When you're trying to enhance the profile of Welsh business through the medium of PR it can be a roller coaster ride.
Yesterday was a case in point. Going about Effective Communication everyday business in Swansea, activities moved swiftly between highs and lows.
More precisely, my public relations tasks switched rapidly from helping delighted solicitor Peter Lynn sponsor a Gorseinon charity gig by Swansea bands Doctor Watson, Freeflow and Honeyslave to being instructed to help manage expected media interest in the sad tale of a business collapse.
The day had begun on a high as the South Wales Evening Post used with great prominence a commentary on financial prudence by Richard Croydon, of Effective client Brewin Dolphin.
They're one of the UK's most successful personal investment management operations and the feature was based on sound expertise.
Crisis management
The day went on to bring a hook-up with a down-in-the-dumps businessman who needed some crisis management.
His company has had a little difficulty with the courts and, pleasant guy that he is, now seeks to undergo a programme of rebuilding the trust and goodwill of his community.
We'll ensure that, punishment over, he'll look back in a few months and thank his pal who recommended Effective to him.
To end on a high, Robert Lloyd Griffiths of the Wales IoD, was in demand from BBC Wales.
They invited him along to their Llandaff studios to comment on a key issue and he was thrilled to do so, keeping his profile high with it.
Robert also tipped me off about a BBC Radio Wales slot he has coming up this Monday. He'll be rising early to be the morning's newspaper reviewer on the station's breakfast show.
Good stuff, Robert - it's a shame that everyone's not on such a roll at the same time!
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