March 22's Swansea Bay Media Highlights

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For all those interested in & working in the Swansea Bay media
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Print South Wales Evening Post Click
Editorial – Police are appealing for anyone who saw a Swansea man in the hours before his unexplained death.
Opinion – Well done to each and every person who joined in Sunday’s Sport Relief effort in Singleton Park.
Commercial – Wales’ rugby shirts are to be sponsored by Admiral Insurance, with a substantial Swansea workforce; page one and 13 exposure for the big-money link-up.
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Broadcast The Wave Click
Editorial – Two Swansea firefighters are celebrating after successfully rowing across the Atlantic Ocean for charity.
Commercial – Typical ad break ... Days Motability, Army Recruitment, FRF Vauxhall, ATS Euromaster Tyres, British Gas.
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Online Andy Pearson Publicity Click
Blog 1 - Swansea student media folk excel at poll time. Click
Blog 2 - Media Master plunges in with Swansea Bay Business Life. Click
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Links Twitter | Website
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Media Master plunges in with Swansea Bay Business Life

With Media Master's own business looking to consolidate a more focused market, a new lane is being strolled this month: advertising.
For the first time, Andy Pearson Publicity has booked space in Swansea Bay Business Life which - by now - will have been mailed to more than 5,000 business people and decision makers.
It'd be welcome if some of them took serious notice of my advertorial. I'll report back in future weeks to discuss the response rate.
The ad, incidentally, features new logo artwork by Swansea's Sigga Design.
In the meantime, here's my blurb as it appears in the high-gloss mag, part of the South Wales Evening Post empire.


IN picking up Swansea Bay Business Life, you made a wise choice. I’m similarly astute in promoting my services here.
The magazine hits thousands of local decision makers, with content finely tuned for the vibrant local business sector.
That’s why you’re reading it and why those like myself, with brilliant professional services to offer, pay to ensure our profiles are raised in its pages.
However, this magazine isn’t the only place I’ll flag up my rebranding. Indeed, I urge all businesses to view the whole media picture in its full widescreen glory.
There are an increasing number of great opportunities for publicity because, thanks to production technology, the Swansea Bay media sector has fragmented markedly.
Choice was once limited to the South Wales Evening Post, Western Mail and Swansea Sound. Now there’s a thriving, multi-tiered communications industry featuring everything from fresh new local-interest websites such as http://www.gowernews.co.uk/ and music fanzines to high-end glossy mags covering style, the arts and lifestyle.
There are new niche broadcasters such as Afan FM and Nation Radio. Whisper it here, but even Swansea Bay Business Life has keen competitors in its lucrative market.
All this means that, although the promotional opportunities are there, the local media landscape has become increasingly difficult terrain.
That’s why Andy Pearson Publicity is essential in ensuring that every penny spent on your media strategy is wisely invested. Editorial pieces should be pitched at the right time to the right journalist, ad campaigns should be carefully considered and soundly structured, promotions should be placed to maximise sales effects.
My own unique database lists, in great detail, around 50 media operations with a foothold in Swansea Bay. It’s there to be used.