Showing posts with label Tony Blair. Show all posts
Showing posts with label Tony Blair. Show all posts

Thursday, January 28, 2010

Swansea Bay election coverage goes tabloid

Joy of General Election joys - Councillor Peter May has delivered another mock news publication.
The Lib-Dem hope is publishing his heart out in his bid to oust Labour from Swansea West.
A few days ago Media Master reported on the former maths teacher's cheeky mag - http://bit.ly/9QwG4M.
Today the Media Master letter box was penetrated by Swansea West News, a red-top tabloid lookalike.
In traditional demographic terms, it has the look which suggests Andy Capp-style left-wing fodder.
It's got a screaming headline - in black and red - which has a dig at Gordon Brown, George W Bush and Tony Blair. Over some incident concerning Iraq.
It's got a front page promo panel claiming that Swansea Bay families would be quids in with Nick Clegg in No 10.
Inside there's a cleverly presented editorial comment column which has a smidgen of Lib-Dem bias.
The back page peters out a little disappointingly, without any element of Premiership football scandal.
However, praise is due to Councillor May for doing a few things rival Swansea West candidates aren't - at least not at this abode ... 1 Communicating, 2 Being light-hearted, 3 Flatteringly using media know-how to deliver a message.
He shows that there's life in the old tabloid yet - even if it is only four pages thick and is printed in the England by a company headed by a dyed-in-the-wool Tory and slashing jobs.