Ryder Cup's radio temptation

Another golfing PR opportunity is being offered up by the Swansea-based media.


Local radio specialists Town and Country Broadcasting have a tempting little Ryder Cup package available to a sports-loving enterprise.

I met account manager Matthew Anderson in the Uplands Diner, Swansea, today and he was mad keen on his new offering.

Exposure

For an outlay of £1,400 - although I suspect that's negotiable - the broadcaster's Ryder Cup associate will get decent exposure on Nation Radio, Bay Radio and Bridge FM, covering a good wedge of central South Wales.

In the two weeks' run-up to the big Celtic Manor showdown there'll be mentions on five daily promo slots and a few "live reads" by presenters.

Over the three days of the competition there'll be mentions on four daily updates from the course along with more live reads.

The presenter with the rather tasty job of reporting every three hours on the progress of the European and American teams is Gareth Williams, a regular on TCB's saturday sport output.

Nice work if you can get it ... and a tempting promotional hook-up.