Successful PR and marketing in Wales means much more than a few press releases and advertisements.
It requires regular get-togethers with key contacts who can reveal what plans the broadcasters and newspapers have for the coming months.
That time-consuming activity pays dividends - it means planned promotional activity can be matched with media needs and trends. And it’s something we do well at Effective Communication.
Specialist
Yesterday I met South Wales Evening Post promotions specialist Gemma Dawkins.
She’s not been in the job long and admits that she’s learning every day. That’s an acknowledgment and strength that’ll stand her in good stead.
Her key duty is to oversee the Post’s in-paper competitions and promotions – Win a £500 shopping spree at Home Sense - Get two lunches for the price of one at Baguette du Jour.
Highlighted
Gemma was happy to talk for going on an hour about some client needs highlighted by Effective Communication.
I was quickly able to report back to clients that there were good opportunities for special offers and eye-catching competitions over the coming months.
They include a tantalising follow-up to this year’s Win a Dream Wedding promotion. This has seen enterprises such as Swansea’s Posh Frocks, Neath’s La Crème Patisserie and jeweller Clive Ranger put up wedding day prizes in return for promo activity.
High-profile
It’s been a high-profile campaign this year and Gemma’s convinced it’ll be bigger and better next year.
Here’s hoping – and here’s to more useful meetings with Gemma Dawkins.
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