If you didn't know it already, the future of PR across Wales is multi-media.
Public relations practitioners will continue to target traditional print and broadcast offerings to build reputations - but there's already much more besides.
Two days in the company of Nathalie McDermott, of On Road Media, reaffirmed this certainty.
Dedicated
One day was dedicated to podcasting - the art of delivering messages and starting conversations on the web through digital audio.
The other did the same for video blogging.
Both are important as businesses of all hues battle to drive traffic to their websites.
Important
I see the latter as most important such is the visual nature of modern life.
So video will now be integrated into my thinking on everything from networking events to media campaigns.
The opportunity came for a trial run on Saturday with a visit to South Gower RFC on behalf of Welsh law firm Peter Lynn and Partners, one of the club's sponsors.
Check out the release by clicking here and the video here. OK, so the video may not be Spielberg, but it's an important step in the evolution of my own services.
Hopefully too, an accompanying photo will be used soon in the South Wales Evening Post.
No comments:
Post a Comment