Nigel Dudley is a man on a mission.
The publishing whirlwind is about to add a third title to his South Wales portfolio.
Eye on Gorseinon will service one of the Swansea area's most populous areas which boasts a town centre with plenty of local trade alongside some high-profile nationals.
It's in the throes of climbing away from its post-industrial dip and suffered a little in media terms when the small-circulation Llwchwr edition of the Llanelli Star ceased publication a couple of years back.
Nigel now believes the time's right for his fresh-faced advertorial magazine-style approach.
Building on the success of his Neath and Swansea Valley titles - Neath Gnolledge and Valley View - he is busily preparing for launch in the coming weeks. Expect a football programme-sized glossy with features of one and two pages. The majority will be delivered door-to-door.
When we last met he was planning a 13,000 circulation of his new free and had already got a healthy number of businesses on board. He was looking for an MoT/Servicing garage to add to the mix.
I'm meeting him this morning on behalf of a client from the hospitality sector and will be interested to see how far his planning has come.
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