with Nick Clegg in No 10.
Inside there's a cleverly presented editorial comment column which has a smidgen of Lib-Dem bias.
The back page peters out a little disappointingly, without any element of Premiership football scandal.
However, praise is due to Councillor May for doing a few things rival Swansea West candidates aren't - at least not at this abode ... 1 Communicating, 2 Being light-hearted, 3 Flatteringly using media know-how to deliver a message.
He shows that there's life in the old tabloid yet - even if it is only four pages thick and is printed in the England by a company headed by a dyed-in-the-wool Tory and slashing jobs.
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