South Wales Evening Post telesales manager Amanda Nicol has let me know the ad prices of a forthcoming new special.
It should provide a decent promotional opportunity for any business connected with weddings.
The paper's South Wales Wedding Planner magazine is due out in June, edited by Swansea Life editor Wyn Jenkins. Amanda says that 7,000 will be printed, on sale for £1 across Swansea Bay in supermarkets and newsagents. It will be free to advertisers, key wedding suppliers and fairs.
A glossy A4 publication, it's due to feature 112 pages of info, style tips and beauty advice.
The magazine format should mean a long shelf life - readers will keep it a lot longer than they would a traditional newspaper supplement.
Ad prices ain't half bad for a niche publication with a tight geographical spread and with the daily marketing push of the Evening Post.
A double page spread is £562.50 (exc vat) for the launch edition and £450 if you take one in the follow-up October edition.
Full pages are £343.75 (£275) and half pages £225 (£180).
Premium rate pages such as the back and inside cover are available as are directory listings and £25 hyperlinks from the sister website, http://www.southwalesweddingplanner.co.uk/. Already on the website, incidentally are Smooch Wedding Rings and household heating experts Calor.
If your business is bridal gowns, hair, beauty, photography, wedding transport, jewellery, floristry or venues, give me a shout to discuss your options ... and a few tips on how to get the best out of this opportunity.
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