Danny Illingworth is using all his PR nous to lure punters to his Sunday carveries.
The big South African has a great reputation in culinary circles – and now he’s becoming a key element in the marketing activity at the Village Hotel, Swansea.
His appearance in the autumn edition of Community Times Mumbles saw carvery customers rocket.
And he’s back in the forthcoming edition, due to circulate door-to-door around Mumbles in the next couple of weeks.
His latest PR technique – aided by Effective Communication – is two pronged.
One, he will be featured in the little glossy mag giving recipe tips. Two, he will be offering a competition prize – win a Sunday carvery for four at the Village.
The activity will be back up by a full-page advertisement for Sunday lunches at the rather splendid SA1 venue.
Well done, Danny, and keep up the good work … in AND out of the kitchen.
Showing posts with label Active Swansea. Show all posts
Showing posts with label Active Swansea. Show all posts
Tuesday, November 23, 2010
Friday, September 10, 2010
Henson gimmick is a Wales masterstroke
Welsh expertise in marketing, promotion and PR has come a long way since John Toshack posed with Barry John and Gareth Edwards on the Cardiff Arms Park turf.
A black and white image of that early 70s rendezvous - with all three in loose-fitting cotton Wales rugby jerseys and Tosh clutching a brown leather oval ball - adorns a wall of Pontcanna's Cameo Club.
It was there for all to admire yesterday as Effective Communication colleagues met to discuss fabulous plans for a key area of our business.
I wonder if Gavin Henson's new promo shot for Wales' latest Under Armour skin will be in the bistros and cappuccino haunts of Cefneithin, Blaengwynfi and Tonyrefail in years to come?
Probably not - but it's everywhere now! A few puzzled sentences of reaction from past and present Wales internationals has ensured that.
Gimmick
Others have been a little more informed in their pronouncements: "It's a good sales gimmick."
And in Welsh rugby's professional era we should expect many more examples of such creative thinking, activity which encourages media-friendly mild outrage.
Those involved in top-flight Welsh rugby know the sport is a dog-eat-dog pressurised world of hirings, firings, hard-fought commercial deals, tight margins and underwhelming ticket sales.
The players know full well that promotional activity is key - if the Henson stunt does have a negative effect on the sensitivities of a few then more fool them.
Just contrast the number of fans at tonight's Ospreys-Treviso game with the number of people around the UK who know what Wales'new shirt looks like, who the sponsor is, who the manufacturer is and which rugby star's on Stricty Come Dancing.
No contest. Yet despite this being the Italian club's (slightly) historic first Magners League appearance on British or Irish soil what creative energy have the Welsh galacticos put into getting bums on seats at the Liberty Stadium today? Put up Scott Johnson and a few players at a Tuesday press conference by the looks of it.
It's 2010 not the days of It's a Knockout. Publicity images of three guys with a ball in front of an empty stand now do little to trigger merchandise sales and to raise profile.
The Henson stunt is a masterstroke. Well done to all concerned.
A black and white image of that early 70s rendezvous - with all three in loose-fitting cotton Wales rugby jerseys and Tosh clutching a brown leather oval ball - adorns a wall of Pontcanna's Cameo Club.
It was there for all to admire yesterday as Effective Communication colleagues met to discuss fabulous plans for a key area of our business.
I wonder if Gavin Henson's new promo shot for Wales' latest Under Armour skin will be in the bistros and cappuccino haunts of Cefneithin, Blaengwynfi and Tonyrefail in years to come?
Probably not - but it's everywhere now! A few puzzled sentences of reaction from past and present Wales internationals has ensured that.
Gimmick
Others have been a little more informed in their pronouncements: "It's a good sales gimmick."
And in Welsh rugby's professional era we should expect many more examples of such creative thinking, activity which encourages media-friendly mild outrage.
Those involved in top-flight Welsh rugby know the sport is a dog-eat-dog pressurised world of hirings, firings, hard-fought commercial deals, tight margins and underwhelming ticket sales.
The players know full well that promotional activity is key - if the Henson stunt does have a negative effect on the sensitivities of a few then more fool them.
Just contrast the number of fans at tonight's Ospreys-Treviso game with the number of people around the UK who know what Wales'new shirt looks like, who the sponsor is, who the manufacturer is and which rugby star's on Stricty Come Dancing.
No contest. Yet despite this being the Italian club's (slightly) historic first Magners League appearance on British or Irish soil what creative energy have the Welsh galacticos put into getting bums on seats at the Liberty Stadium today? Put up Scott Johnson and a few players at a Tuesday press conference by the looks of it.
It's 2010 not the days of It's a Knockout. Publicity images of three guys with a ball in front of an empty stand now do little to trigger merchandise sales and to raise profile.
The Henson stunt is a masterstroke. Well done to all concerned.
Friday, August 20, 2010
Radio, golf ... and Royal Porthcawl bacon butties
Ever fancied dipping a toe into local radio advertising?
Well, South Wales' new kid on the broadcasting block is offering an innovative trial run opportunity.
It features an ad package, membership of a new business club, online presence, a round of golf and a lively networking session.
South Wales Radio account manager Matthew Anderson revealed all when we sat down for a cuppa in the Uplands Diner, Swansea.
His offer applies to all the local and regional stations in the group - Bay Radio (covering Swansea Bay), Scarlet FM (Llanelli), Radio Carmarthenshire, Bridge FM (Bridgend), Radio Pembrokeshire, Radio Ceredigion and Nation (South Wales).
He said that for £450 each business will get 50 half-minute ads shared between one or two stations. You'll also be a launch member of the Swansea Wales Radio Business Club which he'd like to develop strongly through 2010 with offers and gatherings.
The deal includes a rather attractive event at the Royal Porthcawl Golf Club on Tuesday, November 9. There's coffee and bacon rolls to start, a shotgun start for the four-man teams, 18 holes, dinner in the clubhouse then a presentation and auction/raffle with charity and celebrity hooks.
It's a pleasurable way for Matthew to attract some new business - and it sounds like an effective way for golfers to network and gain radio exposure.
I'll be preparing a brief today for Effective Communication clients but if you'd like more info just give me a shout.
Matthew, by the way, was previously seen on the South Wales media circuit as an account manager with Swansea Bay Business Life. I get the impression he's relishing the new challenge.
South Wales Radio group. Monthly reach stats include: Bay - 55,000, Bridge - 48,000, Nation - 143,000
Well, South Wales' new kid on the broadcasting block is offering an innovative trial run opportunity.
It features an ad package, membership of a new business club, online presence, a round of golf and a lively networking session.
South Wales Radio account manager Matthew Anderson revealed all when we sat down for a cuppa in the Uplands Diner, Swansea.
His offer applies to all the local and regional stations in the group - Bay Radio (covering Swansea Bay), Scarlet FM (Llanelli), Radio Carmarthenshire, Bridge FM (Bridgend), Radio Pembrokeshire, Radio Ceredigion and Nation (South Wales).
He said that for £450 each business will get 50 half-minute ads shared between one or two stations. You'll also be a launch member of the Swansea Wales Radio Business Club which he'd like to develop strongly through 2010 with offers and gatherings.
The deal includes a rather attractive event at the Royal Porthcawl Golf Club on Tuesday, November 9. There's coffee and bacon rolls to start, a shotgun start for the four-man teams, 18 holes, dinner in the clubhouse then a presentation and auction/raffle with charity and celebrity hooks.
It's a pleasurable way for Matthew to attract some new business - and it sounds like an effective way for golfers to network and gain radio exposure.
I'll be preparing a brief today for Effective Communication clients but if you'd like more info just give me a shout.
Matthew, by the way, was previously seen on the South Wales media circuit as an account manager with Swansea Bay Business Life. I get the impression he's relishing the new challenge.
South Wales Radio group. Monthly reach stats include: Bay - 55,000, Bridge - 48,000, Nation - 143,000
Tuesday, April 20, 2010
AM's backing so good for Swansea Bay media folk
Now based in Port Talbot town centre after losing their Afan Lido base to fire, the broadcast crew have some good reasons to celebrate.
Indeed, a press release from Dr Gibbons is headlined: "Grant award tops great month for Afan FM."
It follows the success Afan enjoyed in becoming one of six community radio stations to receive grant funding from the Welsh Assembly Government’s Community Radio Fund.
The announcement, made by Culture Minister Alun Ffred Jones, saw Afan get a share of the £100,000 fund.
The stations were chosen for their commitment to their communities in a number of areas, including; encouraging healthy lifestyles, promoting training and social enterprise for excluded and vulnerable people.
Dr Gibbons told Media Master: “The receipt of this grant caps a great month for Afan FM as they have also recently received The High Sheriff of West Glamorgan award.
"I've been an enthusiastic supporter of Afan since the idea was first mentioned. I know many people have put in a lot of time and effort to deliver this community resource, and they should be commended for their work
“Afan FM plays a valuable role reflecting the issues affecting people living in our community particularly our younger citizens.
"The station is more than the sum of it parts as it also provides opportunities for residents to gain new skills by volunteering for the station and - in some cases - to gain employment."
Dr Gibbons is pictured with with Afan FM's Rachel Harrison and Hash Piperdy.
For the record, other community stations to receive a share of the WAG fund included BRFM in Blaenau Gwent, Tudno FM in Llandudno, Bro Radio in the Vale of Glamorgan, GTFM in Pontypridd and Calon FM in Wrexham.
Persimmon builds South Wales media hopes
Our friends at Real Radio have launched another of the big promotions they're so keen on.
It's another lively example of how commercial partners can benefit when they hop into bed with the media. Such publicity options are always worth considering - they're certainly a more discreet sell than traditional advertising.
In the case of the new Real Radio Renegade, the sponsor is Persimmon Homes.
The listener competition is being promoted as a hunt for the Renegade ... and a chance to win a share of £100,000.
Every weekday from 8-10am, noon-2pm and 4-6pm, the station is broadcasting clues to the Renegade's whereabouts. There are even photo clues such as today's - click.
The competition is a multi-media experience that sees Real build nicely on a good idea.
For Persimmon, it means plenty of exposure. In return, they're offering some special deals.
Offers include selected homes across South Wales from £142,000, including conservatory flooring and blinds, some wardrobes, kitchen appliances and legal fees.
It's another lively example of how commercial partners can benefit when they hop into bed with the media. Such publicity options are always worth considering - they're certainly a more discreet sell than traditional advertising.
In the case of the new Real Radio Renegade, the sponsor is Persimmon Homes.
The listener competition is being promoted as a hunt for the Renegade ... and a chance to win a share of £100,000.
Every weekday from 8-10am, noon-2pm and 4-6pm, the station is broadcasting clues to the Renegade's whereabouts. There are even photo clues such as today's - click.
The competition is a multi-media experience that sees Real build nicely on a good idea.
For Persimmon, it means plenty of exposure. In return, they're offering some special deals.
Offers include selected homes across South Wales from £142,000, including conservatory flooring and blinds, some wardrobes, kitchen appliances and legal fees.
Sunday, March 28, 2010
Buzz flies media flag for South Wales comedy
Out now ... a splendid new edition of South Wales ents and leisure mag Buzz. Catch it electronically by clicking here.
Comedian Paul Merton appears on the cover. That's convenient as the Media Master will be taking in his forthcoming improv show at the Grand Theatre, Swansea. Shame it clashes with the Taliesin showing of Ian Dury biopic Sex & Drugs & Rock & Roll ... but you can't have it all ways.
Illustrating how live comedy is doing remarkably good business at the moment, there are also features on the likes of Reginald D Hunter, Katy Brand, Rhod Gilbert and the Machynlleth Comedy Festival.
In other fields, there's a healthy preview for the annual Mumbles Mostly Blues and Jazz Festival, an exceptionally tempting ad inviting us all to see modmeisters The Lambrettas in The Rhondda and - thanks to an Andy Pearson Publicity press release - a pleasing mention of The Storys' final gig in Swansea this summer.
Buzz is a beacon of quality in the South Wales ents market. Keep up the good work, all concerned!
Comedian Paul Merton appears on the cover. That's convenient as the Media Master will be taking in his forthcoming improv show at the Grand Theatre, Swansea. Shame it clashes with the Taliesin showing of Ian Dury biopic Sex & Drugs & Rock & Roll ... but you can't have it all ways.
Illustrating how live comedy is doing remarkably good business at the moment, there are also features on the likes of Reginald D Hunter, Katy Brand, Rhod Gilbert and the Machynlleth Comedy Festival.
In other fields, there's a healthy preview for the annual Mumbles Mostly Blues and Jazz Festival, an exceptionally tempting ad inviting us all to see modmeisters The Lambrettas in The Rhondda and - thanks to an Andy Pearson Publicity press release - a pleasing mention of The Storys' final gig in Swansea this summer.
Buzz is a beacon of quality in the South Wales ents market. Keep up the good work, all concerned!
Swansea newspaper design tweak beds in with soccer promo
Swansea Bay's only free weekly newspaper has had a design tweak.
The Swansea Herald of Wales now packs a slightly more newsy punch.
Gone is the over-reliance on big photos; back are pages with a story count more traditionally associated with local papers.
It's still material that's been lifted from sister title the South Wales Evening Post, but it's an improvement nonetheless.
The latest edition - datelined March 25 - comes swaddled in a four-page wraparound plugging the Post's World Cup soccer-themed sticker collection.
Presumably a promotion brokered by parent company Northcliffe Media, Dream Final 2010 bears none of the preciously guarded logos associated with officially sanctioned Fifa merchandise. Hence, no national crests on the players' kits, no mention of this summer's World Cup and no photo of the famous trophy.
More disappointing is the apparent lack of commercial opportunity offered to local traders. It would've been good to see Messers Tevez, Ribery, Rooney, Torres and Ronaldo help fan the flames of Swansea Bay trade - even through some simple in-paper ad sponsorship. Perhaps that's still to come.
Anyhow, back to the Herald's refreshed news pages. The extra content makes the whole package a lot more readable and will make it easier for ad sales staff to convince potential customers to invest in newspaper space.
It also means there's a comfortable feel to the plethora of plugs for Evening Post features.
Best ad: Renault Swansea, specifically their use of a spanner-wielding Playmobil-style character. Stands out a country mile.
Worst ad: Bunnies "health club". Why continue with such seedy stuff?
The Swansea Herald of Wales now packs a slightly more newsy punch.
Gone is the over-reliance on big photos; back are pages with a story count more traditionally associated with local papers.
It's still material that's been lifted from sister title the South Wales Evening Post, but it's an improvement nonetheless.
The latest edition - datelined March 25 - comes swaddled in a four-page wraparound plugging the Post's World Cup soccer-themed sticker collection.
Presumably a promotion brokered by parent company Northcliffe Media, Dream Final 2010 bears none of the preciously guarded logos associated with officially sanctioned Fifa merchandise. Hence, no national crests on the players' kits, no mention of this summer's World Cup and no photo of the famous trophy.
More disappointing is the apparent lack of commercial opportunity offered to local traders. It would've been good to see Messers Tevez, Ribery, Rooney, Torres and Ronaldo help fan the flames of Swansea Bay trade - even through some simple in-paper ad sponsorship. Perhaps that's still to come.
Anyhow, back to the Herald's refreshed news pages. The extra content makes the whole package a lot more readable and will make it easier for ad sales staff to convince potential customers to invest in newspaper space.
It also means there's a comfortable feel to the plethora of plugs for Evening Post features.
Best ad: Renault Swansea, specifically their use of a spanner-wielding Playmobil-style character. Stands out a country mile.
Worst ad: Bunnies "health club". Why continue with such seedy stuff?
Sunday, March 14, 2010
Business show lures Swansea media folk ... and others!
Well done to Swansea radio blogger Mike Leahy for his efforts in staging the Swansea Business Show 2010.
It took place on Friday at the LC and brought out a few notable media individuals.
They included the South Wales Evening Post business reporter Rupe "The Scoop" Hall, editions of the new-look Carmarthenshire Life magazine and a dynamo from further east, Prabhjote Chada.
The latter is an interesting fella, new to many on the Swansea media circuit.
He seems to have more energy than the National Grid and more ideas than a Government think-tank.
In media terms, he's involved with community broadcaster Radio Cardiff. He broadcasts on the subjects to business and gadgets-made-simple ... and he's doing a good job by all accounts.
Prab's also launched Cardiff Business Online, a directory with a difference. Check out the funky logo right here.
An honourable mention, too, for others listed in the show's guidebook.
They all helped to stage a colourful and varied show. Well done on all your efforts ... and don't forget where to come if you need to publicise your enterprise further - or if you need writing or newsletter services of any description.
They included: AIMS Accountancy for Business, Aquatherm Plumbing and Heating, Atech Graphics, Barry Training Services, Beach Software, Biz Mobiles, BNI, BCS Media, Business Sense, Call Catchers, Celtic Wine, Chwarae Teg, Clickbridge, Costco, Colourbox, Compare Wales, CTS Engineering, Davies and Co accountants, Dragon Innovation, Dividend Training, Dylan Thomas Experience, Dynamic Rock, E-crime Wales, 4 Networking, the Federation of Small Businesses, Flexible Support for Small Business, Giles Insurance, Green Dragon Energy, Inspiration, IntroBiz, ISO in a Box, Jakson Lee, LEAD Wales, Life Photography, Mac Guru Wales, Noremac Hygiene, NFU Mutual Insurance, Photographs Of, Ramada Jarvis Hotel, SIFE Bright Futures, Star in a Jar, Stupid Tuesdays, Swansea Business College, Swansea College, Swansea University American Football team, Sue Preston Hypnotherapy, Taybarns, Teimlo, Total Building Controls, Trevor Lewis Signs, Utility Warehouse, Valley design, Veritas Language Solutions, The Steven Williams Practice, the Welsh Business Show, Wolfestone Translation and the Zaal restaurant.
It took place on Friday at the LC and brought out a few notable media individuals.
They included the South Wales Evening Post business reporter Rupe "The Scoop" Hall, editions of the new-look Carmarthenshire Life magazine and a dynamo from further east, Prabhjote Chada.
The latter is an interesting fella, new to many on the Swansea media circuit.
He seems to have more energy than the National Grid and more ideas than a Government think-tank.
In media terms, he's involved with community broadcaster Radio Cardiff. He broadcasts on the subjects to business and gadgets-made-simple ... and he's doing a good job by all accounts.
Prab's also launched Cardiff Business Online, a directory with a difference. Check out the funky logo right here.
An honourable mention, too, for others listed in the show's guidebook.
They all helped to stage a colourful and varied show. Well done on all your efforts ... and don't forget where to come if you need to publicise your enterprise further - or if you need writing or newsletter services of any description.
They included: AIMS Accountancy for Business, Aquatherm Plumbing and Heating, Atech Graphics, Barry Training Services, Beach Software, Biz Mobiles, BNI, BCS Media, Business Sense, Call Catchers, Celtic Wine, Chwarae Teg, Clickbridge, Costco, Colourbox, Compare Wales, CTS Engineering, Davies and Co accountants, Dragon Innovation, Dividend Training, Dylan Thomas Experience, Dynamic Rock, E-crime Wales, 4 Networking, the Federation of Small Businesses, Flexible Support for Small Business, Giles Insurance, Green Dragon Energy, Inspiration, IntroBiz, ISO in a Box, Jakson Lee, LEAD Wales, Life Photography, Mac Guru Wales, Noremac Hygiene, NFU Mutual Insurance, Photographs Of, Ramada Jarvis Hotel, SIFE Bright Futures, Star in a Jar, Stupid Tuesdays, Swansea Business College, Swansea College, Swansea University American Football team, Sue Preston Hypnotherapy, Taybarns, Teimlo, Total Building Controls, Trevor Lewis Signs, Utility Warehouse, Valley design, Veritas Language Solutions, The Steven Williams Practice, the Welsh Business Show, Wolfestone Translation and the Zaal restaurant.
Monday, March 1, 2010
Swansea Bay broadcaster goes digi
Neath-based Nation Radio celebrated St David’s Day by expanding its coverage through digital radio. The regional station, which plays new music and classic tracks, has invested in the platform after requests from listeners.
Fans had been telling bosses at Town and Country Broadcasting that they wanted to listen in areas where its FM transmission is low or non-existent.
Nation is available on 107.3FM in Swansea and southwest Wales.
Station programmer Ben Evans said: "The investment means we can now be heard on the DAB digital radio platform in Swansea, Neath, Port Talbot, Carmarthenshire, Bridgend, Cardiff, the Vale of Glamorgan, Newport, Monmouth, Abergavenny, Aberdare, Ebbw Vale, Bristol and Bath.
"Nation is already on a fast track to success having grown its audience by three times in 12 months - making us one of the UK's fastest growing radio stations. We're Wales’ most popular station on Facebook, with 6,000 fans."
Fans had been telling bosses at Town and Country Broadcasting that they wanted to listen in areas where its FM transmission is low or non-existent.
Nation is available on 107.3FM in Swansea and southwest Wales.
Station programmer Ben Evans said: "The investment means we can now be heard on the DAB digital radio platform in Swansea, Neath, Port Talbot, Carmarthenshire, Bridgend, Cardiff, the Vale of Glamorgan, Newport, Monmouth, Abergavenny, Aberdare, Ebbw Vale, Bristol and Bath.
"Nation is already on a fast track to success having grown its audience by three times in 12 months - making us one of the UK's fastest growing radio stations. We're Wales’ most popular station on Facebook, with 6,000 fans."
Wednesday, February 3, 2010
Swansea Bay media's Haiti help continues
The fine folk at Radio Tircoed (http://www.radiotircoed.com/) welcomed me into their midst yesterday - and an educational visit it was too (for me, not them).
Station manager Phil England was at the controls of his morning show, accompanied by sidekick-for-the-day Caroline Carpenter.
As well as providing the usual mix of chat, travel info, weather and news, they were getting heartily stuck into promoting day one of the UK-wide local radio Hope for Haiti auction. Swansea Sound and The Wave are also involved.
As the day progressed it turned into a fine effort. Tickets to see song-and-dance quartet JLS went for £650, for instance.
Today's lots include items from the likes of Harry Connick Jr, La Roux and Avril Lavigne. Tomorrow's items include goods from Will Young, Nelly Furtado, Nickelback and many more.
Tircoed's national link is sitting comfortably with the station's community ethos. The walls of their studio are lined with business cards and publicity for local entertainers and business people who have found popularity on their respective Swansea Bay circuits.
They include Andrew Harley and his Kings of Cool Show (http://bit.ly/aNpwxm), and Loughor-based violin restorer John Carpenter (http://www.johncarpenterviolins.co.uk/).
Today's top news story was about a Welsh assembly vote next week enabling AMs to trigger the process for a referendum on further powers.
And all this week The Morning Show is playing two Carpenters double-plays, marking the February 4 anniversary of Karen Carpenter's 1983 death.
On FM, incidentally, you can tune in to Tircoed on 106.5.
Station manager Phil England was at the controls of his morning show, accompanied by sidekick-for-the-day Caroline Carpenter.
As well as providing the usual mix of chat, travel info, weather and news, they were getting heartily stuck into promoting day one of the UK-wide local radio Hope for Haiti auction. Swansea Sound and The Wave are also involved.
As the day progressed it turned into a fine effort. Tickets to see song-and-dance quartet JLS went for £650, for instance.
Today's lots include items from the likes of Harry Connick Jr, La Roux and Avril Lavigne. Tomorrow's items include goods from Will Young, Nelly Furtado, Nickelback and many more.
Tircoed's national link is sitting comfortably with the station's community ethos. The walls of their studio are lined with business cards and publicity for local entertainers and business people who have found popularity on their respective Swansea Bay circuits.
They include Andrew Harley and his Kings of Cool Show (http://bit.ly/aNpwxm), and Loughor-based violin restorer John Carpenter (http://www.johncarpenterviolins.co.uk/).
Today's top news story was about a Welsh assembly vote next week enabling AMs to trigger the process for a referendum on further powers.
And all this week The Morning Show is playing two Carpenters double-plays, marking the February 4 anniversary of Karen Carpenter's 1983 death.
On FM, incidentally, you can tune in to Tircoed on 106.5.
Sunday, January 31, 2010
Media folk's Swansea chance to mull over BBC
Media folk are encouraged to pop into Swansea University next week.
February 8 brings a little teatime treat - an open-to-all presentation by one of the UK's most respected broadcasting academics
And Andrew Crisell's ever-topical subject for Swansea will be the BBC and how it may evolve.
The lecturer is professor of broadcasting at Sunderland University. He is the author of three books on broadcasting, editor of another and contributor to many.
Other roles have included editorial board membership of the Radio Journal and the Journal of Media Business Studies.
He arrives in Swansea Bay with the BBC under more scrutiny than ever, with concerns including everything from its local news coverage to its top talent's multi-million pound pay.
So well done to the Uni's Research Institute for Arts and Humanities. It's they who've brought Crisell here and it's they who are promoting this public lecture, entitles Auntie’s looking sickly: the last days of public service broadcasting.
It's in the Wallace Building, the large place to the left of the Uni's main entrance drive.
Admission's free and everyone's welcome. Get there by 5.15 pm to enjoy refreshments.
More
Uni - riah@swansea.ac.uk
Andrew Crisell - http://bit.ly/dcQWPw
February 8 brings a little teatime treat - an open-to-all presentation by one of the UK's most respected broadcasting academics
And Andrew Crisell's ever-topical subject for Swansea will be the BBC and how it may evolve.
The lecturer is professor of broadcasting at Sunderland University. He is the author of three books on broadcasting, editor of another and contributor to many.
Other roles have included editorial board membership of the Radio Journal and the Journal of Media Business Studies.
He arrives in Swansea Bay with the BBC under more scrutiny than ever, with concerns including everything from its local news coverage to its top talent's multi-million pound pay.
So well done to the Uni's Research Institute for Arts and Humanities. It's they who've brought Crisell here and it's they who are promoting this public lecture, entitles Auntie’s looking sickly: the last days of public service broadcasting.
It's in the Wallace Building, the large place to the left of the Uni's main entrance drive.
Admission's free and everyone's welcome. Get there by 5.15 pm to enjoy refreshments.
More
Uni - riah@swansea.ac.uk
Andrew Crisell - http://bit.ly/dcQWPw
Friday, January 29, 2010
Highlights from today’s Swansea Bay media
...
Broadcast Real Radio
Key local sport - Ospreys officials face European rugby union governing body ERC today in the Heineken Cup 16-man controversy.
Publicity power - Valentine’s Day is already on the minds of Real Radio folk … check out a Q&A with breakfast show presenter Tony Wright at http://bit.ly/bYqYdZ ... Q - If you could choose any Valentine’s date with a celebrity, who would it be? A - My mate John Barrowman; imagine what the papers would say!
You heard it here - Celebrity Big Brother’s latest winner is due to be decided tonight – the favourite is Jordan’s boyfriend.
...
Print Llanelli Star
Lead story - The family of 17-year-old heroin victim Hannah Meredith reveal how they plan to help other families avoid drugs tragedy.
Outreach work - The Wave breakfast show presented Badger is pictured after giving a talk to media studies students at Coleg Sir Gar. He’s invited them back to the station’s Gowerton studios.
Ad power - Nice to see a strong local firm capitalizing on a bright newspaper idea: Atech Signs take out a full page in a supplement celebrating the century’s first decade..
And from further west - After vandal attacks, two schools are to get security fencing – Carmarthen Journal; Pembroke’s Chevron refinery has job cut fears – Western Telegraph; Aberystwyth police blamed for the collapse of a drugs case – Cambrian News.
...
Online http://news.bbc.co.uk
Southwest Wales lead story - A head teacher convicted of nine counts of sexually assaulting girls in his care loses his appeal against conviction – http://bit.ly/9JbwtR
Publicity power - Some bright jobs news for Llanelli car parts plant ThyssenKrupp Tallent - http://bit.ly/cS4Q5M
Recommended - Scarlets boss Nigel Davies says his side will travel to Toulon for their Amlin Challenge Cup quarter-final confident of claiming victory - http://bit.ly/9jTyMT
Broadcast Real Radio
Key local sport - Ospreys officials face European rugby union governing body ERC today in the Heineken Cup 16-man controversy.
Publicity power - Valentine’s Day is already on the minds of Real Radio folk … check out a Q&A with breakfast show presenter Tony Wright at http://bit.ly/bYqYdZ ... Q - If you could choose any Valentine’s date with a celebrity, who would it be? A - My mate John Barrowman; imagine what the papers would say!
You heard it here - Celebrity Big Brother’s latest winner is due to be decided tonight – the favourite is Jordan’s boyfriend.
...
Print Llanelli Star
Lead story - The family of 17-year-old heroin victim Hannah Meredith reveal how they plan to help other families avoid drugs tragedy.
Outreach work - The Wave breakfast show presented Badger is pictured after giving a talk to media studies students at Coleg Sir Gar. He’s invited them back to the station’s Gowerton studios.
Ad power - Nice to see a strong local firm capitalizing on a bright newspaper idea: Atech Signs take out a full page in a supplement celebrating the century’s first decade..
And from further west - After vandal attacks, two schools are to get security fencing – Carmarthen Journal; Pembroke’s Chevron refinery has job cut fears – Western Telegraph; Aberystwyth police blamed for the collapse of a drugs case – Cambrian News.
...
Online http://news.bbc.co.uk
Southwest Wales lead story - A head teacher convicted of nine counts of sexually assaulting girls in his care loses his appeal against conviction – http://bit.ly/9JbwtR
Publicity power - Some bright jobs news for Llanelli car parts plant ThyssenKrupp Tallent - http://bit.ly/cS4Q5M
Recommended - Scarlets boss Nigel Davies says his side will travel to Toulon for their Amlin Challenge Cup quarter-final confident of claiming victory - http://bit.ly/9jTyMT
£1.2m win will trigger Swansea Bay media interest
Expect some pretty slick PR some time soon on behalf of Llantrisant's Royal Mint.
The Swansea Bay media - old school and new style - won't be immune when global public relations leader Porter Novelli takes up the baton.
The company's London office has just scooped a £1.2m contract to ensure that reputation of the Mint is spit-and-polished.
The four-year tie-up is specifically aimed at services to support PR activities for commemorative coin releases and corporate. Twelve operators tussled for the brief late last year and the contract award has just been made.
2009 saw PRWeek name Porter Novelli as the agency to watch and honoured them with its Innovation of the Year award.
Founded in Washington DC 38 years ago, their expertise and experience encompasses health care, consumer marketing, corporate affairs, technology, public affairs, digital media and social media.
Their website blurb states: "We have a passion for new and emerging companies and represent some of today’s most exciting and innovative organizations, like South by Southwest and Bluetooth, as well as such leading global brands as PepsiCo, HP, Procter & Gamble and Sony. Timberland, Walmart, McDonald’s, Chevron and British Telecom have benefited from their work.
They have 100 offices in 60 countries.
To begin to comprehend its strength, check out http://www.porternovelli.com/ and look under Portfolio where you'll discover how BMW asked them to handle to 5 Series launch.
Novelli's challenge was to pitch the series to European lifestyle media, present a film as a unique communication platform and to promote BMW through an innovative marketing campaign.
The film starred actress and high-fashion model Nadja Auermann who attracted international press attention.
It was shot in LA - with the press in tow, of course - and received an exclusive screening for international press at Cannes during the International Film Festival.
The Mint, meanwhile, has already raised its game in these super-competitive post-Millennial times. Check out http://www.royalmint.com/.
It's the world's leading export mint, making coins and medals for around 60 countries every year.
Its first responsibility remains to make and distribute UK coins and medals.
Journalists across Swansea Bay can anticipate some innovative ways of engagement ... and you can expect a page lead announcing the Mint-Novelli partnership in the Western Mail rather soon.
The Swansea Bay media - old school and new style - won't be immune when global public relations leader Porter Novelli takes up the baton.
The company's London office has just scooped a £1.2m contract to ensure that reputation of the Mint is spit-and-polished.
The four-year tie-up is specifically aimed at services to support PR activities for commemorative coin releases and corporate. Twelve operators tussled for the brief late last year and the contract award has just been made.
2009 saw PRWeek name Porter Novelli as the agency to watch and honoured them with its Innovation of the Year award.
Founded in Washington DC 38 years ago, their expertise and experience encompasses health care, consumer marketing, corporate affairs, technology, public affairs, digital media and social media.
Their website blurb states: "We have a passion for new and emerging companies and represent some of today’s most exciting and innovative organizations, like South by Southwest and Bluetooth, as well as such leading global brands as PepsiCo, HP, Procter & Gamble and Sony. Timberland, Walmart, McDonald’s, Chevron and British Telecom have benefited from their work.
They have 100 offices in 60 countries.
To begin to comprehend its strength, check out http://www.porternovelli.com/ and look under Portfolio where you'll discover how BMW asked them to handle to 5 Series launch.
Novelli's challenge was to pitch the series to European lifestyle media, present a film as a unique communication platform and to promote BMW through an innovative marketing campaign.
The film starred actress and high-fashion model Nadja Auermann who attracted international press attention.
It was shot in LA - with the press in tow, of course - and received an exclusive screening for international press at Cannes during the International Film Festival.
The Mint, meanwhile, has already raised its game in these super-competitive post-Millennial times. Check out http://www.royalmint.com/.
It's the world's leading export mint, making coins and medals for around 60 countries every year.
Its first responsibility remains to make and distribute UK coins and medals.
Journalists across Swansea Bay can anticipate some innovative ways of engagement ... and you can expect a page lead announcing the Mint-Novelli partnership in the Western Mail rather soon.
Thursday, January 28, 2010
New Buzz for Swansea Bay style folk
Fine South Wales lifestyle mag Buzz is offering free digital subscriptions. Go to http://bit.ly/csfwBo.
Well worth it in my book - even though it's a few years since I was down with the youth.
Although the publication's based in Cardiff, it does support the ents and leisure scene in its south Wales hinterlands, Swansea Bay included.
It's hard to believe, but it's be going for 18+ years and does a spiffing job with its coverage of art, theatre, music, clubs, fashion and sport.
Buzz models itself as "the biggest, funkiest and sexiest publication in the region" and they've got a few good reasons to do that.
At the last count, it was circulating around 25,000 copies to outlets such as information centres, hotels, clubs and bars across the capital, Newport, Swansea, the Valleys, Gwent, Neath and Port Talbot.
Well worth it in my book - even though it's a few years since I was down with the youth.
Although the publication's based in Cardiff, it does support the ents and leisure scene in its south Wales hinterlands, Swansea Bay included.
It's hard to believe, but it's be going for 18+ years and does a spiffing job with its coverage of art, theatre, music, clubs, fashion and sport.
Buzz models itself as "the biggest, funkiest and sexiest publication in the region" and they've got a few good reasons to do that.
At the last count, it was circulating around 25,000 copies to outlets such as information centres, hotels, clubs and bars across the capital, Newport, Swansea, the Valleys, Gwent, Neath and Port Talbot.
Saturday, January 23, 2010
Swansea Bay media man's Facebook fillip
Multi-faceted Swansea media guy Kev Johns is embracing social media with increasing warmth. Oh yes, he is.
This weekend, the Swansea Sound breakfast show presenter, author, actor, MC and after-dinner speaker has used his Facebook page (http://bit.ly/6j5Y4h) to send out two plugs for his wireless output and a good luck message to Swansea City.
That's good form, Kev - the web's there to be used for exactly those purposes. It's cheap, easy and incisive.
For the record, the publicity is for an appearance by Welsh Lib-Dem leader Kirsty Williams on his Swansea Sound Sunday Hotline and for a series of competitions on his Monday-Friday show.
The prizes, incidentally, include a six-month membership of local council gyms aka Active Swansea and tickets to a Buddy Holly and the Cricketers show at Swansea's Grand Theatre this week.
And there's a good message for all businesses ... give some product away on a local radio show. These days you'll even find it publicised on Facebook!
This weekend, the Swansea Sound breakfast show presenter, author, actor, MC and after-dinner speaker has used his Facebook page (http://bit.ly/6j5Y4h) to send out two plugs for his wireless output and a good luck message to Swansea City.
That's good form, Kev - the web's there to be used for exactly those purposes. It's cheap, easy and incisive.
For the record, the publicity is for an appearance by Welsh Lib-Dem leader Kirsty Williams on his Swansea Sound Sunday Hotline and for a series of competitions on his Monday-Friday show.
The prizes, incidentally, include a six-month membership of local council gyms aka Active Swansea and tickets to a Buddy Holly and the Cricketers show at Swansea's Grand Theatre this week.
And there's a good message for all businesses ... give some product away on a local radio show. These days you'll even find it publicised on Facebook!
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