If proof's needed that there's a media platform for everyone, The Bay provides it.
This flourishing free glossy is now out for March - and it features a number of new advertisers who'll benefit from the mag's low-cost, touchy-feely approach.
New to Media Master are Street Chiropractor, Authentic Dating for Men and Coastal Galleries.
It's good to see them all using the media to make the most of their key messages. I hope they succeed.
Street, incidentally, claims to be Wales' only mobile chiropractor clinic.
The business offers services to tackle difficulties such as migraines, back pain, work-related injury, sports injuries, osteoarthritis, poor posture and joint pain.
Authentic Dating, fronted by Sasha Mitrofanov, is flagged up as a specialist in areas such as dating strategy and tactics for singles, getting your ex back, getting over your ex and confidence building.
It's an interesting concept and gathers much inspiration from Sasha's own life experience.
Coastal is owned by Chris Elliott. It's based at SA1's beautiful Ice House building, on the J-Shed side of the Sail Bridge.
The Bay ad heralds a forthcoming personal appearance by Irish artist and adventurer Philip Gray.
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