The General Election campaign's tabloid tide continues as the race for Swansea West hots up.
As previously reported, Lib Dem hopeful Peter May has busily issued Mirror lookalike publications.
Now tried and tested media style is being harnessed by May's national colleagues ... and by Labour candidate Geraint Davies.
A four-page red-top from Nick Clegg and co dropped through the Media Master letterbox this week.
The Cleggster's pictured on the front with warzone troops, there's a huge red CHANGE topping the page one lead and a predictable dig at the Tories.
The centre spread features a cleverly done Mirror-style feature complete with Labour report card, urgent tickertape fonts and headline lifts from the national press.
Nick Clegg photo count: Six.
Labour's punchy effort is a localised plea for support. It's called Swansea Families and plays the language card with a hint of Welsh.
The splash is an attack on Swansea Council's non-Labour administration and how it's handling education budget cuts.
Would-be MP Geraint Davies is pictured across half the front page in an uncaptioned image with three schoolkids, possibly his daughters.
Headlines inside include: Our NHS for all our futures, Jobs and services ... or cuts?, Building a stronger, greener Wales and For children, wildlife and hearts.
In tabloid terms, it's not quite as polished an effort as the Lib Dems' Your Community News - but it was printed in Wales and is a lively, worthwhile effort. I'm not sure when it was published but I picked it up yesterday in the foyer of a St Helen's Road office building occupied by chartered accountants McAlister & Co and the Castle ward's Communities First people.
Geraint Davies photo count: 15.
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