A breakthrough on the contracts front: Neath Port Talbot Council have just placed me on their approved tenderers list for one element of their communications and marketing framework.
It's only a small part of the overall picture but just to get through the public sector tendering process was a delight.
Success follows a number of failures ... and a lot of graft to overcome the burdonsome paperwork.
It's not a guarantee of work, just assurance that I'm on any relevant shortlist for the next two or three years, but it's a step in the right direction.
The list has a number of big names and it's pleasant to be in good company.
They include Cardiff's Golley Slater, Quadrant Media and Freshwater UK, and London's Ridler Webster.
For the record, other successful operators included: Beaufort Research, Port Talbot's Get Yourself Noticed
Greenfield Media of Cardiff, Newport's Icon Creative Design, Mosaic Publicity of Essex, York-based Product Development Corporation, Barry's Push4, Cardiff firm Semaphore
Coventry's Bridge Group and Manchester's Vision Twentyone.
Wednesday, March 31, 2010
Media boosts Swansea Bay Super League first
Thursday, April 1, sees the first professional rugby league game in Swansea Bay.
Super League outfit the Crusaders - complete with Gareth "Alfie" Thomas - are set to face London rivals Harlequins RL at Neath RFC citadel The Gnoll from 7.30pm.
It's great news for the area and great for the Crusaders, coached by league giant Brian Noble, that they can make a splash so far away from their new Wrexham home.
Andy Pearson Publicity was engaged to help publicise this evangelical sporting mission to South Wales and readers of the South Wales Evening Post over the past few days won't have missed three front page ads for the game.
They were one of the publicity options taken by the club's marketing man Richard Jones. Others included special ticket offers into some of the area's biggest employers, including Swansea Council thanks to internal communications manager Debbie Williams.
Those who've not seen pro-rugby league before are encouraged to attend - it's a tremendous sport played by incredible athletes.
Ball-in-play time is huge, the try-count is generous and the collisions are muscular and make the hardest of us wince.
Moreover, Wales' only Engage Super League club have made a styong start to the 2010 campaign and I predict a healthy win over the Quins.
Get there in good time ... the Engage Super League authorities like to see colourful family entertainment before kick-off.
Crusaders prop Mark Bryant told Media Master: "The people down in South Wales were fantastic when we were based there last year - they gave us some amazing support.
"Some of them still travel to Crusaders games, both home and away, which is phenomenal, so it's good to go back down there. We're really looking forward to playing at The Gnoll."
Alfie, by the way, is likely to wear the full-back's No 1 jersey.
Ticket prices for Crusaders v Harlequins start at just £8 (adults) and £4 (kids) - great value. Call 0871 221 9511.
Super League outfit the Crusaders - complete with Gareth "Alfie" Thomas - are set to face London rivals Harlequins RL at Neath RFC citadel The Gnoll from 7.30pm.
It's great news for the area and great for the Crusaders, coached by league giant Brian Noble, that they can make a splash so far away from their new Wrexham home.
Andy Pearson Publicity was engaged to help publicise this evangelical sporting mission to South Wales and readers of the South Wales Evening Post over the past few days won't have missed three front page ads for the game.
They were one of the publicity options taken by the club's marketing man Richard Jones. Others included special ticket offers into some of the area's biggest employers, including Swansea Council thanks to internal communications manager Debbie Williams.
Those who've not seen pro-rugby league before are encouraged to attend - it's a tremendous sport played by incredible athletes.
Ball-in-play time is huge, the try-count is generous and the collisions are muscular and make the hardest of us wince.
Moreover, Wales' only Engage Super League club have made a styong start to the 2010 campaign and I predict a healthy win over the Quins.
Get there in good time ... the Engage Super League authorities like to see colourful family entertainment before kick-off.
Crusaders prop Mark Bryant told Media Master: "The people down in South Wales were fantastic when we were based there last year - they gave us some amazing support.
"Some of them still travel to Crusaders games, both home and away, which is phenomenal, so it's good to go back down there. We're really looking forward to playing at The Gnoll."
Alfie, by the way, is likely to wear the full-back's No 1 jersey.
Ticket prices for Crusaders v Harlequins start at just £8 (adults) and £4 (kids) - great value. Call 0871 221 9511.
Swansea Bay media scene preps for wedding season
South Wales Evening Post telesales manager Amanda Nicol has let me know the ad prices of a forthcoming new special.
It should provide a decent promotional opportunity for any business connected with weddings.
The paper's South Wales Wedding Planner magazine is due out in June, edited by Swansea Life editor Wyn Jenkins. Amanda says that 7,000 will be printed, on sale for £1 across Swansea Bay in supermarkets and newsagents. It will be free to advertisers, key wedding suppliers and fairs.
A glossy A4 publication, it's due to feature 112 pages of info, style tips and beauty advice.
The magazine format should mean a long shelf life - readers will keep it a lot longer than they would a traditional newspaper supplement.
Ad prices ain't half bad for a niche publication with a tight geographical spread and with the daily marketing push of the Evening Post.
A double page spread is £562.50 (exc vat) for the launch edition and £450 if you take one in the follow-up October edition.
Full pages are £343.75 (£275) and half pages £225 (£180).
Premium rate pages such as the back and inside cover are available as are directory listings and £25 hyperlinks from the sister website, http://www.southwalesweddingplanner.co.uk/. Already on the website, incidentally are Smooch Wedding Rings and household heating experts Calor.
If your business is bridal gowns, hair, beauty, photography, wedding transport, jewellery, floristry or venues, give me a shout to discuss your options ... and a few tips on how to get the best out of this opportunity.
It should provide a decent promotional opportunity for any business connected with weddings.
The paper's South Wales Wedding Planner magazine is due out in June, edited by Swansea Life editor Wyn Jenkins. Amanda says that 7,000 will be printed, on sale for £1 across Swansea Bay in supermarkets and newsagents. It will be free to advertisers, key wedding suppliers and fairs.
A glossy A4 publication, it's due to feature 112 pages of info, style tips and beauty advice.
The magazine format should mean a long shelf life - readers will keep it a lot longer than they would a traditional newspaper supplement.
Ad prices ain't half bad for a niche publication with a tight geographical spread and with the daily marketing push of the Evening Post.
A double page spread is £562.50 (exc vat) for the launch edition and £450 if you take one in the follow-up October edition.
Full pages are £343.75 (£275) and half pages £225 (£180).
Premium rate pages such as the back and inside cover are available as are directory listings and £25 hyperlinks from the sister website, http://www.southwalesweddingplanner.co.uk/. Already on the website, incidentally are Smooch Wedding Rings and household heating experts Calor.
If your business is bridal gowns, hair, beauty, photography, wedding transport, jewellery, floristry or venues, give me a shout to discuss your options ... and a few tips on how to get the best out of this opportunity.
March 31's Swansea Bay Media Highlights – Online Special
...
For all those interested in & working in the Swansea Bay media
...
South Wales Evening Post Click
Editorial - Former workers at the Visteon plant in Jersey Marine are heading to London to take part in a march and rally as part of their campaign to save their pensions. Click
Commercial – Useful publicity for eating out venues. To find out more, scroll to the foot of the paper’s home page and click on the Dine Out button. Click
...
Swansea Sound Click
Editorial – Top photo today shows station execs Steve Barnes and Helen Bowden collecting a ChildLine award from Esther Rantzen. Congrats, Swansea Sound and The Wave! Click
Commercial – Plenty of excitement as Paul McCartney prepares to rock the Millennium Stadium this summer. Click
...
BBC Wales Click
News - A Swansea Valley seven-year-old who has undergone 33 radiotherapy treatments for a brain tumour has been given an award. Click
Sport - Paulo Sousa hopes Swansea City will be fresh for their South Wales derby with Championship play-off rivals Cardiff City on Saturday. Click
...
Links Twitter | Website
...
For all those interested in & working in the Swansea Bay media
...
South Wales Evening Post Click
Editorial - Former workers at the Visteon plant in Jersey Marine are heading to London to take part in a march and rally as part of their campaign to save their pensions. Click
Commercial – Useful publicity for eating out venues. To find out more, scroll to the foot of the paper’s home page and click on the Dine Out button. Click
...
Swansea Sound Click
Editorial – Top photo today shows station execs Steve Barnes and Helen Bowden collecting a ChildLine award from Esther Rantzen. Congrats, Swansea Sound and The Wave! Click
Commercial – Plenty of excitement as Paul McCartney prepares to rock the Millennium Stadium this summer. Click
...
BBC Wales Click
News - A Swansea Valley seven-year-old who has undergone 33 radiotherapy treatments for a brain tumour has been given an award. Click
Sport - Paulo Sousa hopes Swansea City will be fresh for their South Wales derby with Championship play-off rivals Cardiff City on Saturday. Click
...
Links Twitter | Website
...
Tuesday, March 30, 2010
Nigel's Gnolledge worth harnessing
Nigel Dudley is out and about with photographer Andrew Jenkins today as the new editions of Neath Gnolledge and Valley View are put together.
However, that didn't stop Nigel giving Media Master a progress report this morning.
His message was simple: Media advertising can work wonders.
He's very excited about the call-tracker facility he offers advertisers - it allows them to gauge the response rate to ads in the two Neath Port Talbot glossies.
Nigel told me: "The two titles have created 318 phone inquiries in the past three weeks - more than six hours of inbound calls.
"More than 100 phone leads are being generated every week for local businesses."
Of course, inquiries are also generated through websites and walk-ins.
Hypnotherapist Sue Preston said: "I've already had two bookings as a direct result of the feature/advert in the latest Neath Gnolledge.
"Most clients book an average of six sessions with me, as well as recommendations to friends and family, so my feature/advert paid for itself in the first week."
Next issues due out: 3 May. The May/June Neath Gnolledge will feature Peter Morgan Estate Agents on the cover and inside. They are about to celebrate their 30th anniversary of business in Neath.
However, that didn't stop Nigel giving Media Master a progress report this morning.
His message was simple: Media advertising can work wonders.
He's very excited about the call-tracker facility he offers advertisers - it allows them to gauge the response rate to ads in the two Neath Port Talbot glossies.
Nigel told me: "The two titles have created 318 phone inquiries in the past three weeks - more than six hours of inbound calls.
"More than 100 phone leads are being generated every week for local businesses."
Of course, inquiries are also generated through websites and walk-ins.
Hypnotherapist Sue Preston said: "I've already had two bookings as a direct result of the feature/advert in the latest Neath Gnolledge.
"Most clients book an average of six sessions with me, as well as recommendations to friends and family, so my feature/advert paid for itself in the first week."
Next issues due out: 3 May. The May/June Neath Gnolledge will feature Peter Morgan Estate Agents on the cover and inside. They are about to celebrate their 30th anniversary of business in Neath.
March 30's Swansea Bay Media Highlights
...
For all those interested in & working in the Swansea Bay media
...
Print Western Mail Click
Editorial - Cardiff City's players have not been paid their monthly wages. The club say they'll be paid within days.
Opinion - If anything is going to help Wales' economy grow in the 21st century, it's a modern and well functioning transport system that truly gets the nation moving. That has to be at the heart of Assembly thinking.
Commercial – The back page's Ryder Cup countdown goes on ... just 184 days to go. If you've not yet commercially tapped in to the golf extravaganza, think about it quickly.
...
Broadcast Bay Radio Click
Editorial - The business behind a proposed new food processing industrial plant for southwest Wales - Halal Industries UK - have pledged that all suitably qualified individuals would be considered for jobs.
Commercial – Bay has some good ties with business at the moment, with its daily low-bid auction. Prizes have included goods from Samsung, Sony and LG. Click
...
Online Neath Port Talbot Council Click
Editorial – An inspirational woman from a Neath Port Talbot special school is sitting top of the class after scooping the Admiral Swansea Bay Teacher of the Year with Bay Radio. Click
Recommended – A good looking new business website launches this week, especially for Neath Port Talbot. See it here. Click
...
Community Radio Tircoed Click
Sport - One of Britain's most successful Paralympians, Tanni Grey-Thompson, has taken her place in the House of Lords.
Charity - Radio Tircoed's April Love appeal kicks off for Ty Hafan. Click
Competitions – Nice ticket-win link-ups with the Grand Theatre (Noddy) and Super League club the Crusaders (v Harlequins this Thursday). Click
...
Links Twitter | Website
...
For all those interested in & working in the Swansea Bay media
...
Print Western Mail Click
Editorial - Cardiff City's players have not been paid their monthly wages. The club say they'll be paid within days.
Opinion - If anything is going to help Wales' economy grow in the 21st century, it's a modern and well functioning transport system that truly gets the nation moving. That has to be at the heart of Assembly thinking.
Commercial – The back page's Ryder Cup countdown goes on ... just 184 days to go. If you've not yet commercially tapped in to the golf extravaganza, think about it quickly.
...
Broadcast Bay Radio Click
Editorial - The business behind a proposed new food processing industrial plant for southwest Wales - Halal Industries UK - have pledged that all suitably qualified individuals would be considered for jobs.
Commercial – Bay has some good ties with business at the moment, with its daily low-bid auction. Prizes have included goods from Samsung, Sony and LG. Click
...
Online Neath Port Talbot Council Click
Editorial – An inspirational woman from a Neath Port Talbot special school is sitting top of the class after scooping the Admiral Swansea Bay Teacher of the Year with Bay Radio. Click
Recommended – A good looking new business website launches this week, especially for Neath Port Talbot. See it here. Click
...
Community Radio Tircoed Click
Sport - One of Britain's most successful Paralympians, Tanni Grey-Thompson, has taken her place in the House of Lords.
Charity - Radio Tircoed's April Love appeal kicks off for Ty Hafan. Click
Competitions – Nice ticket-win link-ups with the Grand Theatre (Noddy) and Super League club the Crusaders (v Harlequins this Thursday). Click
...
Links Twitter | Website
...
Monday, March 29, 2010
Media tales set to inspire Carmarthenshire business
I've just put the finishing touches to the April newslettter of Carmarthenshire's FSB (Federation of Small Businesses) branch.
This will be the fourth monthly missive emailed to members by the branch committee.
It's a great way of keeping the 600 county-wide members in touch with the local, regional and Welsh worlds of business.
The membership is so diverse that not every news items will interest them all. However, the hope is that there's plenty to inspire.
April's edition includes:
Click News of Chancellor Alistair Darling delivering Budget help for small businesses
Click A House of Commons reception highlighting the need for a publicly owned bank run through the Post Office Network.
Click Businesses heading for Llanelli’s Machynys Peninsula Golf and Country Club to learn how to tap into the lucrative golfing tourism market.
Click News of an industrial park that could create 1,500 jobs for Carmarthenshire or Neath.
This will be the fourth monthly missive emailed to members by the branch committee.
It's a great way of keeping the 600 county-wide members in touch with the local, regional and Welsh worlds of business.
The membership is so diverse that not every news items will interest them all. However, the hope is that there's plenty to inspire.
April's edition includes:
Click News of Chancellor Alistair Darling delivering Budget help for small businesses
Click A House of Commons reception highlighting the need for a publicly owned bank run through the Post Office Network.
Click Businesses heading for Llanelli’s Machynys Peninsula Golf and Country Club to learn how to tap into the lucrative golfing tourism market.
Click News of an industrial park that could create 1,500 jobs for Carmarthenshire or Neath.
March 29's Swansea Bay Media Highlights
...
For all those interested in & working in the Swansea Bay media
...
Print South Wales Evening Post Click
Editorial - Reporter Richard Youle meets a Swansea City fan about to visit his 92nd top soccer ground, completing his Football League set. This season he's travelled 5,000 miles watching football.
Opinion - Campaigners fighting to keep Swansea Tennis Centre open could succeed in their efforts.
Commercial – Half-price afternoon tea offer at Swansea's Baguette du Jour. Good tie-up for the cafe and the Evening Post.
...
Broadcast The Wave Click
Editorial - The Environment Agency is investigating a significant sewage spill in Swansea Bay. It's affecting part of the seafront cycle track near Swansea's Singleton Park. Click
Commercial – Bigging up its own success (quite rightly), The Wave’s website flags up October as launch date for its new all-Wales news service in partnership with key Wales Live partners. Click
...
Online Andy Pearson Publicity Click
Blog 1 – New Nation Radio breakfast jock Allan Lake aims to make a splash on his big return. Click
Blog 2 - Buzz mag flies media flag for South Wales comedy, with Paul Merton and Rhod Gilbert. Click
...
Links Twitter | Website
...
For all those interested in & working in the Swansea Bay media
...
Print South Wales Evening Post Click
Editorial - Reporter Richard Youle meets a Swansea City fan about to visit his 92nd top soccer ground, completing his Football League set. This season he's travelled 5,000 miles watching football.
Opinion - Campaigners fighting to keep Swansea Tennis Centre open could succeed in their efforts.
Commercial – Half-price afternoon tea offer at Swansea's Baguette du Jour. Good tie-up for the cafe and the Evening Post.
...
Broadcast The Wave Click
Editorial - The Environment Agency is investigating a significant sewage spill in Swansea Bay. It's affecting part of the seafront cycle track near Swansea's Singleton Park. Click
Commercial – Bigging up its own success (quite rightly), The Wave’s website flags up October as launch date for its new all-Wales news service in partnership with key Wales Live partners. Click
...
Online Andy Pearson Publicity Click
Blog 1 – New Nation Radio breakfast jock Allan Lake aims to make a splash on his big return. Click
Blog 2 - Buzz mag flies media flag for South Wales comedy, with Paul Merton and Rhod Gilbert. Click
...
Links Twitter | Website
...
Sunday, March 28, 2010
Swansea media man Kev takes to blogging
Kev Johns continues to expand his portfolio. The radio presenter, after-dinner speaker, Swans announcer, panto dame, author and much more is now the writer of a weekly blog.
This Week with Kev appears on the Swansea Sound website, the latest edition being accessed right here.
It aims to sum up the week as he's lived it.
Hence, this week we hear of on-the-road communication with song star and charity walker Paul Potts as he trudged towards the Royal Albert Hall, a live on-air chat with actress Dani Harmer (BBC TV's Jacqueline Wilson-inspired Tracy Beaker) who's touring Wizard of Oz with Joe Pasquale.
Todd Carty is another actor to get a mention, along with shows Grange Hill, Tucker's Luck, Eastenders and Dancing on Ice.
There are also namechecks for Swansea's Pentrepoeth Primary School, Bishop Gore School, Swansea City's Albert Serran and Guillem Bauza ... and a fella called The Scary Guy who lectures on bullying, name calling and prejudice.
Keep blogging, Kev!
This Week with Kev appears on the Swansea Sound website, the latest edition being accessed right here.
It aims to sum up the week as he's lived it.
Hence, this week we hear of on-the-road communication with song star and charity walker Paul Potts as he trudged towards the Royal Albert Hall, a live on-air chat with actress Dani Harmer (BBC TV's Jacqueline Wilson-inspired Tracy Beaker) who's touring Wizard of Oz with Joe Pasquale.
Todd Carty is another actor to get a mention, along with shows Grange Hill, Tucker's Luck, Eastenders and Dancing on Ice.
There are also namechecks for Swansea's Pentrepoeth Primary School, Bishop Gore School, Swansea City's Albert Serran and Guillem Bauza ... and a fella called The Scary Guy who lectures on bullying, name calling and prejudice.
Keep blogging, Kev!
Lake aims to make a splash on Swansea Bay media circuit
Ben Evans, of hugely popular young Swansea Bay-based rock broadcaster Nation Radio, tells me that April sees the return of a colourful key presenter.
The station has signed up 26-year-old Allan Lake who's done the rounds of terrestrial radio services with his own unique style.
For the past year he has been busy establishing an online talk station based in Cardiff.
Ben, the station programmer for Nation, said: "We're pleased we didn't have to look far to find our new breakfast show.
"Allan's made South Wales his home and has built a great relationship with his audience during stints at Red Dragon FM and here at Nation previously."
Allan told Media Master: "Whatever we do, we hope to give people a bit of a smile in the morning. The South Wales sense of humour is amazing so we'll definitely be having a laugh on the phones."
Lake's return follows Nation celebrations as it recorded its highest ever listening figures. It's part of the expanding Town and Country Broadcasting empire which also features the likes of Bay Radio, Scarlet FM and Radio Carmarthenshire.
Ben said: "Allan's appointment is the latest in a number of developments through 2010, which began with Nation expanding its coverage on DAB Radio.
"Nation is becoming a proper Made-in-Wales success story. Our listeners are as passionate about the station as we are, spreading the word to more and more new listeners every day. Our new breakfast show gives them even more opportunities to get involved."
Lake's Wikipedia entry - http://en.wikipedia.org/wiki/Allan_Lake - proclaims hims as being "Britain's most outspoken and fired radio DJ."
Listen in, folks ... could be interesting times ahead.
The station has signed up 26-year-old Allan Lake who's done the rounds of terrestrial radio services with his own unique style.
For the past year he has been busy establishing an online talk station based in Cardiff.
Ben, the station programmer for Nation, said: "We're pleased we didn't have to look far to find our new breakfast show.
"Allan's made South Wales his home and has built a great relationship with his audience during stints at Red Dragon FM and here at Nation previously."
Allan told Media Master: "Whatever we do, we hope to give people a bit of a smile in the morning. The South Wales sense of humour is amazing so we'll definitely be having a laugh on the phones."
Lake's return follows Nation celebrations as it recorded its highest ever listening figures. It's part of the expanding Town and Country Broadcasting empire which also features the likes of Bay Radio, Scarlet FM and Radio Carmarthenshire.
Ben said: "Allan's appointment is the latest in a number of developments through 2010, which began with Nation expanding its coverage on DAB Radio.
"Nation is becoming a proper Made-in-Wales success story. Our listeners are as passionate about the station as we are, spreading the word to more and more new listeners every day. Our new breakfast show gives them even more opportunities to get involved."
Lake's Wikipedia entry - http://en.wikipedia.org/wiki/Allan_Lake - proclaims hims as being "Britain's most outspoken and fired radio DJ."
Listen in, folks ... could be interesting times ahead.
3D specialist Valley Design set for web launch
Look out for a new website coming soon from Valley Design - the text has been expertly edited by Andy Pearson Publicity.
I bumped into the company's David Pickering at this month's Swansea Business Show in the LC which I was glad to see covered by South Wales Evening Post business reporter Rupert Hall. David was interested in my skills as a wordsmith.
He's a dynamic individual with a great skills in 3D visualisation - and his services will be of great use to a wide range of forward-thinking enterprises.
Based in glorious Cwmgors, high above the Swansea Valley, David's passionate about his craft and is well worth a shout if you've got anything needs looking at with a 3D computer model.
You can call him on 01269 820578.
I bumped into the company's David Pickering at this month's Swansea Business Show in the LC which I was glad to see covered by South Wales Evening Post business reporter Rupert Hall. David was interested in my skills as a wordsmith.
He's a dynamic individual with a great skills in 3D visualisation - and his services will be of great use to a wide range of forward-thinking enterprises.
Based in glorious Cwmgors, high above the Swansea Valley, David's passionate about his craft and is well worth a shout if you've got anything needs looking at with a 3D computer model.
You can call him on 01269 820578.
Buzz flies media flag for South Wales comedy
Out now ... a splendid new edition of South Wales ents and leisure mag Buzz. Catch it electronically by clicking here.
Comedian Paul Merton appears on the cover. That's convenient as the Media Master will be taking in his forthcoming improv show at the Grand Theatre, Swansea. Shame it clashes with the Taliesin showing of Ian Dury biopic Sex & Drugs & Rock & Roll ... but you can't have it all ways.
Illustrating how live comedy is doing remarkably good business at the moment, there are also features on the likes of Reginald D Hunter, Katy Brand, Rhod Gilbert and the Machynlleth Comedy Festival.
In other fields, there's a healthy preview for the annual Mumbles Mostly Blues and Jazz Festival, an exceptionally tempting ad inviting us all to see modmeisters The Lambrettas in The Rhondda and - thanks to an Andy Pearson Publicity press release - a pleasing mention of The Storys' final gig in Swansea this summer.
Buzz is a beacon of quality in the South Wales ents market. Keep up the good work, all concerned!
Comedian Paul Merton appears on the cover. That's convenient as the Media Master will be taking in his forthcoming improv show at the Grand Theatre, Swansea. Shame it clashes with the Taliesin showing of Ian Dury biopic Sex & Drugs & Rock & Roll ... but you can't have it all ways.
Illustrating how live comedy is doing remarkably good business at the moment, there are also features on the likes of Reginald D Hunter, Katy Brand, Rhod Gilbert and the Machynlleth Comedy Festival.
In other fields, there's a healthy preview for the annual Mumbles Mostly Blues and Jazz Festival, an exceptionally tempting ad inviting us all to see modmeisters The Lambrettas in The Rhondda and - thanks to an Andy Pearson Publicity press release - a pleasing mention of The Storys' final gig in Swansea this summer.
Buzz is a beacon of quality in the South Wales ents market. Keep up the good work, all concerned!
Swansea newspaper design tweak beds in with soccer promo
Swansea Bay's only free weekly newspaper has had a design tweak.
The Swansea Herald of Wales now packs a slightly more newsy punch.
Gone is the over-reliance on big photos; back are pages with a story count more traditionally associated with local papers.
It's still material that's been lifted from sister title the South Wales Evening Post, but it's an improvement nonetheless.
The latest edition - datelined March 25 - comes swaddled in a four-page wraparound plugging the Post's World Cup soccer-themed sticker collection.
Presumably a promotion brokered by parent company Northcliffe Media, Dream Final 2010 bears none of the preciously guarded logos associated with officially sanctioned Fifa merchandise. Hence, no national crests on the players' kits, no mention of this summer's World Cup and no photo of the famous trophy.
More disappointing is the apparent lack of commercial opportunity offered to local traders. It would've been good to see Messers Tevez, Ribery, Rooney, Torres and Ronaldo help fan the flames of Swansea Bay trade - even through some simple in-paper ad sponsorship. Perhaps that's still to come.
Anyhow, back to the Herald's refreshed news pages. The extra content makes the whole package a lot more readable and will make it easier for ad sales staff to convince potential customers to invest in newspaper space.
It also means there's a comfortable feel to the plethora of plugs for Evening Post features.
Best ad: Renault Swansea, specifically their use of a spanner-wielding Playmobil-style character. Stands out a country mile.
Worst ad: Bunnies "health club". Why continue with such seedy stuff?
The Swansea Herald of Wales now packs a slightly more newsy punch.
Gone is the over-reliance on big photos; back are pages with a story count more traditionally associated with local papers.
It's still material that's been lifted from sister title the South Wales Evening Post, but it's an improvement nonetheless.
The latest edition - datelined March 25 - comes swaddled in a four-page wraparound plugging the Post's World Cup soccer-themed sticker collection.
Presumably a promotion brokered by parent company Northcliffe Media, Dream Final 2010 bears none of the preciously guarded logos associated with officially sanctioned Fifa merchandise. Hence, no national crests on the players' kits, no mention of this summer's World Cup and no photo of the famous trophy.
More disappointing is the apparent lack of commercial opportunity offered to local traders. It would've been good to see Messers Tevez, Ribery, Rooney, Torres and Ronaldo help fan the flames of Swansea Bay trade - even through some simple in-paper ad sponsorship. Perhaps that's still to come.
Anyhow, back to the Herald's refreshed news pages. The extra content makes the whole package a lot more readable and will make it easier for ad sales staff to convince potential customers to invest in newspaper space.
It also means there's a comfortable feel to the plethora of plugs for Evening Post features.
Best ad: Renault Swansea, specifically their use of a spanner-wielding Playmobil-style character. Stands out a country mile.
Worst ad: Bunnies "health club". Why continue with such seedy stuff?
Nigel and Andrew head off on photo odyssey
A busy day approaches for photographer Andrew Jenkins and the man behind glossy independent publications Neath Gnolledge and Valley View.
The snapper - a former military man, don't you know - is to accompany Nigel Dudley as material is gathered for the publications' forthcoming editions.
Nigel tells me: "Tuesday 30 March sees me and Andrew spend the day taking professional photographs of businesses in our next issues.
"They're due out for 3 May ... and I'm also planning a new Port Talbot issue.
"I have a number of appointments set up with new and existing customers. I've invited those who need new photos of the people and teams in their business to contact me.
"My belief is that people buy from people more than from anything else. The Neath Gnolledge and Valley View are set up to give background information about the people within the local businesses we promote.
"We illustrate how they are different, what they can add and why to choose them with real stories and testimonials.
"It all goes to build up a picture of the business, the people involved and who they are."
Another key feature of Nigel's commercial offering is that he puts a call tracking feature on the businesses that request it.
With call tracking, dialled numbers can be used in either customer after-sales or marketing campaigns.
Nigel's a decent guy so if you'd like to do business with the Neath Port Talbot area, give him a shout - 01639 607 152, nigel@neathgnolledge.com.
The snapper - a former military man, don't you know - is to accompany Nigel Dudley as material is gathered for the publications' forthcoming editions.
Nigel tells me: "Tuesday 30 March sees me and Andrew spend the day taking professional photographs of businesses in our next issues.
"They're due out for 3 May ... and I'm also planning a new Port Talbot issue.
"I have a number of appointments set up with new and existing customers. I've invited those who need new photos of the people and teams in their business to contact me.
"My belief is that people buy from people more than from anything else. The Neath Gnolledge and Valley View are set up to give background information about the people within the local businesses we promote.
"We illustrate how they are different, what they can add and why to choose them with real stories and testimonials.
"It all goes to build up a picture of the business, the people involved and who they are."
Another key feature of Nigel's commercial offering is that he puts a call tracking feature on the businesses that request it.
With call tracking, dialled numbers can be used in either customer after-sales or marketing campaigns.
Nigel's a decent guy so if you'd like to do business with the Neath Port Talbot area, give him a shout - 01639 607 152, nigel@neathgnolledge.com.
Saturday, March 27, 2010
Media Master spreads Swansea message a little further
Splendid news from Media Master HQ.
Ian Ambrose at http://www.gowernews.co.uk/ and Ruth Dockerty at Swansea Bay Futures have added website links to my daily Swansea Bay media brief.
A big thanks to both.
This adds to the bespoke version commissioned by city centre traders body Swansea BID.
The links can be found here:
http://www.gowernews.co.uk/ - scroll down to the Local Media heading
www.abayoflife.com/en/local-media/ - scroll down to the heading Magazines & Other Publications
http://bidmediamaster.blogspot.com/
Ian Ambrose at http://www.gowernews.co.uk/ and Ruth Dockerty at Swansea Bay Futures have added website links to my daily Swansea Bay media brief.
A big thanks to both.
This adds to the bespoke version commissioned by city centre traders body Swansea BID.
The links can be found here:
http://www.gowernews.co.uk/ - scroll down to the Local Media heading
www.abayoflife.com/en/local-media/ - scroll down to the heading Magazines & Other Publications
http://bidmediamaster.blogspot.com/
Swansea Bay success means opportunities
Well, some of the dust has settled on a fabulous ITV news victory for Swansea Sound, The Wave and their associates.
The big question for everyone in the Swansea Bay media now is: "How will our successful local bidders in the Wales Live alliance embrace this glorious chance?"
Will jobs be created for journalists?
Will strategic new business alliances be created with complementary professional information providers?
Can Swansea Bay really look forward to a genuinely credible alternative to BBC Wales news and sport?
I hope the answers are positive.
Job creation will be studied with a keen eye.
The winning UTV/NWN Media IFNC proposal is strong on its citizen journalism element. That's good because technology rightly makes everyone an information provider these days.
But any such contributed material must be subject to UTV moderation at the very least and, most preferably, to professional editing and packaging.
That should mean more job security and career prospects for those at our local radio stations ... and, hopefully, more opportunities for recruitment.
Strategic new professional hook-ups across Swansea Bay will be equally interesting.
Imagine what a force the South Wales Evening Post and Swansea Sound could be together.
But are the Post's Northcliffe Media bosses liberal enough - and sufficiently forward thinking - to consider such an arrangement?
The Post's low-key announcement of the Swansea Sound success yesterday suggests not. Indeed the two local radio stations weren't even name-checked in their hour of glory.
I understand why but it came across as needlessly petty ... it's a big, evolving world out there now and there's more to the local media than the local paper.
Everyone knows that and it's a fact that should be acknowledged a little more readily by Northcliffe's big guns.
Perhaps the Wales Live editorial chiefs will look to grassroots news and information professionals. They are, after all, a growing force.
BBC Wales has, of course, had the Wales-wide TV and radio field to itself for too long. ITV resources have been stretched too thinly and local radio has been increasingly careful with its journalistic spend.
So it'll be good to see an extended local and community reach of the new all-Wales media service. Inevitably, this will mean multi-skilling for journalists. That brings excitement for all - training opportunities and new ways of seeing work published.
Plenty more on this subject to come ...
The big question for everyone in the Swansea Bay media now is: "How will our successful local bidders in the Wales Live alliance embrace this glorious chance?"
Will jobs be created for journalists?
Will strategic new business alliances be created with complementary professional information providers?
Can Swansea Bay really look forward to a genuinely credible alternative to BBC Wales news and sport?
I hope the answers are positive.
Job creation will be studied with a keen eye.
The winning UTV/NWN Media IFNC proposal is strong on its citizen journalism element. That's good because technology rightly makes everyone an information provider these days.
But any such contributed material must be subject to UTV moderation at the very least and, most preferably, to professional editing and packaging.
That should mean more job security and career prospects for those at our local radio stations ... and, hopefully, more opportunities for recruitment.
Strategic new professional hook-ups across Swansea Bay will be equally interesting.
Imagine what a force the South Wales Evening Post and Swansea Sound could be together.
But are the Post's Northcliffe Media bosses liberal enough - and sufficiently forward thinking - to consider such an arrangement?
The Post's low-key announcement of the Swansea Sound success yesterday suggests not. Indeed the two local radio stations weren't even name-checked in their hour of glory.
I understand why but it came across as needlessly petty ... it's a big, evolving world out there now and there's more to the local media than the local paper.
Everyone knows that and it's a fact that should be acknowledged a little more readily by Northcliffe's big guns.
Perhaps the Wales Live editorial chiefs will look to grassroots news and information professionals. They are, after all, a growing force.
BBC Wales has, of course, had the Wales-wide TV and radio field to itself for too long. ITV resources have been stretched too thinly and local radio has been increasingly careful with its journalistic spend.
So it'll be good to see an extended local and community reach of the new all-Wales media service. Inevitably, this will mean multi-skilling for journalists. That brings excitement for all - training opportunities and new ways of seeing work published.
Plenty more on this subject to come ...
Friday, March 26, 2010
March 26's Swansea Bay Media Highlights
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For all those interested in & working in the Swansea Bay media
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Online BBC Cymru Wales Click
Editorial - An independent review into the funding and management of the National Botanic Garden of Wales is to take place, the Welsh Assembly Government has confirmed. Click
Time travel - Fans of Doctor Who will be able to catch exclusive footage of the latest series when a roadshow visits the Swansea Castle Square Big Screen on 1 April. Click
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Broadcast Bay Radio Click
Editorial – New figures reveal that Swansea’s recycling habits are helping Wales to get ever nearer its 2010 waste reduction target.
Commercial – Typical ad break: WAG/Fire service fire safety/arson reduction; Tile & Bath Co; Abba tribute night at Blanco’s, Port Talbot.
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Print Llanelli Star Click
Editorial - The grieving mum of an epilepsy sufferer is urging others not to risk their lives by ignoring their condition.
Commercial – One of Wales’ hidden gems should be a little more visible now thanks to it winning the Camra Carmarthenshire Pub of the Year award for a second time. Well done to the Prince of Wales, Mynyddygarreg.
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Links Twitter | Website
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For all those interested in & working in the Swansea Bay media
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Online BBC Cymru Wales Click
Editorial - An independent review into the funding and management of the National Botanic Garden of Wales is to take place, the Welsh Assembly Government has confirmed. Click
Time travel - Fans of Doctor Who will be able to catch exclusive footage of the latest series when a roadshow visits the Swansea Castle Square Big Screen on 1 April. Click
...
Broadcast Bay Radio Click
Editorial – New figures reveal that Swansea’s recycling habits are helping Wales to get ever nearer its 2010 waste reduction target.
Commercial – Typical ad break: WAG/Fire service fire safety/arson reduction; Tile & Bath Co; Abba tribute night at Blanco’s, Port Talbot.
...
Print Llanelli Star Click
Editorial - The grieving mum of an epilepsy sufferer is urging others not to risk their lives by ignoring their condition.
Commercial – One of Wales’ hidden gems should be a little more visible now thanks to it winning the Camra Carmarthenshire Pub of the Year award for a second time. Well done to the Prince of Wales, Mynyddygarreg.
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Links Twitter | Website
...
Thursday, March 25, 2010
Swansea Bay celebrations for successful media bidders
There's a big new name on the Swansea Bay media landscape ... and it's one the good folk at Swansea Sound and The Wave can be very excited about.
The Government has today named Wales Live as the winning bid to run an independently funded news consortium (IFNC) pilot projects in Wales. The Wales Live bid featured the two local stations under the banner of parent company UTV.
Meanwhile, Llanelli-based independent TV production company Tinopolis is part of a similar success story for Scotland.
Wales Live is a collaboration between Swansea Sound/The Wave owners UTV and North Walian publisher NWN Media.
Michael Wilson, managing director of UTV Television , said: “What a fantastic achievement for the Wales Live team!.
"We put our hearts and souls into winning this bid. With our partners NWN Media, we look forward to delivering a fresh and authoritative news service to the whole of Wales across TV, online and radio with the current ITV Wales News Team.
"The process is still on-going and we remain fully committed to moving forward on contracts."
The IFNCs will receive a total of £47m in Government funding over two years to provide local news content across the web, mobile and other new platforms, along with the TV slot currently occupied by ITV regional news. Funding comes from a £130m under-spend in the licence fee.
Wales Live will take over the ITV Wales news service - although a Tory Government could spell trouble for the whole IFNC scheme.
Government decision-makers said the winning bidders "understood the implications of convergence, demonstrating how television, local newspapers, the internet, local radio could work together in new and interesting ways."
They said UTV had a "clear vision for an innovative community-based approach in conjunction with citizen journalists and its newspaper partner, NWN Media."
Reserve bidder for Wales was Tinopolis, with a consortium featuring Swansea University, Bay Radio, the South Wales Evening Post, the South Wales Guardian, ITV journalists and others being left out in the cold.
The Government has today named Wales Live as the winning bid to run an independently funded news consortium (IFNC) pilot projects in Wales. The Wales Live bid featured the two local stations under the banner of parent company UTV.
Meanwhile, Llanelli-based independent TV production company Tinopolis is part of a similar success story for Scotland.
Wales Live is a collaboration between Swansea Sound/The Wave owners UTV and North Walian publisher NWN Media.
Michael Wilson, managing director of UTV Television , said: “What a fantastic achievement for the Wales Live team!.
"We put our hearts and souls into winning this bid. With our partners NWN Media, we look forward to delivering a fresh and authoritative news service to the whole of Wales across TV, online and radio with the current ITV Wales News Team.
"The process is still on-going and we remain fully committed to moving forward on contracts."
The IFNCs will receive a total of £47m in Government funding over two years to provide local news content across the web, mobile and other new platforms, along with the TV slot currently occupied by ITV regional news. Funding comes from a £130m under-spend in the licence fee.
Wales Live will take over the ITV Wales news service - although a Tory Government could spell trouble for the whole IFNC scheme.
Government decision-makers said the winning bidders "understood the implications of convergence, demonstrating how television, local newspapers, the internet, local radio could work together in new and interesting ways."
They said UTV had a "clear vision for an innovative community-based approach in conjunction with citizen journalists and its newspaper partner, NWN Media."
Reserve bidder for Wales was Tinopolis, with a consortium featuring Swansea University, Bay Radio, the South Wales Evening Post, the South Wales Guardian, ITV journalists and others being left out in the cold.
March 25's Swansea Bay Media Highlights
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For all those interested in & working in the Swansea Bay media
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Multi-media ITV Wales
It's a big day for three regional news consortia bidding to become the new provider of ITV Wales news. Expect updates on BBC Wales TV and ITV Wales News. Bidders: 1 - ITN with Newsquest (incl South Wales Guardian), Northcliffe Media (incl the South Wales Evening Post, Llanelli Star, Carmarthen Journal), Town & Country Broadcasting (incl Bay Radio, Nation, Scarlet FM, Radio Carmarthenshire), Tindle, Boomerang, Swansea University and ITV Wales news staff; 2 - Tinopolis (Llanelli); 3 - UTV (incl Swansea Sound & The Wave) with NWN Media Ltd.
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Online South Wales Evening Post Click
Editorial – Today’s most commented-on story ... A renegade councillor is questioning the result of a ballot that saw tenants vote in favour of handing over their council homes to a new landlord. Click
Commercial - First Great Western is a prominent advertiser at the moment ... and their travel bookings website is a lot better than what it was. Click
Fashion Addict – For those who missed yesterday’s link to the Swansea University media students catwalk film, here it is again – great work ... Click
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Broadcast BBC Radio Wales Click
Key Welsh story – WAG is launching its biggest drive yet to cut down on violence against women.
You heard it here – WAG Environment Minister Jane Davidson has given the go-ahead to the introduction of a non-native insect to tackle to problem of Japanese knotweed.
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Print South Wales Guardian Click
Editorial – Residents have been urged to blow the whistle on disrespectful horse riders after hoof prints were found circling graves at an Ammanford cemetery.
Advertising – The WRVS and Carmarthenshire Council are appealing for volunteers to sign up for the county’s Country Cars scheme which helps those unable to get out and about.
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Community Radio Tircoed Click
Funding – Marvellous news from station manager Phil England ... Radio Tircoed has secured a Big Lottery Fund grant to assist in continuing to provide this broadcast service.
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Links Twitter | Website
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For all those interested in & working in the Swansea Bay media
...
Multi-media ITV Wales
It's a big day for three regional news consortia bidding to become the new provider of ITV Wales news. Expect updates on BBC Wales TV and ITV Wales News. Bidders: 1 - ITN with Newsquest (incl South Wales Guardian), Northcliffe Media (incl the South Wales Evening Post, Llanelli Star, Carmarthen Journal), Town & Country Broadcasting (incl Bay Radio, Nation, Scarlet FM, Radio Carmarthenshire), Tindle, Boomerang, Swansea University and ITV Wales news staff; 2 - Tinopolis (Llanelli); 3 - UTV (incl Swansea Sound & The Wave) with NWN Media Ltd.
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Online South Wales Evening Post Click
Editorial – Today’s most commented-on story ... A renegade councillor is questioning the result of a ballot that saw tenants vote in favour of handing over their council homes to a new landlord. Click
Commercial - First Great Western is a prominent advertiser at the moment ... and their travel bookings website is a lot better than what it was. Click
Fashion Addict – For those who missed yesterday’s link to the Swansea University media students catwalk film, here it is again – great work ... Click
...
Broadcast BBC Radio Wales Click
Key Welsh story – WAG is launching its biggest drive yet to cut down on violence against women.
You heard it here – WAG Environment Minister Jane Davidson has given the go-ahead to the introduction of a non-native insect to tackle to problem of Japanese knotweed.
...
Print South Wales Guardian Click
Editorial – Residents have been urged to blow the whistle on disrespectful horse riders after hoof prints were found circling graves at an Ammanford cemetery.
Advertising – The WRVS and Carmarthenshire Council are appealing for volunteers to sign up for the county’s Country Cars scheme which helps those unable to get out and about.
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Community Radio Tircoed Click
Funding – Marvellous news from station manager Phil England ... Radio Tircoed has secured a Big Lottery Fund grant to assist in continuing to provide this broadcast service.
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Links Twitter | Website
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Wednesday, March 24, 2010
March 24's Swansea Bay Media Highlights – Online Special
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For all those interested in & working in the Swansea Bay media
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South Wales Evening Post Click
Editorial - An industrial park that could create 1,500 jobs is on the cards for a site in Carmarthenshire or Neath thanks to Halal Industries UK. Click
Commercial – Congrats to media students from Swansea University for their splendid video of the Evening Post Fashion Addict event at the National Waterfront Museum. Click here and tap on the video panel to the right
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Swansea Sound Click
Downloads – You can now buy music via Swansea Sound. Top of the tree this week are Changes by Will Young, Coming up Easy by Paulo Nutini and Cry Me Out by Pixie Lott. http://www.swanseasound.co.uk/music Click
Commercial – Swansea Sound is backing a new homes show at Parc y Scarlets on March 27/28 fronted by Charles Church and Persimmon Homes. Click
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BBC Wales Click
News - Outside experts will continue to oversee the work of Swansea Council's social services department a year after they were first appointed. Click
Sport – The Swans have taken Burnley's Canada U20 defender David Edgar on loan until the end of the season. Click
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Links Twitter | Website
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For all those interested in & working in the Swansea Bay media
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South Wales Evening Post Click
Editorial - An industrial park that could create 1,500 jobs is on the cards for a site in Carmarthenshire or Neath thanks to Halal Industries UK. Click
Commercial – Congrats to media students from Swansea University for their splendid video of the Evening Post Fashion Addict event at the National Waterfront Museum. Click here and tap on the video panel to the right
...
Swansea Sound Click
Downloads – You can now buy music via Swansea Sound. Top of the tree this week are Changes by Will Young, Coming up Easy by Paulo Nutini and Cry Me Out by Pixie Lott. http://www.swanseasound.co.uk/music Click
Commercial – Swansea Sound is backing a new homes show at Parc y Scarlets on March 27/28 fronted by Charles Church and Persimmon Homes. Click
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BBC Wales Click
News - Outside experts will continue to oversee the work of Swansea Council's social services department a year after they were first appointed. Click
Sport – The Swans have taken Burnley's Canada U20 defender David Edgar on loan until the end of the season. Click
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Links Twitter | Website
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Tuesday, March 23, 2010
Swansea parks people add to media mix
And their contribution to the area's media spectrum is colourful.
Out now is the spring edition of their Junior Park Rangers free newsletter, JPR News.
Targeted directly at young children and their parents, it's a lively mix of ideas, educational info and brain-teasers.
In the great Blue Peter tradition, it's big on animals, crafts, sport and discovery.
There's great instruction on how to make a wormery in a big jar, some tag rugby tuition from The Ospreys and a diary of events ... Brynmill Park's April 15 "water safari" catches the Media Master's eye.
Oh, and jokes ... Q: Why was the crab arrested? A: Because it kept pinching things!
Pick up the newsletter at council venues such as the Civic Centre and libraries.
March 23's Swansea Bay Media Highlights
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For all those interested in & working in the Swansea Bay media
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Print Western Mail Click
News - An undercover police operation provided the evidence that sent a corrupt South Wales former head of CID to jail.
Opinion - There should be uniform standards in food standards law relating to separate machinery being used for the preparation of raw meat and ready-to-eat food.
Online – Don’t miss this Warren Gatland video ... a hard man talking. Click
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Broadcast Scarlet FM Click
News - Motorists in Llanelli and Carmarthen have been fined for throwing cigarette stubs out of their windows in a new council crackdown on litter ... and a new, improved online news feed here.
Online – Here’s the month’s cheekiest media competition ... win tickets to Pembrey’s new Go Ape attraction. Click
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Online Swansea Council Click
Editorial – Swansea and Neath Port Talbot businesses and voluntary organisations are being urged to be thoroughly prepared for the worst in future. Business Continuity Awareness Week is being held until Friday. Click
Recommended – Swansea Council is asking for public comments on trails being developed to conserve, enhance and allow access to the city's heritage. Click
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Links Twitter | Website
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For all those interested in & working in the Swansea Bay media
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Print Western Mail Click
News - An undercover police operation provided the evidence that sent a corrupt South Wales former head of CID to jail.
Opinion - There should be uniform standards in food standards law relating to separate machinery being used for the preparation of raw meat and ready-to-eat food.
Online – Don’t miss this Warren Gatland video ... a hard man talking. Click
...
Broadcast Scarlet FM Click
News - Motorists in Llanelli and Carmarthen have been fined for throwing cigarette stubs out of their windows in a new council crackdown on litter ... and a new, improved online news feed here.
Online – Here’s the month’s cheekiest media competition ... win tickets to Pembrey’s new Go Ape attraction. Click
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Online Swansea Council Click
Editorial – Swansea and Neath Port Talbot businesses and voluntary organisations are being urged to be thoroughly prepared for the worst in future. Business Continuity Awareness Week is being held until Friday. Click
Recommended – Swansea Council is asking for public comments on trails being developed to conserve, enhance and allow access to the city's heritage. Click
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Links Twitter | Website
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Monday, March 22, 2010
Crusaders deserve Swansea Bay media splurge
On April 1 they're due to bring the first ever Super League game to the area as Gareth "Alfie" Thomas and his teammates meet London rivals Harlequins RL.
That makes for an exciting night out in my book, an antidote to the disappointingly one-sided RBS Six Nations.
The Crusaders asked Andy Pearson Publicity to line up some decent visibility in the Swansea Bay media as the build-up progresses.
Our friends at Afan FM, Radio Tircoed and the South Wales Evening Post have all indicated an eagerness to run match ticket competitions.
Other organisations have put their hands up too to help herald a new dawn in Welsh sport. Abertawe Bro Morgannwg University Health Trust and Swansea Council are among the organisations keen to run employee ticket offers.
Hosts Neath RFC, meanwhile, have also been quick to show their support.
A press just issued from The Gnoll reads: "We welcome Super League here for the first time when the Crusaders play Harlequins on April 1 at 7.30pm.
"It will be the first time the famous old ground has hosted top-class professional rugby league and, with the Crusaders beginning to make an impression from their new Wrexham HQ, great interest is already being shown in one of only two 2010 fixtures the outfit will play in South Wales."
Supporters have the chance to see both codes with a ticket package embracing the Crusaders’ return to South Wales and Neath’s Principality Premiership clash with Pontypridd on Easter Saturday for £20. For dual tickets click here.
Tickets for the Crusaders-Quins game are £10 adults, £8 concessions, £5 U16s. To buy, click here.
March 22's Swansea Bay Media Highlights
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For all those interested in & working in the Swansea Bay media
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Print South Wales Evening Post Click
Editorial – Police are appealing for anyone who saw a Swansea man in the hours before his unexplained death.
Opinion – Well done to each and every person who joined in Sunday’s Sport Relief effort in Singleton Park.
Commercial – Wales’ rugby shirts are to be sponsored by Admiral Insurance, with a substantial Swansea workforce; page one and 13 exposure for the big-money link-up.
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Broadcast The Wave Click
Editorial – Two Swansea firefighters are celebrating after successfully rowing across the Atlantic Ocean for charity.
Commercial – Typical ad break ... Days Motability, Army Recruitment, FRF Vauxhall, ATS Euromaster Tyres, British Gas.
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Online Andy Pearson Publicity Click
Blog 1 - Swansea student media folk excel at poll time. Click
Blog 2 - Media Master plunges in with Swansea Bay Business Life. Click
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Links Twitter | Website
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For all those interested in & working in the Swansea Bay media
...
Print South Wales Evening Post Click
Editorial – Police are appealing for anyone who saw a Swansea man in the hours before his unexplained death.
Opinion – Well done to each and every person who joined in Sunday’s Sport Relief effort in Singleton Park.
Commercial – Wales’ rugby shirts are to be sponsored by Admiral Insurance, with a substantial Swansea workforce; page one and 13 exposure for the big-money link-up.
...
Broadcast The Wave Click
Editorial – Two Swansea firefighters are celebrating after successfully rowing across the Atlantic Ocean for charity.
Commercial – Typical ad break ... Days Motability, Army Recruitment, FRF Vauxhall, ATS Euromaster Tyres, British Gas.
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Online Andy Pearson Publicity Click
Blog 1 - Swansea student media folk excel at poll time. Click
Blog 2 - Media Master plunges in with Swansea Bay Business Life. Click
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Links Twitter | Website
...
Sunday, March 21, 2010
Media Master plunges in with Swansea Bay Business Life
With Media Master's own business looking to consolidate a more focused market, a new lane is being strolled this month: advertising.
For the first time, Andy Pearson Publicity has booked space in Swansea Bay Business Life which - by now - will have been mailed to more than 5,000 business people and decision makers.
It'd be welcome if some of them took serious notice of my advertorial. I'll report back in future weeks to discuss the response rate.
The ad, incidentally, features new logo artwork by Swansea's Sigga Design.
In the meantime, here's my blurb as it appears in the high-gloss mag, part of the South Wales Evening Post empire.
IN picking up Swansea Bay Business Life, you made a wise choice. I’m similarly astute in promoting my services here.
The magazine hits thousands of local decision makers, with content finely tuned for the vibrant local business sector.
That’s why you’re reading it and why those like myself, with brilliant professional services to offer, pay to ensure our profiles are raised in its pages.
However, this magazine isn’t the only place I’ll flag up my rebranding. Indeed, I urge all businesses to view the whole media picture in its full widescreen glory.
There are an increasing number of great opportunities for publicity because, thanks to production technology, the Swansea Bay media sector has fragmented markedly.
Choice was once limited to the South Wales Evening Post, Western Mail and Swansea Sound. Now there’s a thriving, multi-tiered communications industry featuring everything from fresh new local-interest websites such as http://www.gowernews.co.uk/ and music fanzines to high-end glossy mags covering style, the arts and lifestyle.
There are new niche broadcasters such as Afan FM and Nation Radio. Whisper it here, but even Swansea Bay Business Life has keen competitors in its lucrative market.
All this means that, although the promotional opportunities are there, the local media landscape has become increasingly difficult terrain.
That’s why Andy Pearson Publicity is essential in ensuring that every penny spent on your media strategy is wisely invested. Editorial pieces should be pitched at the right time to the right journalist, ad campaigns should be carefully considered and soundly structured, promotions should be placed to maximise sales effects.
My own unique database lists, in great detail, around 50 media operations with a foothold in Swansea Bay. It’s there to be used.
Media campaign is good news for Swansea Lib-Dems
The politically neutral Media Master has already welcomed the innovative and energetic approach of Councillor May, a Lib-Dem cabinet member on Swansea Council.
And all I can say now is: "Keep 'em coming!"
His latest missive to flutter through this particular Killay letterbox is similar to an earlier campaign promo. Swansea World comes in A4 magazine form, has eight pages and is modelled on newstand favourite That's Life. Colourful and, in presentation terms, cheery without being brash, it features all the usual magazine tricks-of-the-trade.
On the front there's a big picture of the poll hopeful with his city in the background. Inside there are eight more images of the same fella.
Nick Clegg gets in there with a few photos of him (smiling), Gordon Brown features as well (not smiling) and David Cameron is, erm, nowhere to be seen. Plaid don't get a look in either.
It's clever stuff by the Lib-Dems who obviously see Swansea West as a key target this summer.
It'd be lovely to see the Tories bringing out their own version of the Daily Mail, Labour weighing in with a Mirror wannabe and Plaid giving us their own version of The Independent.
However, I've a feeling their own rather slow-out-of-the-blocks literature is going to be a little less eyecatching than that of Councillor May.
Swansea student media folk excel at poll time
You've got deadlines to deal with, an approvals process with the Students Union ... and you've got the volunteer nature of the journalists involved.
So well done to editor James Snaith and his team at Waterfront.
The day after the final votes had been cast in Swansea University's all-important union elections, the tabloid's 2010 Election Special was eagerly being picked up all around campus.
When many were still discussing the newspaper's previous splash - on Florence and the Machine coming to play June's Summer Ball - plenty more were now gripped by the poll coverage.
Laura Richards and Angharad Williams penned the front page lead which focused on a hotly contested race for Educational Officer.
Alun Rhys Chivers and Collette Bird weighted in with a page one piece on the 3am anointing of Luke Young as union president to extend his reign.
Inside the impressive eight-page special there are by-lined election pieces by Charlie Teasdale, James Taylor, Ben Donovan, Lleu Williams, Kimberley De Selincourt, Sophie Evans and David Lewis.
Photographic by-lines go to Tim Bird and Silvia Gremlichaun Mandler.
With the Easter holiday approaching the special edition was a good way in which to go out for this term.
Well done to all involved.
Action stations as new glossy edition his Swansea Bay
Based in Cardiff, the free glossy has a multitude of regular pick-up points across Swansea Bay and much further afield.
The latest edition highlights the editorial team's broad outlook in a typical manner. The advertising mix is no less diverse.
The first editorial item features a solemn image of UN Secretary-General Ban Ki-moon to illustrate a four-page commentary on the 2010 International Year of Biodiversity.
Nearby there are three pages devoted to a report on the Government's Learning Outside the Classroom Quality Badge scheme - and three pages on wheelchair-bound Eastenders actor David Proud.
West Wales musicals star Connie Francis is profiled in a one piece and that's closely followed by a look at St David.
Commercial supporters for Action Network's spring issue range from The Children's Workforce Development Council and the University of Wales Global Academy to Camp America Summer Camps and Oxfordshire's Cotswold Wildlife Park and Gardens.
Circulation of Action Network is said to be 30,000, with distribution targets including management to director level.
The people behind it - Hog Fever - say: "Our circulation department ensures the publication reaches ABC1 readers in some of the most prestigious organisations in Wales and along the M4 corridor, Birmingham, Liverpool, Manchester and London."
They add: "We aim to keep readers abreast of some of the economic growth patterns relevant to the readership areas, as well as contemporary issues such as educational reviews, agricultural issues, modern business techniques and special needs advancements."
Friday, March 19, 2010
March 19's Swansea Bay Media Highlights
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For all those interested in & working in the Swansea Bay media
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Online BBC Cymru Wales Click
Editorial - A suspended Llanelli orthopaedic surgeon has been reinstated to the medical register and says she plans to become a prison doctor. Click
Recommended - A bi-lingual presentation of music, history, myth and science based on Gower’s 20,000-year-old Red Lady is to premiere in Carmarthen. Click
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Broadcast Real Radio Click
Editorial - Port Talbot-based singer Paul Potts is to undertake a seven-day sponsored walk from the town to London to help the relief effort in Haiti.
Commercial - Typical ad break: Greggs bakery, Persimmon Homes, The Sun, Cymraeg Kids, Watts Truck and Van Cardiff.
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Print Llanelli Star Click
Editorial - Half of Llanelli’s churches could close in a major Church in Wales shake-up. Click
Commercial – Let the battle of the photographers commence – Terry Morris has a quarter-page Easter offer and Pure Creations go large with a full page promo.
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Links Twitter | Website
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For all those interested in & working in the Swansea Bay media
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Online BBC Cymru Wales Click
Editorial - A suspended Llanelli orthopaedic surgeon has been reinstated to the medical register and says she plans to become a prison doctor. Click
Recommended - A bi-lingual presentation of music, history, myth and science based on Gower’s 20,000-year-old Red Lady is to premiere in Carmarthen. Click
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Broadcast Real Radio Click
Editorial - Port Talbot-based singer Paul Potts is to undertake a seven-day sponsored walk from the town to London to help the relief effort in Haiti.
Commercial - Typical ad break: Greggs bakery, Persimmon Homes, The Sun, Cymraeg Kids, Watts Truck and Van Cardiff.
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Print Llanelli Star Click
Editorial - Half of Llanelli’s churches could close in a major Church in Wales shake-up. Click
Commercial – Let the battle of the photographers commence – Terry Morris has a quarter-page Easter offer and Pure Creations go large with a full page promo.
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Links Twitter | Website
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Thursday, March 18, 2010
March 18's Swansea Bay Media Highlights
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For all those interested in & working in the Swansea Bay media
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Broadcast BBC Radio Wales Click
News - A specialist service for young people affected by drug abuse, The Place, is to be launched in Swansea.
You heard it here – Allotment holders are set to tell the Assembly that more of them are creating their own facilities due to declining provision by Wales’ local authorities. Click
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Print South Wales Evening Post Click
Editorial – Penthouse Restaurant boss Peter Way has been declared bankrupt after struggling to pay a debt of almost £1m.
Opinion – Education has to be one of the best defences against the “legal high” of mephedrone. Our young people need to be made to realise that legal does not mean safe.
Development – Swansea University advertises public exhibitions in the city and Port Talbot to explain its ambitious plans for its Bay Science and Innovation Campus off Fabian Way. Click
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Online South Wales Guardian Click
Editorial - A DJ/producer from Hendy is producing his debut album. Dylan Jones-Powell runs up-and-coming Puppy Dog Records and has signed three artists. Click
Commercial – Could the price of getting married really be dropping? Check out this ad: £99 Wedding Photography! Click
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Links Twitter | Website
...
For all those interested in & working in the Swansea Bay media
...
Broadcast BBC Radio Wales Click
News - A specialist service for young people affected by drug abuse, The Place, is to be launched in Swansea.
You heard it here – Allotment holders are set to tell the Assembly that more of them are creating their own facilities due to declining provision by Wales’ local authorities. Click
...
Print South Wales Evening Post Click
Editorial – Penthouse Restaurant boss Peter Way has been declared bankrupt after struggling to pay a debt of almost £1m.
Opinion – Education has to be one of the best defences against the “legal high” of mephedrone. Our young people need to be made to realise that legal does not mean safe.
Development – Swansea University advertises public exhibitions in the city and Port Talbot to explain its ambitious plans for its Bay Science and Innovation Campus off Fabian Way. Click
...
Online South Wales Guardian Click
Editorial - A DJ/producer from Hendy is producing his debut album. Dylan Jones-Powell runs up-and-coming Puppy Dog Records and has signed three artists. Click
Commercial – Could the price of getting married really be dropping? Check out this ad: £99 Wedding Photography! Click
...
Links Twitter | Website
...
Wednesday, March 17, 2010
March 17's Swansea Bay Media Highlights – Online Special
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For all those interested in & working in the Swansea Bay media
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South Wales Evening Post Click
Editorial - The original plans for South Wales’ Valleywood film studio complex were "over-ambitious", First Minister Carwyn Jones has said. WAG is working with administrators to promote the Bridgend venue. Click
Commercial – Nice tie-up between the Odeon and the Post ... write a movie review and you could win a pair of cinema tickets. Click
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Swansea Sound Click
Editorial - Details on the tragic drug death of Llanelli teenager Carly Townsend will be made public when a Serious Case Review report is released this Friday. Click
Commercial – Publicity is available for Swansea musicians ... Swansea Live returns on May 30 and the hunt’s on for local bands play the city centre. Demo CDs to Derricks by April 17. Click
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BBC Wales Click
Editorial – A 17th Century ghost story centred on Aberglasney, near Llandeilo, has inspired a new novel by Swansea romantic writer Iris Gower. Click
The annual Small Nations Festival, going since 2003, returns to the Carmarthenshire village of Cilycwm this July after a spell in Llandovery. Numbers limited to 1,500. Click
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Radio Tircoed Click
Live music – Celtic roots outfit Henry Marten's Ghost (live in the studio from 9.30am today) can later be heard in podcast form here.
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Links Twitter | Website
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For all those interested in & working in the Swansea Bay media
...
South Wales Evening Post Click
Editorial - The original plans for South Wales’ Valleywood film studio complex were "over-ambitious", First Minister Carwyn Jones has said. WAG is working with administrators to promote the Bridgend venue. Click
Commercial – Nice tie-up between the Odeon and the Post ... write a movie review and you could win a pair of cinema tickets. Click
...
Swansea Sound Click
Editorial - Details on the tragic drug death of Llanelli teenager Carly Townsend will be made public when a Serious Case Review report is released this Friday. Click
Commercial – Publicity is available for Swansea musicians ... Swansea Live returns on May 30 and the hunt’s on for local bands play the city centre. Demo CDs to Derricks by April 17. Click
...
BBC Wales Click
Editorial – A 17th Century ghost story centred on Aberglasney, near Llandeilo, has inspired a new novel by Swansea romantic writer Iris Gower. Click
The annual Small Nations Festival, going since 2003, returns to the Carmarthenshire village of Cilycwm this July after a spell in Llandovery. Numbers limited to 1,500. Click
...
Radio Tircoed Click
Live music – Celtic roots outfit Henry Marten's Ghost (live in the studio from 9.30am today) can later be heard in podcast form here.
...
Links Twitter | Website
...
Tuesday, March 16, 2010
Swansea Media offers a chance for new kids
This flourishing free glossy is now out for March - and it features a number of new advertisers who'll benefit from the mag's low-cost, touchy-feely approach.
New to Media Master are Street Chiropractor, Authentic Dating for Men and Coastal Galleries.
It's good to see them all using the media to make the most of their key messages. I hope they succeed.
Street, incidentally, claims to be Wales' only mobile chiropractor clinic.
The business offers services to tackle difficulties such as migraines, back pain, work-related injury, sports injuries, osteoarthritis, poor posture and joint pain.
Authentic Dating, fronted by Sasha Mitrofanov, is flagged up as a specialist in areas such as dating strategy and tactics for singles, getting your ex back, getting over your ex and confidence building.
It's an interesting concept and gathers much inspiration from Sasha's own life experience.
Coastal is owned by Chris Elliott. It's based at SA1's beautiful Ice House building, on the J-Shed side of the Sail Bridge.
The Bay ad heralds a forthcoming personal appearance by Irish artist and adventurer Philip Gray.
March 16's Swansea Bay Media Highlights
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For all those interested in & working in the Swansea Bay media
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Broadcast Bay Radio Click
Editorial – A £4m ship-breaking business could be on the way to Swansea Docks, bringing more than 80 jobs.
Commercial – Typical ad break: Department of Work and Pensions, Kia servicing at Stadium Auto, Skewen, British Gas, Tile & Bath Co, Carbon Trust, Ikea.
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Print Western Mail Click
Editorial – Political leaders celebrate Virgin Atlantic’s announcement that it’s bringing 200 call centre jobs to Swansea.
Opinion – It’s crucial that the foundation stage for Wales’ schools goes ahead despite the national spending squeeze.
Commercial – Well done to the sponsors of this year’s IWA Inspire Wales Awards: Western Mail, Active Music Services, Wrap Cymru, LMW, Wales & West Utilities, South Wales Shredding, Cad Centre, ISG Pearce.
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Online Neath Port Talbot Council Click
Editorial – Improving air quality in Neath Port Talbot is top of the agenda for a new project team set up by the Local Service Board. Click
Recommended – The 2010 Neath Port Talbot Environment Awards, which salute the work done to improve the environment, are open for nominations. Click
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Community Radio Tircoed Click
News - RenewableUK has welcomed the launch of the WAG Energy Policy Statement and the ambitious plan to make Wales energy self-sufficient within a generation.
Jobs - Almost 300 transport jobs are being created in Swansea by two companies.
Events - Details of a confidence-building workshop on March 25 in Llwynhendy.
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Links Twitter | Website
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For all those interested in & working in the Swansea Bay media
...
Broadcast Bay Radio Click
Editorial – A £4m ship-breaking business could be on the way to Swansea Docks, bringing more than 80 jobs.
Commercial – Typical ad break: Department of Work and Pensions, Kia servicing at Stadium Auto, Skewen, British Gas, Tile & Bath Co, Carbon Trust, Ikea.
...
Print Western Mail Click
Editorial – Political leaders celebrate Virgin Atlantic’s announcement that it’s bringing 200 call centre jobs to Swansea.
Opinion – It’s crucial that the foundation stage for Wales’ schools goes ahead despite the national spending squeeze.
Commercial – Well done to the sponsors of this year’s IWA Inspire Wales Awards: Western Mail, Active Music Services, Wrap Cymru, LMW, Wales & West Utilities, South Wales Shredding, Cad Centre, ISG Pearce.
...
Online Neath Port Talbot Council Click
Editorial – Improving air quality in Neath Port Talbot is top of the agenda for a new project team set up by the Local Service Board. Click
Recommended – The 2010 Neath Port Talbot Environment Awards, which salute the work done to improve the environment, are open for nominations. Click
...
Community Radio Tircoed Click
News - RenewableUK has welcomed the launch of the WAG Energy Policy Statement and the ambitious plan to make Wales energy self-sufficient within a generation.
Jobs - Almost 300 transport jobs are being created in Swansea by two companies.
Events - Details of a confidence-building workshop on March 25 in Llwynhendy.
...
Links Twitter | Website
...
Monday, March 15, 2010
Spirit lives on as the Swansea Bay media tackles bullies
Take Neath Port Talbot's Community Spirit.
Since late last year, this Welsh county borough has had no local weekly newspaper it can call its own. The Neath and Port Talbot Guardians fell to the recession, the Swansea-based South Wales Evening Post keeps up a strong sales presence and then there's the Post's free weekly insert The Courier.
Ad-based periodicals such as the Community magazines, Neath Gnolledge and Valley View have also taken a foothold.
But there's no getting away from the fact that some people in the great, historic towns of Neath and Port Talbot are feeling a little short-changed by the media.
Spirit fills a small part of the hole.
It's published quarterly by a consortium led by the local council and also featuring the police, fire service, health trust, health board, Environment Agency, the Council for Voluntary Service and Neath Port Talbot College.
In that sense, it differs from Swansea's The Leader and Carmarthenshire's Community News, both wholly created by the areas' respective councils.
Of course, there's little in the way of "negative" news in Spirit, put together largely by the council's Emma Gray.
However, serious issues are tackled.
The current issue - datelined spring - has a four-page pullout titled Beat The Bullies. It carries advice and guidance from the Neath Port Talbot Anti-Bullying Partnership and points out that even big names such as Charlotte Church, Chris Needs, Nigel Owens, Sarra Elgan and Colin Jackson have suffered bullying in the past.
This is a fine use of any newspaper and Community Spirit deserves praise for using its resources in this way.
Media Master hopes that this anti-bullying initiative bears fruit.
Media Master delights the Swansea press
Adelaide Street-based reporter Rupert Hall penned a piece for his Business in the Bay page. This is the Post's improved method of keeping the Swansea business commuity up to speed on all that's good to know.
Today there are pieces on globetrotter Rosie Swale-Pope and dentist Darren Owakee who's just opened a place in Sketty.
Alongside them there's a substantial story about city centre traders group Swansea BID taking up a bespoke version of this blog's daily breakfast brief.
Headlined Master Stroke to Catch News, it tells how BID manager Russell Greenslade has harnessed the power of the Media Master to keep his organisation's members in the loop on Swansea' Bay's ever-evolving news landscape.
Hall reports that the service is thought to be a first for the UK. No other towns and cities have an independent agency which monitors the local news.
Its benefits to BID members are summed up by Russell, who says: "Knowledge is crucial to business and the Media Master is a fabulous way of pointing our members to the content useful to them."
Thanks, Russell ... and thanks, Rupert.
Lenny's Swansea media spotlight shines on Priscilla
Alison Lenihan continues to build an entertaining portfolio of interviews on her Swansea community radio show.
The former South Wales Evening Post character flags up on her Facebook page that her next subject will be Phillip Arran aka Miss CC Swan.
The couple are united for Lenny's afternoon show on Radio Tircoed tomorrow (Tuesday, March 16) from 2pm.
The presenter reckons it'll be an "hilarious two hours" ... and who am I to doubt her?
Tune in on the web - http://www.radiotircoed.com/ - or, if you're in the M4 corridor between Hendy and Birchgrove, on the good old wireless, 106.5FM.
CC, incidentally, plans to play WOW, Cardiff, in cabaret this Sunday (March 21). More eyecatchingly, the character has been a West End hit in recent months, playing alongside Jason Donovan in the up-and-at-'em Priscilla Queen of the Desert.
The former South Wales Evening Post character flags up on her Facebook page that her next subject will be Phillip Arran aka Miss CC Swan.
The couple are united for Lenny's afternoon show on Radio Tircoed tomorrow (Tuesday, March 16) from 2pm.
The presenter reckons it'll be an "hilarious two hours" ... and who am I to doubt her?
Tune in on the web - http://www.radiotircoed.com/ - or, if you're in the M4 corridor between Hendy and Birchgrove, on the good old wireless, 106.5FM.
CC, incidentally, plans to play WOW, Cardiff, in cabaret this Sunday (March 21). More eyecatchingly, the character has been a West End hit in recent months, playing alongside Jason Donovan in the up-and-at-'em Priscilla Queen of the Desert.
March 15's Swansea Bay Media Highlights
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For all those interested in & working in the Swansea Bay media
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Print Western Mail Click
Editorial – New Year Welsh house price growth has fizzled out with the market becoming more unpredictable, a leading property website says.
Opinion – Political point-scoring by political parties will do nothing to address the structural problems affecting our economy. What we need is a consensus for making Wales a competitive, thriving and prosperous place to live.
Tuned in – Music fans are being promised an emotional reunion this summer when Swansea rockers The Storys play their farewell gig at the city’s Grand Theatre.
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Broadcast The Wave Click
Editorial – High-powered reports into the deaths of three Swansea-area teenagers are expected to be made public this week.
Commercial – Well done to Swansea city centre photographer Justin Harris for his link-up with The Wave ... he’s provided a new portfolio of presenter portraits. Click
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Community Radio Tircoed Click
News – WAG and Barnardo's have clashed over a report produced by the charity calling for more childcare help for young mothers.
On the go - You can now tune in to Radio Tircoed on the Nokia internet radio application. For info click here
...
Online Andy Pearson Publicity Click
Blog 1 - Business show lures Swansea media folk ... and others! Click
Blog 2 - Swansea media duo make timely progress. Click
...
Links Twitter | Website
...
For all those interested in & working in the Swansea Bay media
...
Print Western Mail Click
Editorial – New Year Welsh house price growth has fizzled out with the market becoming more unpredictable, a leading property website says.
Opinion – Political point-scoring by political parties will do nothing to address the structural problems affecting our economy. What we need is a consensus for making Wales a competitive, thriving and prosperous place to live.
Tuned in – Music fans are being promised an emotional reunion this summer when Swansea rockers The Storys play their farewell gig at the city’s Grand Theatre.
...
Broadcast The Wave Click
Editorial – High-powered reports into the deaths of three Swansea-area teenagers are expected to be made public this week.
Commercial – Well done to Swansea city centre photographer Justin Harris for his link-up with The Wave ... he’s provided a new portfolio of presenter portraits. Click
...
Community Radio Tircoed Click
News – WAG and Barnardo's have clashed over a report produced by the charity calling for more childcare help for young mothers.
On the go - You can now tune in to Radio Tircoed on the Nokia internet radio application. For info click here
...
Online Andy Pearson Publicity Click
Blog 1 - Business show lures Swansea media folk ... and others! Click
Blog 2 - Swansea media duo make timely progress. Click
...
Links Twitter | Website
...
Sunday, March 14, 2010
Business show lures Swansea media folk ... and others!
Well done to Swansea radio blogger Mike Leahy for his efforts in staging the Swansea Business Show 2010.
It took place on Friday at the LC and brought out a few notable media individuals.
They included the South Wales Evening Post business reporter Rupe "The Scoop" Hall, editions of the new-look Carmarthenshire Life magazine and a dynamo from further east, Prabhjote Chada.
The latter is an interesting fella, new to many on the Swansea media circuit.
He seems to have more energy than the National Grid and more ideas than a Government think-tank.
In media terms, he's involved with community broadcaster Radio Cardiff. He broadcasts on the subjects to business and gadgets-made-simple ... and he's doing a good job by all accounts.
Prab's also launched Cardiff Business Online, a directory with a difference. Check out the funky logo right here.
An honourable mention, too, for others listed in the show's guidebook.
They all helped to stage a colourful and varied show. Well done on all your efforts ... and don't forget where to come if you need to publicise your enterprise further - or if you need writing or newsletter services of any description.
They included: AIMS Accountancy for Business, Aquatherm Plumbing and Heating, Atech Graphics, Barry Training Services, Beach Software, Biz Mobiles, BNI, BCS Media, Business Sense, Call Catchers, Celtic Wine, Chwarae Teg, Clickbridge, Costco, Colourbox, Compare Wales, CTS Engineering, Davies and Co accountants, Dragon Innovation, Dividend Training, Dylan Thomas Experience, Dynamic Rock, E-crime Wales, 4 Networking, the Federation of Small Businesses, Flexible Support for Small Business, Giles Insurance, Green Dragon Energy, Inspiration, IntroBiz, ISO in a Box, Jakson Lee, LEAD Wales, Life Photography, Mac Guru Wales, Noremac Hygiene, NFU Mutual Insurance, Photographs Of, Ramada Jarvis Hotel, SIFE Bright Futures, Star in a Jar, Stupid Tuesdays, Swansea Business College, Swansea College, Swansea University American Football team, Sue Preston Hypnotherapy, Taybarns, Teimlo, Total Building Controls, Trevor Lewis Signs, Utility Warehouse, Valley design, Veritas Language Solutions, The Steven Williams Practice, the Welsh Business Show, Wolfestone Translation and the Zaal restaurant.
It took place on Friday at the LC and brought out a few notable media individuals.
They included the South Wales Evening Post business reporter Rupe "The Scoop" Hall, editions of the new-look Carmarthenshire Life magazine and a dynamo from further east, Prabhjote Chada.
The latter is an interesting fella, new to many on the Swansea media circuit.
He seems to have more energy than the National Grid and more ideas than a Government think-tank.
In media terms, he's involved with community broadcaster Radio Cardiff. He broadcasts on the subjects to business and gadgets-made-simple ... and he's doing a good job by all accounts.
Prab's also launched Cardiff Business Online, a directory with a difference. Check out the funky logo right here.
An honourable mention, too, for others listed in the show's guidebook.
They all helped to stage a colourful and varied show. Well done on all your efforts ... and don't forget where to come if you need to publicise your enterprise further - or if you need writing or newsletter services of any description.
They included: AIMS Accountancy for Business, Aquatherm Plumbing and Heating, Atech Graphics, Barry Training Services, Beach Software, Biz Mobiles, BNI, BCS Media, Business Sense, Call Catchers, Celtic Wine, Chwarae Teg, Clickbridge, Costco, Colourbox, Compare Wales, CTS Engineering, Davies and Co accountants, Dragon Innovation, Dividend Training, Dylan Thomas Experience, Dynamic Rock, E-crime Wales, 4 Networking, the Federation of Small Businesses, Flexible Support for Small Business, Giles Insurance, Green Dragon Energy, Inspiration, IntroBiz, ISO in a Box, Jakson Lee, LEAD Wales, Life Photography, Mac Guru Wales, Noremac Hygiene, NFU Mutual Insurance, Photographs Of, Ramada Jarvis Hotel, SIFE Bright Futures, Star in a Jar, Stupid Tuesdays, Swansea Business College, Swansea College, Swansea University American Football team, Sue Preston Hypnotherapy, Taybarns, Teimlo, Total Building Controls, Trevor Lewis Signs, Utility Warehouse, Valley design, Veritas Language Solutions, The Steven Williams Practice, the Welsh Business Show, Wolfestone Translation and the Zaal restaurant.
Swansea media duo make timely progress
Their new edition, datelined March, has a number of useful new editorial features and a few advertisers that haven't been too prominent in the past.
Editorial material offered by co-editors Lorna Davies and Joanne Caulfield includes a cinema review by Jeff Day (this month it's Avatar), a beauty review by Lorna, a day in the life of photographer Liam Reardon and a focus on Easter chocolate.
The advertisers who haven't made a habit of such promotion in the past include Home Instead Senior Care, the Swansea Excelsior Ladies Choir and Sketty's Edith Mai beauty and health spa.
This edition of Community Times heads for 5,000 addresses across Sketty, Uplands, Dunvant, Killay and Tycoch. If you'd like to speak to Lorna and Joanne about hitting that reasonably lucrative target market, give me a shout.
Media man Nigel's chances improved by show
Nigel Dudley was one of those Swansea Bay media folk spotted doing the rounds at Friday's Swansea Business Show 2010.
The publisher of Neath Gnolledge and Valley View would I'm sure have picked up some valuable new business contacts.
His glossy advertorial-based titles - one for Neath, the other for the Swansea Valley - have picked up a good commercial following in the past couple of years.
With well-defined geographical markets, high production values and each free magazine having a 10,000 print run, I reckon he'll continue to thrive.
Businesses to have appeared in all issues include Rhos Meadow, Peter Morgan and Ace Windows.
A new introduction this month, with the titles now at football-programme style B5 size, is the Medicine Centre, Neath.
A valuable feature of using these titles is the call tracking Nigel offers. Using this, businesses can trace inquiries and analyse the return on their advertising investment.
In February the 18 enterprises with call tracking numbers had 197 incoming enquires outside of email and actual visits.
The next issues are due out on May 3. Give me a shout if you'd like a chat with Nigel. He's a former teacher and an engaging individual with a pleasingly low-pressure sales style.
His glossy advertorial-based titles - one for Neath, the other for the Swansea Valley - have picked up a good commercial following in the past couple of years.
With well-defined geographical markets, high production values and each free magazine having a 10,000 print run, I reckon he'll continue to thrive.
Businesses to have appeared in all issues include Rhos Meadow, Peter Morgan and Ace Windows.
A new introduction this month, with the titles now at football-programme style B5 size, is the Medicine Centre, Neath.
A valuable feature of using these titles is the call tracking Nigel offers. Using this, businesses can trace inquiries and analyse the return on their advertising investment.
In February the 18 enterprises with call tracking numbers had 197 incoming enquires outside of email and actual visits.
The next issues are due out on May 3. Give me a shout if you'd like a chat with Nigel. He's a former teacher and an engaging individual with a pleasingly low-pressure sales style.
Friday, March 12, 2010
March 12's Swansea Bay Media Highlights
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For all those interested in & working in the Swansea Bay media
...
See you there – The Swansea Business Show takes place at the LC today – well done to blog radio star Mike Leahy for arranging it. Click
...
Online BBC Cymru Wales Click
Editorial - Guitarist and singer Micky Jones, one of the founders of Welsh prog rock band, Man, has died aged 63 in Swansea. Click
New life - A Swansea University scheme plans to bring back to life the now dilapidated Hafod copper works which were founded 200 years ago. Click
...
Broadcast Bay Radio Click
Editorial – The people of Swansea have been thanked for giving such a warm homecoming this week to the Welsh Guards.
Commercial – Typical ad break ... Chic Blinds Swansea, DVLA driving licences, Trade Centre Wales Neath Abbey, MobilesMeanMoney.Com.
...
Print Llanelli Star Click
Editorial - A Llanelli mum who fought leukaemia has spoken of her life-or-death struggle.
Commercial – Great promo for a new Kidwelly retailer ... The Original Factory Shop is offering one Star competition winner a free £250 shopping spree.
...
Make every penny count! Andy Pearson can guide your business through the media minefield.
Links Twitter | Website
...
For all those interested in & working in the Swansea Bay media
...
See you there – The Swansea Business Show takes place at the LC today – well done to blog radio star Mike Leahy for arranging it. Click
...
Online BBC Cymru Wales Click
Editorial - Guitarist and singer Micky Jones, one of the founders of Welsh prog rock band, Man, has died aged 63 in Swansea. Click
New life - A Swansea University scheme plans to bring back to life the now dilapidated Hafod copper works which were founded 200 years ago. Click
...
Broadcast Bay Radio Click
Editorial – The people of Swansea have been thanked for giving such a warm homecoming this week to the Welsh Guards.
Commercial – Typical ad break ... Chic Blinds Swansea, DVLA driving licences, Trade Centre Wales Neath Abbey, MobilesMeanMoney.Com.
...
Print Llanelli Star Click
Editorial - A Llanelli mum who fought leukaemia has spoken of her life-or-death struggle.
Commercial – Great promo for a new Kidwelly retailer ... The Original Factory Shop is offering one Star competition winner a free £250 shopping spree.
...
Make every penny count! Andy Pearson can guide your business through the media minefield.
Links Twitter | Website
...
Thursday, March 11, 2010
March 11's Swansea Bay Media Highlights
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For all those interested in & working in the Swansea Bay media
...
Online South Wales Evening Post Click
Key local story - A driver was beaten around the head and had his car's sat nav system stolen in an attack in Swansea. Click
Publicity power – Old rocker Bob Geldof pops up on the Post’s home page, plugging National Savings and Investments. Nice work. Click
Top tales – Online big hits ... 1, When can you park on double yellow lines in Swansea, Click; 2, Swans back in winning groove, Click; 3, Gambler hurled trolley at Swansea casino, Click
...
Print South Wales Guardian Click
Lead story – A Gwendraeth Valley paedophile has been jailed indefinitely.
Key opinion – “We trust readers will welcome the Guardian’s new Welsh page ... in many ways such a feature is long overdue.”
Promo power – The BBC are due at Amman Valley Comprehensive School, allowing pupils to present some current affairs ideas. Good for the kids, good for the Beeb.
...
Broadcast BBC Radio Wales Click
Key local story – Police forces across Wales and England are being accused of not doing enough to tackle anti-social behaviour.
Public sector – Organisations should always go for quality and safety above price considerations when buying food for schools, according to the Welsh Assembly Government.
You heard it here - Listen to music performed across the station live on St David's Day. Click
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Community Radio Tircoed Click
News – The latest on the Swansea-Cork ferry MV Julia ... it sailed for the first time last night.
Programmes - New presenters this week and next, plus one presenter departs today.
...
Make every penny count! Andy Pearson can guide your business through the media minefield. Phone 07758 745 240. Email andy@andypearsonpublicity.co.uk
...
The Links Twitter | Website
What’s missing? Tell us what you’d like to see in these bulletins - email moreplease@andypearsonpublicity.co.uk
...
For all those interested in & working in the Swansea Bay media
...
Online South Wales Evening Post Click
Key local story - A driver was beaten around the head and had his car's sat nav system stolen in an attack in Swansea. Click
Publicity power – Old rocker Bob Geldof pops up on the Post’s home page, plugging National Savings and Investments. Nice work. Click
Top tales – Online big hits ... 1, When can you park on double yellow lines in Swansea, Click; 2, Swans back in winning groove, Click; 3, Gambler hurled trolley at Swansea casino, Click
...
Print South Wales Guardian Click
Lead story – A Gwendraeth Valley paedophile has been jailed indefinitely.
Key opinion – “We trust readers will welcome the Guardian’s new Welsh page ... in many ways such a feature is long overdue.”
Promo power – The BBC are due at Amman Valley Comprehensive School, allowing pupils to present some current affairs ideas. Good for the kids, good for the Beeb.
...
Broadcast BBC Radio Wales Click
Key local story – Police forces across Wales and England are being accused of not doing enough to tackle anti-social behaviour.
Public sector – Organisations should always go for quality and safety above price considerations when buying food for schools, according to the Welsh Assembly Government.
You heard it here - Listen to music performed across the station live on St David's Day. Click
...
Community Radio Tircoed Click
News – The latest on the Swansea-Cork ferry MV Julia ... it sailed for the first time last night.
Programmes - New presenters this week and next, plus one presenter departs today.
...
Make every penny count! Andy Pearson can guide your business through the media minefield. Phone 07758 745 240. Email andy@andypearsonpublicity.co.uk
...
The Links Twitter | Website
What’s missing? Tell us what you’d like to see in these bulletins - email moreplease@andypearsonpublicity.co.uk
...
Wednesday, March 10, 2010
Swansea Bay media folk celebrate awards
The High Sheriff of Swansea has commended several presenters for their volunteer work.
Sam Vaughan, right above, of the After Hours evening show and the young members of Teen Voice, below, were honoured for their dedication to volunteering.
Sam said: “It’s an honour to be recognised for my work at Afan FM and I thank Afan FM for supporting me.”
Station manager Hannah Lewis said: “I thank all the volunteers at Afan. Everyone gives their time to make sure Neath Port Talbot has a voice.
"I thank the High Sheriff for saluting Sam and our Teen Voice group for their hard work over the past year and a half. I congratulate all the other winners of this worthy award.”
To become a volunteer at Afan, in presenting, journalism or production, email studio@afanfm.co.uk.
New addition eyes Swansea Bay media business
The Eye's a glossy lifestyle magazine brought to my attention by Townhill-based photographer Liz Barry during a business show at the Liberty Stadium today.
Advertisers in the current edition - datelined March - include Burns Fitness, Grosvenor Casino, A&M Taxis, Mumbles Kitchen Studio and Dream Doors.
Editorial features include a motors page, Formula One, money, spring style and a kids'page.
Full details to follow - once I've fixed up a meeting with one of Swansea Eye's key players.
Good to see, incidentally, that they've used an Andy Pearson press release on page four. It was issued on behalf of Swansea Council and focuses on a glowing Estyn report for Morriston Primary School.
March 10's Swansea Bay Media Highlights
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For all those interested in & working in the Swansea Bay media
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See you there! Recent newspaper ads have been plugging a promising trade show which takes place at the Liberty Stadium today. Hosted by WAG’s supplier development service, it’s free and runs from 9.30am-3pm.
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Print South Wales Evening Post Click
Lead story – Fire crews were bracing themselves last night for another busy shift as grass fires threatened the region.
Key opinion – Swansea leads the way in St David’s Day celebrations ... now it should lead the way for a national holiday.
Promo power – Home page ads include ... VW Cardiff Sinclairs, BT Broadband, FlyBe, First Great Western.
Don’t miss – Mothers Day gift guide. Click
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Broadcast Swansea Sound Click
Key local story – There are calls for more short-break carers across Swansea, Neath and Port Talbot.
Publicity power – To have a chance of winning Simply Red’ new album, tune in to Swansea Sound on Sunday click here.
You heard it here - Swansea BID & Swansea Sound are preparing for free music event Swansea Live on May 30. Local bands wanted - closing date April 17. Click
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Online Western Mail Click
Welsh business news 1 - The economic recovery in Wales strengthened last month with latest figures showing the pace of private sector growth quickening over the period. Click
Welsh business news 2 - Improving attendances for Glamorgan matches is the cricket club’s priority after reporting record results for 2009. Click
Welsh business news 3 – Dismal trade figures have heaped more pressure on the pound. Click
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Community Radio Tircoed Click
News - Chevron looks for Pembrokeshire oil refinery buyer.
Advice – Radio Tircoed finds out all about a new phone advice line in Wales from Citizens Advice.
DVD giveaway - Want to win 3 DVDs in one prize pack? To be in with a chance, just email giveaway@radiotircoed.com.
Online - New podcasts are up here.
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Make every penny count! Andy Pearson can guide your business through the media minefield. Phone 07758 745 240. Email andy@andypearsonpublicity.co.uk
...
Links Twitter | Website
What’s missing? Tell us what you’d like to see in these bulletins - email moreplease@andypearsonpublicity.co.uk
...
For all those interested in & working in the Swansea Bay media
...
See you there! Recent newspaper ads have been plugging a promising trade show which takes place at the Liberty Stadium today. Hosted by WAG’s supplier development service, it’s free and runs from 9.30am-3pm.
...
Print South Wales Evening Post Click
Lead story – Fire crews were bracing themselves last night for another busy shift as grass fires threatened the region.
Key opinion – Swansea leads the way in St David’s Day celebrations ... now it should lead the way for a national holiday.
Promo power – Home page ads include ... VW Cardiff Sinclairs, BT Broadband, FlyBe, First Great Western.
Don’t miss – Mothers Day gift guide. Click
...
Broadcast Swansea Sound Click
Key local story – There are calls for more short-break carers across Swansea, Neath and Port Talbot.
Publicity power – To have a chance of winning Simply Red’ new album, tune in to Swansea Sound on Sunday click here.
You heard it here - Swansea BID & Swansea Sound are preparing for free music event Swansea Live on May 30. Local bands wanted - closing date April 17. Click
...
Online Western Mail Click
Welsh business news 1 - The economic recovery in Wales strengthened last month with latest figures showing the pace of private sector growth quickening over the period. Click
Welsh business news 2 - Improving attendances for Glamorgan matches is the cricket club’s priority after reporting record results for 2009. Click
Welsh business news 3 – Dismal trade figures have heaped more pressure on the pound. Click
...
Community Radio Tircoed Click
News - Chevron looks for Pembrokeshire oil refinery buyer.
Advice – Radio Tircoed finds out all about a new phone advice line in Wales from Citizens Advice.
DVD giveaway - Want to win 3 DVDs in one prize pack? To be in with a chance, just email giveaway@radiotircoed.com.
Online - New podcasts are up here.
...
Make every penny count! Andy Pearson can guide your business through the media minefield. Phone 07758 745 240. Email andy@andypearsonpublicity.co.uk
...
Links Twitter | Website
What’s missing? Tell us what you’d like to see in these bulletins - email moreplease@andypearsonpublicity.co.uk
...
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