Our friends at Real Radio have launched another of the big promotions they're so keen on.
It's another lively example of how commercial partners can benefit when they hop into bed with the media. Such publicity options are always worth considering - they're certainly a more discreet sell than traditional advertising.
In the case of the new Real Radio Renegade, the sponsor is Persimmon Homes.
The listener competition is being promoted as a hunt for the Renegade ... and a chance to win a share of £100,000.
Every weekday from 8-10am, noon-2pm and 4-6pm, the station is broadcasting clues to the Renegade's whereabouts. There are even photo clues such as today's - click.
The competition is a multi-media experience that sees Real build nicely on a good idea.
For Persimmon, it means plenty of exposure. In return, they're offering some special deals.
Offers include selected homes across South Wales from £142,000, including conservatory flooring and blinds, some wardrobes, kitchen appliances and legal fees.
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