A tutor in public and media relations, she chatted with guests at the refreshments desk as we gathered for last night's special lecture hosted by the School of Arts and Humanities.
Teaching and research there explores the history, theory and practice of media, film, journalism and public relations.
Degree programmes cover print, broadcast, film and new media and include tuition by industry professionals.Sara was refreshingly interested in the four Swansea-based members of the NUJ (National Union of Journalists) who tucked into the pre-match olives, nuts and Mini Cheddars.
So it'd be a handy development for all concerned if union and uni got together for a few (initially) modest gatherings. Watch this space.Incidentally, the lecture was a little cracker. Click here to see how Media Master previewed it a couple of weeks ago.
Broadcasting professor Andrew Crisell chose as his subject the BBC and how it may evolve.
The corporation, he decided, had largely foregone its remit as a public service broadcaster. Only some elements of its radio output now supplied a credible platform for intellectual debate.
The new era of cable and satellite competition was a key factor, with the Beeb's TV output becoming too focused on sharply-edited popular entertainment.
He conjectured that this, indeed, could be the natural endgame for the visual medium.
It was a thought-provoking address and will have given the students present some good talking points for the Fulton House bars.
