Sunday, March 14, 2010

Media man Nigel's chances improved by show

Nigel Dudley was one of those Swansea Bay media folk spotted doing the rounds at Friday's Swansea Business Show 2010.
The publisher of Neath Gnolledge and Valley View would I'm sure have picked up some valuable new business contacts.
His glossy advertorial-based titles - one for Neath, the other for the Swansea Valley - have picked up a good commercial following in the past couple of years.
With well-defined geographical markets, high production values and each free magazine having a 10,000 print run, I reckon he'll continue to thrive.
Businesses to have appeared in all issues include Rhos Meadow, Peter Morgan and Ace Windows.
A new introduction this month, with the titles now at football-programme style B5 size, is the Medicine Centre, Neath.
A valuable feature of using these titles is the call tracking Nigel offers. Using this, businesses can trace inquiries and analyse the return on their advertising investment.
In February the 18 enterprises with call tracking numbers had 197 incoming enquires outside of email and actual visits.
The next issues are due out on May 3. Give me a shout if you'd like a chat with Nigel. He's a former teacher and an engaging individual with a pleasingly low-pressure sales style.

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