They often say that Swansea - Wales' second city - is simply a big village.
That's (largely) meant as a great compliment, explaining how so many people know each other.
This close-knit nature means that citizens are highly likely to follow local acquaintances through the magical new media world of Twitter.
Each tweet may only be short but every day now brings lovely examples of 140-character Swansea PR bursts. That's why professional communicators Effective Communication now offer social media services to back up their expertise in dealing with the traditional media.
Today my own twitterfeed includes:
Earn 75p per ticket commission for selling Calvin Harris tickets! pointing to an online promo for the Oceana club
NHS in Wales faces £380m cutbacks BBC Wales web page
Come to Swansea City Reserves v Swindon Town Reserves Tuesday 14:00-16:00. Facebook event promo
Have you ever made a costly mistake at work? Nation Radio Facebook page
We're reviewing our houses in multiple occupation licensing policy and welcome your views Swansea Council web page
Breakfast Show Blog The Kev Johns blog page on Swansea Sound's website
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