Sunday, March 21, 2010

Action stations as new glossy edition his Swansea Bay

Action Network magazine is a curious mix of everything from global awareness and Welsh local interest.
Based in Cardiff, the free glossy has a multitude of regular pick-up points across Swansea Bay and much further afield.
The latest edition highlights the editorial team's broad outlook in a typical manner. The advertising mix is no less diverse.
The first editorial item features a solemn image of UN Secretary-General Ban Ki-moon to illustrate a four-page commentary on the 2010 International Year of Biodiversity.
Nearby there are three pages devoted to a report on the Government's Learning Outside the Classroom Quality Badge scheme - and three pages on wheelchair-bound Eastenders actor David Proud.
West Wales musicals star Connie Francis is profiled in a one piece and that's closely followed by a look at St David.
Commercial supporters for Action Network's spring issue range from The Children's Workforce Development Council and the University of Wales Global Academy to Camp America Summer Camps and Oxfordshire's Cotswold Wildlife Park and Gardens.
Circulation of Action Network is said to be 30,000, with distribution targets including management to director level.
The people behind it - Hog Fever - say: "Our circulation department ensures the publication reaches ABC1 readers in some of the most prestigious organisations in Wales and along the M4 corridor, Birmingham, Liverpool, Manchester and London."
They add: "We aim to keep readers abreast of some of the economic growth patterns relevant to the readership areas, as well as contemporary issues such as educational reviews, agricultural issues, modern business techniques and special needs advancements."

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