Thursday, April 1, sees the first professional rugby league game in Swansea Bay.
Super League outfit the Crusaders - complete with Gareth "Alfie" Thomas - are set to face London rivals Harlequins RL at Neath RFC citadel The Gnoll from 7.30pm.
It's great news for the area and great for the Crusaders, coached by league giant Brian Noble, that they can make a splash so far away from their new Wrexham home.
Andy Pearson Publicity was engaged to help publicise this evangelical sporting mission to South Wales and readers of the South Wales Evening Post over the past few days won't have missed three front page ads for the game.
They were one of the publicity options taken by the club's marketing man Richard Jones. Others included special ticket offers into some of the area's biggest employers, including Swansea Council thanks to internal communications manager Debbie Williams.
Those who've not seen pro-rugby league before are encouraged to attend - it's a tremendous sport played by incredible athletes.
Ball-in-play time is huge, the try-count is generous and the collisions are muscular and make the hardest of us wince.
Moreover, Wales' only Engage Super League club have made a styong start to the 2010 campaign and I predict a healthy win over the Quins.
Get there in good time ... the Engage Super League authorities like to see colourful family entertainment before kick-off.
Crusaders prop Mark Bryant told Media Master: "The people down in South Wales were fantastic when we were based there last year - they gave us some amazing support.
"Some of them still travel to Crusaders games, both home and away, which is phenomenal, so it's good to go back down there. We're really looking forward to playing at The Gnoll."
Alfie, by the way, is likely to wear the full-back's No 1 jersey.
Ticket prices for Crusaders v Harlequins start at just £8 (adults) and £4 (kids) - great value. Call 0871 221 9511.
Great game it was one of the best this year, it was a really great atmosphere.
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