Lorna Davies was on form when we sat down to discuss PR and marketing opportunities for some Swansea businesses yesterday.
One of the two women behind the city's pair of Community Times titles, she exuded confidence in the magazines but - equally importantly - excitement and pride at being involved.
Mumbles Community Times, helmed by Joanne Caulfield, has now clocked up well over half a decade on the Swansea media scene. That's some track record and suggests that it has found a useful little niche.
Its newer sister publication focuses on Sketty, Uplands, Dunvant, Killay, Upper Killay and Tycoch. It's been around for a year, was originally tabled as a 48-pager but has since gone up as high as 72 pages.
Another title is planned.
High footfall
Between them, the A5 bimonthly glossies hit around 10,000 homes through door-to-door delivery; another 2,500 are made available for free pick-up in high footfall places such a hotels, shops, cafes, restaurants and surgeries.
They mix editorial and advertising steadily in a lifestyle-oriented manner. Existing advertisers include the Village Hotel, Swansea, solicitors Peter Lynn and Partners, SIP Financial Management and builders Barber & Co.
Columnists have included the Yummy Mummy aka Victoria Blandford, BBC TV Wales rugby pundit Stuart Davies and cosmetic medical specialist Stephen Bassett, of Shape Cymru.
My favourite remains the junior sport player profile - a page of none-too-searching questions posed to a young local rugby or soccer starlet.
One of this year's featured Mumbles Rangers football six-year-olds was Charlie Smith.
Q Favourite teacher?
A Mrs Hurley.
So there you are, Mrs H - proof that promotion in Community Times works!
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