The Swansea media market has been strengthened by a new addition.
Eye on Gorseinon is a free magazine targeting one of the city's great working class satellite towns.
It's just out and is a mix of traditional advertising and paid-for promotional editorial.
Succeeded
The man behind it is Nigel Dudley who, for the past few years, has succeeded with similar formats in the Swansea Valley (with Valley View) and a little further east with Neath Gnolledge.
Those living in Gorseinon should soon see a copy flutter through their letter boxes.
Others will be able to pick up a copy on advertisers' premises and at other high-footfall places.
Reinvention
Nigel has an interesting concept and fits nicely into the grassroots scene for local media reinvention.
Others - such as the Pontardawe-based Community Magazines, the Mumbles and West Swansea Community Times titles, and Lesley Williams' The Bay magazine, perform a similar function in a variety of ways. A surprisingly wide variety considering their reasonably narrow briefs.
Eye on Gorseinon debut advertisers, incidentally, include Swansea solicitor Peter Lynn and Partners, charity The Pettifor Trust, Bartlett Joinery and Carpentry and Grovesend-based Jenkins Photography.
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