Radio, golf ... and Royal Porthcawl bacon butties

Ever fancied dipping a toe into local radio advertising?
Well, South Wales' new kid on the broadcasting block is offering an innovative trial run opportunity.
It features an ad package, membership of a new business club, online presence, a round of golf and a lively networking session.
South Wales Radio account manager Matthew Anderson revealed all when we sat down for a cuppa in the Uplands Diner, Swansea.
His offer applies to all the local and regional stations in the group -  Bay Radio (covering Swansea Bay), Scarlet FM (Llanelli), Radio Carmarthenshire, Bridge FM (Bridgend), Radio Pembrokeshire, Radio Ceredigion and Nation (South Wales).
He said that for £450 each business will get 50 half-minute ads shared between one or two stations. You'll also be a launch member of the Swansea Wales Radio Business Club which he'd like to develop strongly through 2010 with offers and gatherings.
The deal includes a rather attractive event at the Royal Porthcawl Golf Club on Tuesday, November 9. There's coffee and bacon rolls to start, a shotgun start for the four-man teams, 18 holes, dinner in the clubhouse then a presentation and auction/raffle with charity and celebrity hooks.
It's a pleasurable way for Matthew to attract some new business - and it sounds like an effective way for golfers to network and gain radio exposure.
I'll be preparing a brief today for Effective Communication clients but if you'd like more info just give me a shout.
Matthew, by the way, was previously seen on the South Wales media circuit as an account manager with Swansea Bay Business Life. I get the impression he's relishing the new challenge.

South Wales Radio group. Monthly reach stats include: Bay - 55,000, Bridge - 48,000, Nation - 143,000