PR and the media will be very much on the agenda when tourism professionals gather in Swansea on September 28.
And I'm delighted to report that I'll be there, hosting an informal - but highly informative - Q&A session with Rupert Hall, the South Wales Evening Post's very engaging business reporter.
He's agreed to reveal to visitors at the Tourism Swansea Bay Marketing Mix Roadshow how to make their businesses essential to editors.
The big question, no doubt, will be: "How can I tempt a journalist to write a great story about my business?"
Spotlight
We hatched the plan over tea and coffee in Morgans Hotel and are both looking forward to our half-hour in the spotlight at the nearby LC.
It goes without saying that successful PR involves developing good relationships with the journalists you may have to deal with in future months and years.
The writers and broadcasters themselves seek to build a great contacts list - so get yourself along to the show and add a few more crucial names and numbers to your Windows Contacts.
Other speakers include Visit Wales head of campaigns and digital marketing Gillian Berntsen, South West Wales Media advertisement director Lisa Cameron and The Wave and Swansea Sound station director Helen Bowden.
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