The local newspaper industry is campaigning to cling on to its valuable but diminished employment advertising.
Situations vacant columns, including those in the Swansea Bay media, have been hit hard by the internet, the recession and competition from increasingly sophisticated employment agencies.
But titles such as the South Wales Evening Post and the Western Mail are fighting back. And that's a good thing for staff hunters, not least because most newspapers now offer a decent editorial vehicle with jobs pages. Wales on Sunday offers a good example of this.
Trade body The Newspaper Society is currently on a nationwide tour flagging up the results of a study which showed that nearly twice as many jobseekers turn first to local media when looking for a job than second choice source Jobcentre Plus.
Society sages are delivering that message to media agencies and advertisers across the UK, with at least one session being hosted in Cardiff by Western Mail parent group Media Wales.
It'd be wise of the local media to flag up the results of this study in their own news columns.
More info - http://bit.ly/ar5MDp
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